

The COO Roundtable
Coldstream Wealth Managment
Join host Matt Sonnen and a panel of COOs, as they share an open discussion about operational and technology best practices for the RIA industry, and shed a light on the tremendously important work COOs perform on a day-to-day basis.
Episodes
Mentioned books

Oct 4, 2022 • 46min
EP 45 - Michael Wagner of Omnia Family Wealth & Ben Gurley of Heartwood Wealth Advisors
The COO Roundtable Episode 45
By PFI Advisors
Our latest episode of The COO Roundtable features two leaders of relatively young and evolving RIAs. We are joined by Michael Wagner, Co-Founder and Chief Operating Officer of Omnia Family Wealth and Ben Gurley, Director of Heartwood Wealth Advisors. Omnia Family Wealth was launched in 2015 and started with a team of 5 members. Currently headquartered in Aventura, Florida, they are now a team of 11 people and advise on $2.2B in assets. Heartwood Wealth Advisors joined the RIA space in 2019. They are headquartered in Richmond, VA, have 11 employees, and $1B in AUM. Together, Matt, Michael, and Ben (who both service clients in an advisory capacity in addition to operations) tackle the question, “Does make you better at operations or vice versa?” and much more including:
Each guests’ career path, including Ben’s background as a middle school teacher and Michael’s experience joining the family business
How each guest manages both the operations portion of their role as well as the additional responsibility of firm ownership
How each firm is evolving to meet the needs of their clients
Each guest discusses how operations has helped their firm grow organically
How each guest approaches talent management, a hot topic at many RIAs today!
We hope you enjoy, share, and subscribe!
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Aug 31, 2022 • 36min
EP 44 - Crystal Creekmore of SYM Financial Advisors & Gary Bonner of Southwestern Investment Group
In the “Reggie Jackson episode” of The COO Roundtable, Matt welcomes two thoughtful leaders of their organizations, Principal and Chief Compliance Officer of SYM Financial Advisors, Crystal Creekmore, and returning guest Gary Bonner, COO of Southwestern Investment Group. SYM Financial Advisors is headquartered in Winona Lake Indiana and has 5 offices across Indiana and Michigan. Founded in 1968, they are currently in their 3rd generation of ownership. They manage $3.7B in AUM and have 68 employees. Founded 20 years ago, Southwestern Investment Group is headquartered Franklin, Tennessee. They currently have 11 offices across 5 states and manage $5.5B in AUM with 176 employees. Together, Matt, Crystal and Gary discuss how solid operations can better communication both within the firm and with clients directly, and much more including:
Professional background of each guest, including how Crystal's kindergarten teacher served as a job reference when she applied at SYM Financial Advisors
Each guest’s view on the dual-hatted role of COO/CCO
Guests discuss whether it is best to centralize or silo operations
How each firm tracks the status of projects and tasks
How RIAs can leverage portal technology to communicate with clients
Each guest shares how they have used the EOS framework within their firm
We hope you enjoy, share, and subscribe!
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Aug 2, 2022 • 46min
EP 43 - Amanda Barrale of Moneta & Eric Sontag of Wealthspire
In our latest episode of The COO Roundtable, Matt welcomes two impressive guests: Amanda Barrale, Chief Platform Officer of Moneta and Eric Sontag, President and Chief Operating Officer of Wealthspire. Moneta is headquartered in St Louis and has offices in Kansas City, Denver, and Boston and currently manages $32.8B in AUM with 440 employees. Wealthspire is headquartered in New York City and has 19 offices around the country. Founded in 1995, they manage $19B in AUM and have 270 employees. Together, Matt, Amanda, and Eric have a great discussion about building RIA Operations at scale and much more, including:
The crucial role Operations plays in M&A
The balancing act of offering customization to clients in a scalable fashion
The conundrum of centralizing operational tasks vs. allowing advisory teams to work independently
How each firm uses data intelligence and transparency to communicate to the broader firm, especially in a hybrid work environment
Career paths for Operations team members
We hope you enjoy, share, and subscribe!
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Jul 6, 2022 • 51min
EP 42 - Kristie Clayton of iMatter and the Visionary Forum & Melissa Bushman of AltruVista
In our latest episode, Matt welcomes two incredible guests: Kristie Clayton, Integrator at iMatter and the Visionary Forum, and Melissa Bushman, VP of Operations at AltruVista. Kristie’s experience in banking and credit unions led her to wealth management where she found her true passion – leading teams and developing people to their full potential. Melissa brings a history of project management consulting, sports and entertainment, and non-profits to her current role at AltruVista. In this episode, Matt, Kristie, and Melissa discuss their role as an “integrator” and the impact it has on their firms. Other topics of discussion include:
How each guest was introduced to the EOS system and how they have implemented it in their roles
Kristie’s creation of FIM (Female Integrator Mastermind) developing from a desire to foster a community of likeminded individuals
The difference between “Chief Operations Officer” and “Chief Operating Officer”
How each guest gets everything done in their busy schedules
Training and career paths for operations roles
We hope you enjoy, share, and subscribe!
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May 18, 2022 • 1h 4min
EP 41 - Lauren Oschman, Tommy Martin, & Brad Quick of Vestia Personal Wealth Advisors
For the 41st episode of The COO Roundtable, Matt welcomes three special guests from Vestia Personal Wealth Advisors – CEO and Co-founder, Lauren Oschman, Co-founder and board member, Tommy Martin, and Partner and Chief Operating Officer, Brad Quick. Vestia has offices in Fort Wayne, IN, Indianapolis, IN, Los Angeles, CA, and Omaha, NE. They currently manage $500M and specialize in serving physicians. Together, Matt, Lauren, Tommy, and Brad have an insightful discussion about how focusing on their niche has helped Vestia become more efficient, knowledgeable, and consistent in providing stellar service to their clients’ unique needs. Other topics of conversation include:
Each guests’ career paths and the skills they bring to Vestia’s leadership team
How Vestia uses the EOS framework in their firm
Their approach to succession planning
The specific metrics Vestia uses to gauge the health of the organization (their answers are amazing, and we suggest you have a notepad handy!)
How they use a physician’s heart transplant model as a roadmap for their employee development
We hope you enjoy, share, and subscribe!
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Apr 5, 2022 • 55min
EP 40 - Yonhee Gordon of JMG Financial Group & Christine DeMao of Gibson Capital
In the 40th episode of The COO Roundtable, Matt welcomes two extremely thoughtful and strategic guests, Yonhee Gordon, Principal, Chief Operating Officer, and Chief Marketing Officer of JMG Financial Group, and Christine DeMao, Chief Operating Officer and Managing Partner of Gibson Capital. JMG Financial Group is headquartered in Downers Grove, IL just outside of Chicago. They recently celebrated 38 years in business, have 86 employees, and currently manage $4.7B in AUM. Celebrating 33 years in business, Gibson Capital is headquartered in Wexford, PA, currently manages $2.3B, and has 15 employees. Together, Matt, Yonhee, and Christine have a comprehensive discussion on the many ways a COO impacts the firm, including culture, creating a consistent and outstanding client experience, and much more, as they cover:
Their firms’ respective backgrounds, including ideal clients, service offerings, and growth trajectories
Their professional backgrounds, including Yonhee’s lengthy tenure at JMG and the experience Christine brings with her 15 years at Gibson Capital
How to promote RIA ownership within the firm for not just those on the advisor track, but for those in operations roles as well
Which Key Performance Indicators each guest keeps their eye on
Steps each firm is taking to balance in-person vs. remote work to ensure everyone is on the same page
We hope you enjoy, share, and subscribe!
Read the full transcript here.
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Mar 1, 2022 • 50min
EP 39 - Rob Ziliak of Buckingham Wealth Partners and Ryan Armock of Thrivent Advisor Network
This month’s episode features two incredible guests: Rob Ziliak, Chief Operating Officer at Buckingham Wealth Partners and Ryan Armock, Head of Operations at Thrivent Advisor Network. Founded in 2019, Thrivent currently has 450 employees, and manages $6.5B in AUM. Buckingham Wealth Partners, a well-known RIA founded in 1994, currently manages $65B in collective assets between Buckingham Strategic Wealth and Buckingham Strategic Partners and has 540 employees. Together, Matt, Rob, and Ryan discuss the effect their respective roles play in creating and ensuring a great client experience and much more, including:
An overview of each firm and their respective strategies for growth
How each firm has adapted their business throughout the pandemic and the long-term effects of these changes
What our guests are doing to attract the best talent in the current job market
How our guests’ roles in operations impact their firm’s M&A strategy
We hope you enjoy, share, and subscribe!
You can listen and subscribe on Google Podcasts, Apple Podcasts, or Spotify.
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Investment advisory services offered through Thrivent Advisor Network, LLC., (herein referred to as “Thrivent”), a registered investment adviser. Advisory Persons of Thrivent provide advisory services under a “doing business as” name or may have their own legal business entities. However, advisory services are engaged exclusively through Thrivent Advisor Network, LLC, a registered investment adviser. Thrivent Advisor Network reported over $5.3 billion in AUM in its latest annual Form ADV filing. Thrivent Financial for Lutherans is ranked 369 on the Fortune 500. (Fortune Magazine, June 2021).
Correction: When Ryan Armock states, "…and that brings us to where we are at today with about six and a half billion in assets under management, about 450 employees and about 300 IARs.” the correct number is 200 IARs.

Feb 15, 2022 • 33min
EP 38 - Jennifer Wagoner Kirksey of Tolleson Wealth Management and Trevor Phillippi of 6 Meridian
For our latest episode, Matt welcomes two fantastic guests: Jennifer Wagoner Kirksey, Managing Director of Wealth Operations at Tolleson Wealth Management, and Trevor Phillippi, Chief Operating Officer of 6 Meridian. Originally founded as a single family office, Tolleson Wealth Management currently has $10B in assets under oversight and is headquartered in Dallas, Texas. 6 Meridian, founded in 2016, is located in Wichita, Kansas and currently manages $1.8B in AUM. Matt, Jennifer, and Trevor discuss how their role is critical to “running the business,” what excites them about the future, and much more, including:
An overview of each firm, and how they have both grown organically
Each guests’ professional background, specifically looking at Trevor’s long tenure at Meridian and Jennifer’s path from entry level to Managing Director
The role of the performance reporting analyst and the importance of reliable, high-quality data
The services each firm offers their clients beyond traditional investment management
The challenges each firm contends with in acquiring talent in today’s market
We hope you enjoy, share, and subscribe!
To read our article, “Adding to Your Team? Consider a Performance Reporting Analyst” published in Wealth Management.com, click here.
You can listen and subscribe on Google Podcasts, Apple Podcasts, or Spotify.
Sign up here to be notified of new practice management content added to our blog on a regular basis.The views and opinions expressed here today do not necessarily reflect the view of Tolleson Wealth Management. The information discussed is for informational purposes only and is not a solicitation or an offer to buy a security or instrument or participate in any other service offered by the firm.

Jan 4, 2022 • 45min
EP 37 - Jason Mirabella of WealthSource Partners & Tom Preston of Brighton Jones
For our first episode of the new year, Matt welcomes two highly accomplished guests: Jason Mirabella, Chief Platform Officer of Wealthsource Partners, and Tom Preston, Director of Client Service of Brighton Jones. Founded in 2009, Wealthsource Partners is headquartered in San Luis Obispo, California, has 35 employees and manages $1.8B in AUM. Brighton Jones was founded in 2000 and currently has 225 employees. They are headquartered in Seattle, Washington and manage $8.5B in AUM. Matt, Jason, and Tom discuss how operations plays a key role in firm growth, client experience, and much more, including:
An overview of each firm, including how each guests’ role fits into their overall firm structure
Our guests tackle the “Sales vs. Operations” divide in the industry
KPIs each guests calculate to gauge the health of their organization
How to create actionable steps from those KPIs and implement them in a firm
Where both guests see the industry trending in the next 18 months
We hope you enjoy, share, and subscribe!
You can listen and subscribe on Google Podcasts, Apple Podcasts, or Spotify.
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Dec 1, 2021 • 39min
EP 36 – Karl Heckenberg of Emigrant Partners
For our special three-year anniversary episode, we put a twist to our regular format and Matt was joined by Karl Heckenberg, CEO and President of Emigrant Partners for a compelling conversation on the RIA industry. Known for their strategic partnership with RIAs, Emigrant Partners is currently invested in 19 firms and has close to $90B in cumulative assets. Matt and Karl talk about industry trends including the investment outlook for RIAs, the role of the COO moving forward, RIAs now being run as true business, and much more, including:
The history behind Emigrant Partners
After a bit of teasing by Matt, Karl shares an in-depth version of his professional background
Karl shares the signs he looks for to determine if an RIA needs operations help
What role the COO plays in an RIA’s M&A pitch to other firms
The “gating issue” Karl sees when it comes to onboarding clients of different generations and how operations can enhance that client experience
We hope you enjoy, share, and subscribe!
Click here to read our article “Why Professional Management Fails for RIAs”.
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