The Bottom Line

BBC Radio 4
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Oct 22, 2015 • 28min

Sponsorship

Whether it's high-profile sports events or blockbuster art exhibitions, companies like Adidas and Unilever spend millions of pounds on sponsorship - to get their brand associated with sporting or artistic excellence. The global sponsorship market is worth more than 30 billion pounds a year, but what happens when negative publicity - like Fifa's World Cup corruption scandal - starts to tarnish a brand? Evan Davis and guests discuss whether sponsors should walk away or use their influence to press for change. Guests:Peter Mather, Group Regional Vice President for Europe, BP; Jan Gooding, Group Brand Director, Aviva; Jaimie Fuller, Chairman, Skins. Producer: Sally Abrahams.
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Oct 15, 2015 • 28min

Going Public

Companies like Royal Mail, Saga and the AA have recently listed their shares on the stock market. It gives them access to plenty of money to help them grow, but also means they're subject to public scrutiny. Evan Davis and guests discuss why firms decide to float and how they must adapt to becoming a plc. Guests: Martin Clarke, CFO, the AA; Dan Wagner, CEO, Powa Technologies; Gillian Karran-Cumberlege, Co-Founder, Fidelio Partners. Producer: Sally Abrahams.
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Oct 7, 2015 • 43min

Crisis at VW: A Bottom Line Special

Volkswagen is dealing with a corporate crisis following the emissions rigging scandal. Evan Davis and guests discuss. Guests: Sir John Egan, former CEO, Jaguar, former Chairman, Severn Trent Lord Browne, former CEO, BP Lucy Marcus, CEO, Marcus Venture Consulting Arndt Ellinghorst, Senior MD, Evercore ISIProducer: Sally Abrahams.
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Oct 1, 2015 • 28min

Art and the Business of Taste

How do you value something like a painting? What makes one artist worth more than another? Who decides what is in vogue and why do they have so much power in the art world? Evan Davis presents a discussion on taste and value in the art world with a panel including the British artist Grayson Perry.Guests:Grayson Perry - ArtistValeria Napoleone - Collector and PatronRalph Taylor - Director, UK Board Contemporary Art, Bonhams.
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Jul 23, 2015 • 28min

Supermarkets

Food deflation, the rise of the discount grocers and continuing price wars. Evan Davis and guests discuss who are the long-term winners in the supermarkets' battle to gain market share.Guests: Mark Price, Managing Director, Waitrose Steve Murrells, CEO, Co-operative Foods Kevin Gunter, Chairman, Fulton's FoodsProducer: Sally Abrahams.
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Jul 16, 2015 • 28min

Entrepreneurs and Education

Who needs qualifications for success? Three business leaders tell Evan Davis how they made it to the top after leaving school with just one A'Level between them all. Two of the guests explain how, having dyslexia and being labelled failures at school, made them even more determined to make a success of their lives. And they'll explore whether the skills to be an entrepreneur can be taught in the classroom.Guests: Jo Malone, CEO, Jo Loves Gary Grant, CEO, The Entertainer Mark Featherstone-Witty, CEO, Liverpool Institute for Performing ArtsProducer: Jim Frank.
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Jul 9, 2015 • 28min

Newspapers - to pay or not to pay?

Despite widespread predictions of their demise and amid falling numbers of readers, newspapers are still with us. How are they adapting to the challenges of digital technologies? The industry is split on the issue of whether or not to charge readers for online. What is the best business model for newspapers to survive and prosper? Evan Davis and guests discuss.The guests this week are: John Ridding, Chief Executive of the Financial Times; Ashley Highfield, Chief Executive of the Johnson Press and Andrew Miller, out-going Chief Executive of the Guardian Media Group.Producer: Jim Frank.
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Jul 9, 2015 • 28min

Newspapers - to pay or not to pay?

Despite widespread predictions of their demise and amid falling numbers of readers, newspapers are still with us. How are they adapting to the challenges of digital technologies? The industry is split on the issue of whether or not to charge readers for online. What is the best business model for newspapers to survive and prosper? Evan Davis and guests discuss.The guests this week are: John Ridding, Chief Executive of the Financial Times; Ashley Highfield, Chief Executive of the Johnson Press and Andrew Miller, out-going Chief Executive of the Guardian Media Group.Producer: Jim Frank.
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Jul 2, 2015 • 28min

Burger Battles

The British love fast food. Each year we munch our way through thirty billion pounds worth. On The Bottom Line this week Evan Davis and guests discuss the burgeoning burger market. There are new challengers to the traditional big boys, like Five Guys, who claim to offer better quality burgers and a "casual dining experience." Whilst one old famous brand from the 1970s, Wimpy, is attempting to make a come-back with re-branded restaurants and menu. But what's the recipe for success in this already over-crowded market?Guests: John Eckbert, Managing Director of Five Guys; Bruce Layzell, Managing Executive of International Markets at Famous Brands (the South African company who own Wimpy and Steers) And Martin Breeden, Regional Director of Intu, who own some of Britain's biggest shopping centres.Producer: Jim Frank.
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Jun 25, 2015 • 28min

Angel Investors

How to spot the next Google, Paypal or LinkedIn? Three successful entrepreneurs tell Evan Davis how they use their own money to back promising start-ups.Guests: Sherry Coutu, founder, Cambridge Business Angels Fiona Cruickshank, founder, Gabriel Investors Suzanne Biegel, founder, Clearly Social AngelsProducer: Sally Abrahams.

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