

The Futur with Chris Do
The Futur
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Episodes
Mentioned books

49 snips
Apr 9, 2025 • 8min
The Truth About Niching Down - With Chris Do | Episode 339
The discussion challenges the belief that niching down is essential for success. Using Post Malone as an example, it highlights how mastery in one area is key before diversifying. The conversation emphasizes the importance of deep expertise and intentional practice. The hosts also explore social media strategies, stressing that consistency is crucial for engagement. Interesting analogies, like those of restaurants and magazines, illustrate the balance between attracting new followers and retaining loyal ones.

80 snips
Apr 5, 2025 • 57min
Build, Test, Scale, Repeat - With Hamlet Azarian | Episode 338
Hamlet Azarian, a marketing executive with over 20 years of experience in scaling startups, shares invaluable insights on growth marketing. He elaborates on a data-driven approach, emphasizing multivariate testing and understanding customer psychographics. Hamlet discusses actionable strategies like rapid idea testing and optimizing landing pages. He stresses the importance of a growth mindset and highlights tools that help enhance customer engagement. His journey also illustrates the value of education in empowering future marketers.

47 snips
Apr 2, 2025 • 1h 9min
Empathy in Business: Nice or Necessary? - With Maria Ross | Episode 337
Maria Ross, an author and empathy advocate, dives into the transformative role of empathy in leadership and creativity. She breaks down cognitive versus affective empathy and how these concepts can enhance client interactions. Maria discusses the common barriers to empathy, like ego and insecurity, and cautions against 'empathy hijacking' in conversations. She also shares innovative ideas like empathetic pricing, urging professionals to tailor their services to client needs, all while maintaining a balance between compassion and productivity.

62 snips
Mar 26, 2025 • 1h 24min
Risk, Failure & Growth: The Truth About Entrepreneurship - With Mike & Kass Lazerow | Episode 336
Michael Lazerow, a visionary entrepreneur behind Golf.com and Buddy Media, teams up with his wife Kass, an expert in operations and kindness-driven leadership. They share their journey from launching startups to navigating success, emphasizing the myths of entrepreneurship and the necessity of embracing failure. Kass discusses the art of firing with empathy, while both explore the delicate balance between business and family life. Their candid insights offer valuable lessons on trust, transparency, and the importance of genuine relationships in entrepreneurship.

134 snips
Mar 22, 2025 • 1h 5min
Vulnerability Meets Growth Strategies - With Eric Siu | Episode 335
In this engaging conversation, Eric Siu, a leader in digital marketing and host of the Leveling Up podcast, shares his insights on building authentic personal brands. They discuss the importance of vulnerability and storytelling in creating genuine connections online. The duo dives into the dynamics of running masterminds, offering tips on effective structure and engagement. They also reflect on balancing personal growth with branding, emphasizing the value of creativity and emotional authenticity in the digital age.

134 snips
Mar 19, 2025 • 1h 8min
Unlocking Your Storytelling Superpower - With Andrea Sampson | Episode 334
In this conversation with Andrea Sampson, a storytelling coach and former advertising strategist, listeners discover how storytelling shapes branding and leadership. Andrea recounts her transition from a high-pressure advertising career to coaching TED speakers, emphasizing the need for personal narratives. She delves into the psychology of storytelling, highlighting emotional engagement and differentiation in personal branding. With insights on harnessing one's unique voice, Andrea inspires everyone to refine their messaging and connect deeply with their audiences.

Mar 12, 2025 • 9min
Leader or Follower? - With Chris Do | Episode 333
Leadership and followership dynamics are explored, with a focus on the importance of clearly defined roles in teams and families. Chris shares relatable stories about when to lead and when to follow, emphasizing the frustration that arises from blurred lines. He highlights the value of empowering others while respecting their contributions, and discusses the role of 'black sheep' in driving innovation. Trust and autonomy emerge as key themes, offering insights for navigating complex relationships with clarity and empathy.

53 snips
Mar 8, 2025 • 55min
Discovering Creative Freedom - With Matthew Encina | Episode 332
Matthew Encina, former Creative Director at Blind and now a YouTube entrepreneur, shares his journey of leaving a structured job for creative freedom. He discusses the strategic thinking behind his transition, how a viral home office redesign video launched his independent career, and the balance of aesthetics in product design. Matthew also dives into his passion for custom mechanical keyboards and how they influence his design philosophy. Listeners will gain insights on maintaining creative momentum and the rewards of embracing entrepreneurial risks.

99 snips
Mar 5, 2025 • 1h 31min
Building a $100M Dollar Media Team - With Caleb Ralston | Episode 331
In this discussion, Caleb Ralston, a creative strategist with a rich background in digital media, shares his journey from producing powerlifting videos to leading a dynamic media team for Alex and Layla Hormozi. He reveals the challenges and chaos of managing content for Gary Vaynerchuk and insights into building a successful creative team. Caleb also talks about his transition to entrepreneurship, emphasizing the importance of personal branding and adapting to the evolving landscape of content creation, offering invaluable advice for aspiring creators.

40 snips
Feb 26, 2025 • 1h 30min
Break Free from Emotional Patterns - With Melanie Whitney | Episode 330
In a captivating discussion, communication coach and mindfulness expert Melanie Whitney shares her journey from confusion to clarity following her graduate studies. She unpackages the importance of emotional regulation and reveals practical strategies for recognizing emotional patterns that shape our reactions. Listeners learn about her unique P.E.A.C.E. framework designed to heal core wounds such as unworthiness and grief. The conversation emphasizes authentic communication, self-awareness, and the transformative power of vulnerability in building meaningful connections.


