Sticky Note Marketing with Mary Czarnecki

In this episode of Sticky Note Marketing, host Mary Czarnecki interviews Eran Friendinger, co-founder and CTO of Voyantis. Eran delves into how advanced data analytics and predictive growth strategies can seamlessly integrate technical insights with actionable marketing tactics. They discuss the concept of value-based bidding, the importance of predicting customer lifetime value, and how businesses can increase their ROI by effectively leveraging AI-driven decision-making. Eran shares valuable tips on how organizations can ensure their data infrastructure is ready and how different marketing teams can collaborate for optimal outcomes. Tune in to learn how to turn predictive insights into tangible marketing actions! KEY POINTS:Connecting Marketing & Tech: Eran emphasizes the crucial link between marketing teams and the technical resources needed for data-driven automation. He built Voyantis to bridge this gap.Value-Based Bidding: Eran explains how value-based bidding (focusing on user value, not just volume) can significantly improve marketing ROI and efficiency, especially for e-commerce.Data-Driven Decisions: Eran highlights the importance of data infrastructure, recognizing that data is never perfect, and building systems that can handle data imperfections and breakdowns to ensure consistent value generation.ABOUT ERAN:Meet Eran Friendinger. As the Co-Founder & CTO of Voyantis, he helps businesses unlock user value through advanced data analytics and predictive growth strategies, seamlessly integrating technical insights with actionable marketing.LINKS MENTIONED IN THE EPISODE:EMAIL: eran@voyantis.aiLINKEDIN: https://www.linkedin.com/in/eran-friendinger-5b38506/ WEBSITE: https://boldpmm.com/eran-friendinger/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/ SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

📢 How to Master Sales & Lead Generation in 2025! 🚀Ever feel like the sales game is constantly changing? 🤔 Join Mary Czarnecki on the Sticky Note Marketing Show as she chats with Todd Schuchart, a self-proclaimed "goofball" and expert in life insurance sales and lead generation! 🤯 Todd, leader of Razor Ridge Leads, shares his unconventional wisdom on:➡️Why "sales mode" is a HUGE mistake (and what to do instead).➡️The critical questions to ask your lead vendor (especially with 2025 regulations!).➡️How to truly understand your audience (hint: it involves getting your "feet wet").➡️The power of listening (and why it's more important than ever). And much more!This episode is a MUST-LISTEN for anyone in sales, marketing, or business leadership. Todd's raw, honest advice will challenge your thinking and inspire you to take action.👉Make sure to visit Todd’s website,razorridge.com and page https://www.linkedin.com/in/toddcharles/ to know more about what he does!Stay tuned to the Sticky Note Marketing Show! ➡️ We’ll upload the episode on your favorite podcast platforms or visit 🔗https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B!#SalesTips #LeadGeneration #MarketingStrategy #BusinessGrowth #StickyNoteMarketing*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Ever feel intimidated by your competitors? Struggling with slow periods in your business?🤔Join Mary Czarnecki on the Sticky Note Marketing Show as she chats with Jim Clouse, founder, CEO, and inventor of https://ClikitySplit.com/ 🌐Jim, a CPA and internet marketing veteran, shares his insights on how small businesses can leverage real-time dynamic marketing to not only survive but thrive. He'll reveal how ClickitySplit, a revolutionary platform and vertical search engine, helps businesses of all sizes, even the "mom and pop" shops, gain a significant market advantage.📈Jim and Mary discuss the power of nimbleness, the importance of flexible marketing strategies, and how to drive revenue during those dreaded slow times. They'll also dive into the crucial role of data-driven decision-making and how ClickitySplit's narrowcast analytics provide invaluable insights.🔥⚠Plus, Jim shares inspiring stories of businesses that have used his technology to achieve remarkable results. Don't miss this opportunity to learn how to outfox and outmarket your competition!👉Make sure to visit Jim’s website, https://SmallBusinessNetwork.tv/ and https://clikitysplit.com/mobile#Videos to know more about what he does!Stay tuned to the Sticky Note Marketing Show! ➡️ We’ll upload the episode on your favorite podcast platforms or visit 🔗https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B!#SmallBusinessMarketing #RealTimeMarketing #CompetitiveAdvantage #MarketingTips #BusinessGrowth*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

📣 Tune in to the latest episode of the Sticky Note Marketing Show!🎙️ This week, Mary Czarnecki sits down with brand-building expert Katie Cabanas to discuss the secrets to crafting a winning brand message that resonates with your audience. 🧲Katie shares invaluable insights from her experience working with diverse brands, emphasizing the importance of:Understanding and clearly communicating the problems your brand solves. 🤔Staying attuned to current events and trends to ensure your message remains relevant. 📰Building a strong internal team that believes in your brand. 💪Don't miss this insightful episode! 🎧 If you want to learn more about Katie and what she does, visit the links below! ➡️ www.cabanas-consulting.com➡️ linkedin.com/in/katie-cabanas-a799178/  #stickynotemarketing #branding #marketing #podcast #entrepreneur #business*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Ready to navigate the rapidly changing world of marketing and sales in the age of AI? 🚀 Join us on the Sticky Note Marketing Show as I chat with Kristen Leone, founder, consultant, sales trainer, and fractional CRO. Kristen shares invaluable insights on adapting your strategies to the AI-powered landscape and the timeless fundamentals that still matter.💥Kristen's diverse background, spanning startups to major corporations like Pfizer, General Mills, WebMD, and Google, gives her a unique perspective on the challenges and opportunities facing businesses today. She dives into how AI is supercharging major platforms, the importance of high-quality first-party data, and the need for teams to be flexible and adaptable.Plus, Kristen shares essential, often undervalued, sales skills: ✔️service mindset, ✔️strong communication, and ✔️understanding client needs. Learn how to operate "shoulder-to-shoulder" with clients, providing genuine value and building long-term partnerships.Want to learn how to thrive in the age of AI and master the art of effective sales?If you want to learn more about Kristen and what she does, visit her website: https://thekristenleone.com/#StickyNoteMarketing #AISales #MarketingStrategy #SalesTraining #BusinessGrowth*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

In the final episode of the "How to Write Creative Briefs That Inspire Action Without Overwhelming Your Team: The Secret to StoryBriefing™" series on Sticky Note Marketing, Mary Czarnecki reveals the secret to giving your campaigns clear direction: a well-defined behavior objective. Learn how brands like Nationwide have aligned creative teams with actionable goals to drive measurable results. Ready to focus your briefs and maximize impact? Tune in now!#marketingtips #contentmarketing #creativebriefing #behaviorobjectives #campaignstrategy #stickynotemarketing*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Sticky Note Marketing! In part two of our "How to Write Creative Briefs That Inspire Action Without Overwhelming Your Team: The Secret to StoryBriefing™" series, we’re diving into the heart of every great creative brief: the insight. Learn how to uncover those powerful “aha” moments that drive audience action. With real-world examples, like Experian’s emotionally resonant campaign, this episode will inspire you to think beyond surface-level observations. Don’t miss it — tune in now!*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Sticky Note Marketing, we kick off our exclusive three-part series on "How to Write Creative Briefs That Inspire Action Without Overwhelming Your Team: The Secret to StoryBriefing™" where we’re sharing how to get started with Mary Czarnecki’s proprietary approach to creating high-impact creative briefs. Discover why understanding your audience beyond demographics is the first and most crucial step. Learn how brands like Caterpillar have used in-depth audience profiles to create campaigns that stand out. Ready to take your briefs to the next level? Tune in now and start building better connections with your audience! *********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

In this engaging discussion, Cat Orsini, founder of Action Incubator and networking expert, reveals powerful strategies for transforming your connections into business opportunities. She emphasizes the significance of intentional networking and nurturing relationships over mere transactions. Listeners will learn effective follow-up tactics that keep them top of mind without being pushy. Cat also shares tips for overcoming networking anxiety and leveraging existing connections for greater lead generation, making it a must-listen for anyone looking to enhance their business growth!

Unlock the Power of Relationships: A Conversation with Scott GratesTired of chasing leads and cold calling? Ready to build a business that runs on autopilot?💭Join us on the Sticky Note Marketing Show as we dive deep into the world of relationship marketing with the visionary entrepreneur, Scott Grates.In this episode, you'll discover:📈The secret sauce of referral marketing: Learn how to leverage your existing network to generate consistent leads and sales.🤝How to build authentic relationships: Discover practical tips on how to connect with people on a deeper level. 🧠The mindset shift needed for entrepreneurial success: Overcome self-doubt and embrace a growth mindset.🚀Real-world strategies for implementing relationship marketing: Learn how to integrate these principles into your daily business activities.Don't miss this opportunity to gain valuable insights from a seasoned entrepreneur!PS: Want to learn more about Scott Grates and his work? Check out his website and socials for additional tips and strategies.🔗https://www.scottgrates.com/🔗https://www.instagram.com/scottgrates/🔗https://www.linkedin.com/in/scottgrates/#relationshipmarketing #businessgrowth #entrepreneurship #smallbusiness #podcast #stickynotemarketing*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.