

The Futur with Chris Do
The Futur
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Episodes
Mentioned books

42 snips
Dec 6, 2023 • 1h 23min
270 - Building Communities, Part 2
Tom Ross shares actionable insights on building thriving online communities. He emphasizes the importance of understanding your ideal community member, combining both hard and soft metrics. Personal conversations can yield deeper insights than surveys. Strategies for pricing entry and attracting members are explored, alongside the emotional challenges of transitioning from free to paid memberships. Effective onboarding and moderation enhance engagement, ensuring members feel valued. Ross draws on his experiences to help others cultivate communities that are both fulfilling and sustainable.

44 snips
Nov 29, 2023 • 1h 7min
269 - Building Communities, Part 1
Explore the fascinating dynamics of community building! Delve into the crucial difference between audiences and true fans, and learn how shared values and emotional connections strengthen communities. Discover strategies for engaging a dedicated fan base and rejuvenating stagnant groups. The discussion also highlights the power of SMS marketing and the significance of sharing personal stories to foster authenticity. Get insights into overcoming imposter syndrome and empowering introverts in content creation!

27 snips
Nov 22, 2023 • 55min
268 - Convert Content To Customers, Part 2
In the latest discussion, Richard Moore, a content marketing expert, shares his insights on capturing customer attention through impactful content. He highlights the power of 'Mic Drop Moments' that resonate deeply with audiences. The conversation navigates the effectiveness of emotional 'Call to Feel' posts versus traditional pitches, and the benefits of vulnerability in building authenticity. Richard also offers strategies for blending personal branding with customer conversion while ensuring quality content remains a priority for engagement.

110 snips
Nov 15, 2023 • 49min
267 - Convert Content To Customers, Part 1
In this conversation, Richard Moore, a LinkedIn guru, shares insights on transforming creative engagement into meaningful customer connections. He emphasizes the importance of understanding user needs and creating high-quality, compelling content. Richard discusses strategies for effective outreach, highlighting personalized interactions over sheer volume. They dive into innovative content formats that enhance audience engagement and the significance of nurturing leads through strategic content. This engaging dialogue sets the stage for leveraging LinkedIn to foster valuable client relationships.

48 snips
Nov 8, 2023 • 1h 2min
266 - Creating An Authentic Personal Brand — with Ryan Alford
In this engaging talk, Ryan Alford, the host of Radcast and founder of the Radical agency, shares insights from his two-decade marketing career with major tech brands. He discusses his pivot to building an authentic personal brand and how relationships have reshaped the industry. Ryan delves into emotional branding and the power of storytelling, contrasting Southern charm with more urban styles. With humor, he touches on personal guilty pleasures, all while highlighting the importance of being genuine in a crowded marketing landscape.

4 snips
Nov 1, 2023 • 1h 12min
265 - The New Innovators — with Mauro Porcini
Mauro Porcini, Senior VP and Chief Design Officer at PepsiCo, shares his journey from Italy to the forefront of design innovation, influenced by deep family values. He reveals his three prerequisites for personal and professional happiness. Mauro emphasizes the importance of creating emotional value in design, illustrating how it can foster joy and lead to meaningful relationships. The conversation further explores the long-term impact of design on business success and the transformative power of passion and kindness in driving innovation.

16 snips
Oct 25, 2023 • 56min
264 - Accelerating Creativity — with Kevin Lau
In a captivating discussion, motion design director Kevin Lau shares insights from his nearly three-decade career in the industry. He reflects on the parallels between the rise of AI and the early days of motion design. Topics include how taste will be key for creatives as AI tools flourish and the vital importance of networking established during school years. Kevin encourages embracing change while maintaining a spirit of curiosity and kindness in both personal and professional realms. The future of creativity, he believes, is bright despite technological shifts.

116 snips
Oct 18, 2023 • 1h 26min
263 - Imposter Syndrome — with Jule Kim
Jule Kim, a life and executive coach with a rich background as a professional gamer and photographer, joins Chris for an insightful discussion on imposter syndrome. They delve into its various types, sharing personal anecdotes that highlight its emotional toll, especially within the Asian American immigrant context. Jule emphasizes the importance of self-acceptance and offers reflections on the complexities of accepting compliments. The conversation also touches on the power of hands-on learning and a new affirmation card deck aimed at promoting self-love and growth.

41 snips
Oct 11, 2023 • 1h 22min
262 - Telling A Great Story — with Karen Eber
Karen Eber, author of "The Perfect Story" and leader of Eber Leadership Group, dives into the art of storytelling. She discusses how anyone can learn to tell engaging stories, emphasizing emotional connections and authenticity. Discover the science behind storytelling and its ability to create Neural Coupling between the speaker and audience. Eber shares tips on overcoming public speaking fears, the importance of vulnerability, and how to unlock endless story ideas from personal experiences.

77 snips
Oct 4, 2023 • 1h 20min
261 - Understanding Influence — with Rene Rodriguez
Rene Rodriguez, a leadership development expert and keynote speaker, dives deep into the dynamics of influence and communication. He discusses the critical differences between merely wanting attention and genuinely capturing it. Rene emphasizes the importance of building expertise and shares insights on authentic connections over superficial gains. The conversation also explores content creation strategies for social media, the role of discomfort in learning, and the balance of self-worth within professional settings. Tune in for a treasure trove of practical wisdom!


