Sticky Note Marketing with Mary Czarnecki

Join host Mary Czarnecki as she sits down with action-oriented business coach Kate Gilbert in this engaging episode of the Sticky Note Marketing Show. Kate, an expert beloved by her clients as a hand-holder and butt-kicker, shares invaluable insights from her new book, 'Social Media Group Therapy'. They discuss practical strategies for managing social media without overwhelming yourself, the importance of having a manifesto, and how to create a sustainable content plan. Whether you're building a brand or managing someone else's, this episode is packed with gold nuggets to keep your marketing sane and effective. Plus, learn about the 'Yikes, I Should Post' guide to help you streamline your social media efforts.ABOUT KATE:Kate Gilbert is an action-oriented business coach. Clients affectionately dub her a “hand-holder-slash-butt-kicker” for her unique blend of compassionate support and a can-do attitude. Her Post It Pronto and 30-Day Sprint programs are known for transforming social media struggles into enjoyable, effective strategies, helping business owners free up time and build momentum toward their big goals.KEY POINTS:Your social media isn’t about you — it’s about what your audience needs.Stop creating posts one at a time — batch everything.Define success before you start posting.LINKS MENTIONED IN THE EPISODE: INSTAGRAM: https://www.instagram.com/kategi/YOUTUBE: https://www.youtube.com/@KateGilbertCoachPROMO: https://kategilbert.com/yikesCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Dave Behar, founder, CEO, and Chief Executive Athlete of Ion Network and Behar Brands. They dive deep into the topic of collaboration in today's complicated, noisy world. Learn from Dave's extensive experience in leading a multi-platform media network and his insights on forming successful collaborations. Whether you're new to collaborations or looking to refine your strategies, this episode is packed with valuable advice on how to achieve successful partnerships, from setting clear objectives to understanding the importance of shared values. Plus, discover how even small brands can leverage influencer marketing effectively. Don't miss out!ABOUT DAVE:Dave Behar is the Founder, CEO, and Chief Executive Athlete of ION Network and Behar Brands, where he creates innovative brands in tech, media, sports, health, and food & beverage. Committed to personal branding and collaboration, he develops digital platforms that foster positive interactions and transactions. With a successful track record of building and exiting multiple companies, co-authoring two Amazon Best Sellers, and serving on the Journalism & Media Studies Advisory Board at San Diego State University, Dave focuses on legacy and knowledge transfer to help others thrive. A "thought leader of thought leaders," he inspires through insights rather than self-promotion and enjoys sports and culinary adventures in his free time.KEY POINTS:Clarity Fuels CollaborationStart Simple, Stay SmartEveryone Has InfluenceLINKS MENTIONED IN THE EPISODE: PODCAST: https://ions.com/the-dave-behar-show/?pass=1 CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews marketing coach Michelle Vroom. They discuss how Michelle helps women business owners take control of signing clients to ensure stability in their businesses. The conversation delves into the effectiveness of Facebook groups for creating deeper relationships and the shift towards more people-first, relationship-based marketing in response to the rise of AI. Michelle offers practical tips for setting up Facebook groups with intention, avoiding common mistakes, and nurturing relationships to drive conversions. Tune in for actionable strategies to create a thriving community and maintain a resilient mindset for long-term success.ABOUT MICHELLE:Michelle Vroom is a marketing coach who believes that every woman should be in control of signing clients so they can have more stability in their business. As a mom of 3 boys who's built a multiple 6-figure business working 20 hours a week...Michelle understands the need for practical marketing strategies that can be done in limited hours. She also believes in the power of relationships and knows that relationships are what lead to consistent clients.KEY POINTS:Return to Simple, Relationship-Driven MarketingSmaller, Intentional Communities Convert BetterThe Era of the “Lurker” BuyerLINKS MENTIONED IN THE EPISODE: WEBSITE: michellevroom.comPODCAST: https://podcasts.apple.com/us/podcast/market-like-a-boss/id1453590439 INSTAGRAM: @marketlikeabossmvFACEBOOK GROUP: https://web.facebook.com/groups/marketlikeabossgroup?_rdc=1&_rdr# CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

Join Mary Czarnecki in this insightful episode of the Sticky Note Marketing Show as she interviews Renee Koster, a learning experience designer and strategist. Learn about the difference between courses and learning experiences, how to manage content overwhelm, and useful techniques to keep learners engaged. Discover Renee's Roots to Canopy method for designing effective and audience-centric educational content. Plus, get a sneak peek at new technologies that will revolutionize learning and a special gift from Renee—a course confidence checklist to help you get started on your own educational projects.ABOUT RENEE:Renee Koster is a Learning Experience Designer & Strategist and founder of Koster Creative Learning & Design. With over 20 years of experience in education and anthropology, she helps heart-centered female entrepreneurs transform their expertise into impactful, audience-centered courses and workshops. Her holistic approach blends strategy, storytelling, and accessibility to create learning experiences people actually finish—so entrepreneurs can serve deeply and stand out in a crowded market.KEY POINTS:Start with Your Learner — Not Your LessonUse the Roots-to-Canopy FrameworkTransformation Over TransactionLINKS MENTIONED IN THE EPISODE: WEBSITE: www.reneekoster.comLINKEDIN: https://www.linkedin.com/in/renee-koster/INSTAGRAM: https://www.instagram.com/reneeannkoster/ CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Greg Licciardi, a marketing expert from the Association of National Advertisers (ANA) and author of 'The Holy Grail of Marketing.' Greg shares his insights on the evolving role of AI in marketing, the inspiration behind his book, and practical lessons for marketers at every level. They discuss the importance of authenticity, customer connection, and how to leverage AI without losing the human touch. Greg also highlights successful case studies and provides valuable advice for new marketers entering the field.ABOUT GREG:Greg Licciardi received his MBA from Fordham University and his undergraduate degree from Rutgers University. He has been an Adjunct Professor of Marketing at Fordham and Seton Hall universities for the past ten years. As Vice President of Sponsorships and Partner Programs at the ANA, Association of National Advertisers, he consults with leading brands on how to elevate their marketing campaigns using the ANA's vast resources and events. He has also held senior leadership roles at American Express, Univision and Worth Media Group where he has won numerous awards. KEY POINTS:Right message, right moment — Reach the right audience with the right message at the right time.Keep it human — Balance AI with authenticity and genuine connection.Relevance wins — Technology is powerful, but customer relevance drives real impact.LINKS MENTIONED IN THE EPISODE: WEBSITE: www.holygrailofmarketing.comLINKEDIN: linkedin.com/in/greglicciardiCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive deep into the power of storytelling for B2B teams and leaders. Discover how to effectively use story and narrative techniques to communicate the true value and full impact of your work. Learn why focusing solely on the technology isn't enough and how storytelling can highlight the human and business benefits of your solutions. Whether you're a team leader or a member of a marketing team, this episode provides actionable insights and strategies to elevate your communication and connect on a deeper level with your audience.ABOUT DEBBIE:Debbie Kestin Schildkraut is VP B2B Marketing for the Association of National Advertisers, dedicated to advancing industry expertise and best practices in B2B including elevating channel marketing, AI marketing capabilities, buying groups, Cloud marketplaces, customer experience, sales and marketing alignment. Debbie held numerous global marketing leadership roles at IBM for over two decades including: AI Applications & Blockchain Ecosystem Marketing Leader, Global Program Director Business Partner Strategy, Digital Marketing, Distributor Marketing, Strategic Alliances, and Partner Enablement. She received multiple industry awards including 2024 Cloud Girls Trailblazer of the Year, 2024 Change Leader Award for DEIB, CompTIA Advancing Women in Tech and Advancing Diversity in Tech Awards, and Women of the Channel. She serves on Advisory Boards for Aspire2STEAM.org, Cybersecurity Defense Ecosystem, and Rise Up Community Arts. Debbie is an active speaker, moderator, panelist, and writer on topics ranging from blockchain, tech-for-good, channel programs, maximizing marketing effectiveness, sustainability, inclusivity and more.KEY POINTS:Start with the customer, not the product. Context builds connection. Simplify your message to make it meaningful. LINKS MENTIONED IN THE EPISODE: WEBSITE: http://ana.net/b2bLINKEDIN: https://www.linkedin.com/in/debbie-kestin-schildkrautANA B2B Marketing page: https://www.ana.net/b2bANA B2 Awards page: https://www.b2awards.com/aCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

Join host Mary Czarnecki and guest expert Jen Mueller, a seasoned sports reporter, as they discuss the key to winning the communication game. If you've ever felt overwhelmed by negotiations, this episode is for you. Jen shares her extensive background in sports broadcasting and offers valuable advice on asking intentional and specific questions to lead productive conversations. Learn how to build trust, provide actionable feedback, and engage your audience effectively. Tune in for insights applicable to negotiations, sales, feedback sessions, and more.ABOUT JEN:Jen Mueller is a business communication expert and the founder of Talk Sporty to Me, where she helps companies level up their communication skills with actionable strategies inspired by her 25-year career as a sports broadcaster. An Emmy-award-winning producer, Jen is in her 16th season as the Seattle Seahawks sideline radio reporter and has spent 18 years with the Seattle Mariners on ROOT SPORTS. She’s known for building strong relationships, delivering meaningful content in short bursts, and expertly handling post-game interviews (while dodging Gatorade baths!). Jen has worked the sidelines of NFL, NBA, MLB, NHL, WNBA, and college games, earning the Keith Jackson Media Excellence Award in 2022. She’s also the author of three books on communication and the creator and host of “I Cook, You Measure”—a YouTube cooking show that blends instruction with connection over food and wine. Jen graduated from Southern Methodist University with degrees in Broadcast Journalism and Public Policy—though none of this was on her radar at the time!KEY POINTS:Safe answers block real connection – Most people default to “safe” responses in conversations, which prevents authentic engagement.Specific questions unlock openness – Guiding people toward clear, specific answers helps them open up and share more meaningfully.Strategic communication drives buy-in – Using yes/no questions and powerful words can transform conversations, making them more effective and engaging.LINKS MENTIONED IN THE EPISODE: EMAIL: jen@talksportytome.comWEBSITE: https://www.talksportytome.comCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this transformative episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Julie Wieler, founder of WMC Co and co-founder of Quick Win Labs and Coach Core. Julie reveals why so many businesses struggle to connect with their customers and introduces a process to identify hidden gaps in audience understanding. Learn how to reverse-engineer successful marketing campaigns, understand your audience on a deeper level, and optimize your marketing strategy in real-time for maximum growth. Gain insights on the importance of full-funnel relevance testing, identifying emotional versus functional appeals, and sprint testing to validate your marketing efforts quickly. This episode is packed with actionable tips and real-life examples, making it a must-watch for anyone looking to elevate their marketing game.ABOUT JULIE:Julie Wieler is the founder of WMCco and co-founder of Quick Win Labs and Coach Core, where she helps businesses and coaches overcome the frustration of wasted marketing dollars, unclear messaging, and offers that don’t convert. A StoryBrand Certified Guide with a deep background in data analytics, viability testing, and funnel optimization, Julie equips brands with the insights they need to stop guessing, fix what isn’t working, and scale with confidence. Known for her refreshingly practical approach, she delivers actionable strategies that help entrepreneurs, agencies, and purpose-driven leaders cut through the noise, connect with their audience, and achieve meaningful growth.KEY POINTS:Validate Before You Scale – Most brands fail because they skip testing and validating their entry point in the customer journey.Data Over Guesswork – Successful campaigns are driven by insights and viability testing, not assumptions.Niche to Grow – When you try to serve everyone, you connect with no one; clarity in audience targeting is key to conversions.LINKS MENTIONED IN THE EPISODE: EMAIL: julie@wmcco.caLINKEDIN: https://www.linkedin.com/in/julie-wieler-wmcco/ INSTAGRAM: https://www.instagram.com/julie_wmc_co/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki is joined by Paul Kuthe, founder of Tributary Coaching, National Geographic explorer, bestselling author, and former professional kayaker. Paul discusses his journey from kayaking to coaching businesses on effective storytelling and alignment. He shares insights on common mistakes brands make in storytelling, the importance of internal alignment, and the power of curiosity in driving consensus and innovation. Paul also gives tips on achieving work-life integration and maintaining inspiration. Tune in for an engaging conversation filled with valuable tips for businesses and leaders alike.ABOUT PAUL:Paul's a National Geographic explorer, best-selling author, and former professional kayaker, who's been coaching for over 30 years. He's coached billionaire CEOs, Iconic brands, and celebrities on the set of nationally syndicated shows and award-winning documentaries, and is a regular guest coach at events and workshops around the world.  Story is the most powerful tool for compelling human beings, but most businesses and their leaders don't leverage it properly. Paul developed Tributary Coaching® to create positive change in the lives of business owners and the communities in which they serve by helping them clarify their message using story, transforming their marketing, sales, and leadership.  Everyone at Tributary Coaching® is driven to help people thrive while finding happiness and renewed purpose in their lives. Paul's story began as a professional ‘action sports’ coach and athlete, developing and managing programs for a leading company in his field. It was during those adventures that he learned the importance of coaching, commitment, and operating in the moment with intense focus and determination while simultaneously managing fear and self-doubt. It turns out the natural world can be one of life’s greatest teachers as long as you 'attend class’ regularly.  KEY POINTS:Clarity creates momentum – Simplifying your strategy and focusing on what truly matters helps you build sustainable growth without burning out.Systems scale your business – Streamlined processes and automation free up your time so you can step fully into leadership and vision.Lead with alignment – Shifting from survival mode to leading as a “Kingdom CEO” allows you to operate from authority, purpose, and overflow.LINKS MENTIONED IN THE EPISODE: EMAIL: paul@tributarycoaching.comLINKEDIN: https://www.linkedin.com/in/paul-kuthe-4b18308/ INSTAGRAM: https://www.instagram.com/tributarycoachingCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki introduces Layne Quinn, a consultant based in the Willamette Valley with over a decade of experience in the wine industry. Layne shares valuable insights into business optimization, strategy, and growth, particularly in the context of membership programs. Discover Layne's 'Three Ws' approach to client proposals, and learn essential tips for maintaining alignment with business goals, managing reactivity, and ensuring organizational success. Layne also highlights the importance of being a good role model and community leader for her daughter. Tune in to gain actionable strategies for enhancing your business operations and customer relationships.ABOUT LAYNE:My name is Layne Quinn, and I am a Willamette Valley based consultant with a decade worth of wine industry experience here to help grow businesses and hit professional goals. My business QV specializes in systems optimization, business strategy, organization, and wine club membership consultation, this compliments creative-minded winemakers with businesses where contract-based assistance could help meet long-term professional goals.KEY POINTS: The Power of the 3 Ws – Focusing on the What, Why, and Way keeps projects aligned, client goals clear, and deliverables measurable.Optimization Before Expansion – Instead of rushing to create something new, first maximize the value of what already exists.Stay Grounded & On Track – Avoid reactive decisions by returning to your mission, setting clear goals, and keeping consistent notes to maintain focus.LINKS MENTIONED IN THE EPISODE: EMAIL: layne@quinnvine.com LINKEDIN: https://www.linkedin.com/in/layne-quinn-904184169/WEBSITE: https://www.quinnvine.com/INSTAGRAM: https://www.instagram.com/p/DAjaMwzy3dy/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.