

The Shit No One Tells You About Writing
Bianca Marais, Carly Watters and CeCe Lyra
This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.
Episodes
Mentioned books

Jan 26, 2026 • 54min
January Bonus Episode
In part one of this month’s bonus episode, Bianca sits down with longtime collaborators and best friends Liz Fenton & Lisa Steinke to talk about ‘The Naysayers’, a sharp, funny, and insightful satire about negative self-talk, toxic positivity, and the stories we tell ourselves. They open up about the realities of a long publishing career—success, setbacks, agent changes, and constant pivots—and share how a deeply personal moment sparked the idea for the novel. The conversation dives into worldbuilding, genre-blending, creative disagreements, editorial feedback, and why writing books you love matters more than chasing trends.Emilie Sommer, from East City Bookshop is back with her must-listen comps segment!Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Jan 22, 2026 • 44min
The Infinite Options of Where to Begin
This week on Books with Hooks, Bianca, Carly, and CeCe break down two standout queries—and what they get right (and wrong).First up: a UK-set enemies-to-lovers romance featuring a disgraced chef, a fallen influencer, and a double-booked garden plot. The hosts talk about query length, POV clarity, influencer culture on the page, and whether surface-level charm is enough to sustain romantic tension.Then: a YA fantasy revenge story about an angel hunting her human ex-lover after a brutal betrayal. This segment is packed with praise—and sharp craft notes on stakes, dual timelines, withholding backstory, and morally grey characters.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Jan 19, 2026 • 53min
Shooting the Shit About What Carly and CeCe Want To Fix In The Publishing Industry and (of course!) Heated Rivalry
In this week’s episode, Carly and CeCe chat a little bit about everything from unreliable memories and heated hockey romance TV shows to what they’d actually change if they had a magic wand over the publishing industry. They dive into big, bold industry wishes—higher pay across publishing, transparency around marketing budgets, no taxes on books, better royalties, fact-checking nonfiction, escrow accounts for advances, and more competition among publishers. It’s candid, nerdy, opinionated, and exactly the kind of behind-the-scenes publishing talk writers love.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.\Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Jan 15, 2026 • 58min
The Mechanics of Great Storytelling
In this week’s double author interview, Bianca sits down with New York Times bestselling author Simone St. James to talk about her chilling new novel, ‘A Box Full of Darkness’—a return to the eerie town of Fell that readers of ‘The Sundown Motel’ will lose their minds over. Simone reveals how a single idea—children playing hide-and-seek and one never returning—sparked a locked-room mystery layered with trauma, memory, and supernatural suspense. She shares why she loves writing in the ’80s, how nostalgia shapes atmosphere, and why Fell was the only place this story could happen. This episode is a masterclass in suspense, atmosphere, and emotional depth—and a must-listen for writers and readers of dark, twisty fiction.Part two of this week’s episode, Bianca connects with Isabelle Engel and shares her journey as a writer, detailing her experiences with rejection, mentorship, and the creative process behind her debut novel, ‘Most Eligible’. She discusses the importance of conflict in storytelling, the extensive research she conducted on reality TV, and how her previous writing experiences shaped her voice and humor. The conversation also touches on the significance of female friendships in her narrative and the challenges of editing and revising for publication.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Jan 12, 2026 • 40min
Shooting the Shit About The Easiest Genres to Sell and How Agents Impact The Outcomes of Book Deals
Kick off the new year as Carly and CeCe navigate the intriguing world of publishing. They discuss their personal goals and the concept of ease for 2026. Discover which fiction and nonfiction genres sell like hotcakes and which are a tough sell. Spoiler: romance is the winner! They also dive into a crucial community question: how much impact does an agent really have on book deals? Insights on agent reputation and negotiation styles reveal the nuances that shape authors' successes. Get ready for a fun and informative ride!

9 snips
Jan 8, 2026 • 44min
Perfecting the Page One Experience
Rhiannon Harvey, a writer with marine-biology flair (she even wears a shark T-shirt), brings her YA mystery Mara's Call. They dig into sharpening hooks, anchoring Perry’s motivation, tightening opening-page interiority, and finding the right market fit between YA, adult, and new adult. Expect lively title brainstorming and practical tweaks to make the first lines irresistible.

Jan 5, 2026 • 33min
Shooting the Shit About Your Deepest and Darkest Book Money Questions PART TWO
The money talk continues. In Part Two of this no-BS publishing deep dive, Carly and CeCe tackle what really happens after you sign a deal—from how advances are actually paid (spoiler: it takes a while), to whether two-book deals are a smart move, how much authors should spend on marketing and PR, and if believing your book has million-dollar potential is confidence or delusion. They break down genre trends, celebrity “promotions,” agent income realities, and why publishing is equal parts strategy, risk, and skin in the game. Candid, sharp, and full of industry truth bombs—bookmark this one.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Jan 1, 2026 • 1h 2min
Big Auction Debuts and What Brings You Back to the Page
In this week’s double author interview episode, Carly sits down with Katie Bernet, author of the wildly buzzed-about YA thriller ‘Beth Is Dead’ — a Junior Library Guild Gold Standard Selection that has already earned three starred reviews (Kirkus, Publishers Weekly, and Shelf Awareness). Katie shares the story behind her explosive debut: a modern, twisty, murder-mystery reimagining of ‘Little Women’ where Beth doesn’t die of illness… She's found murdered on page one. If you love smart thrillers, literary retellings, or stories about how breakthrough books get made, this episode is for you. In part two of this week’s episode, Deepa Anappara shares her journey from aspiring writer to published author, discussing the challenges of overcoming self-doubt and the importance of persistence in the writing process. She emphasizes the significance of storytelling from marginalized perspectives and the intentionality behind choosing narrative points of view. Deepa also highlights the role of research and observation in crafting authentic characters and settings, as well as the delicate balance of language and style in her writing.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Dec 29, 2025 • 1h 40min
December Bonus Episode
In our final bonus episode of 2025, we uncover what really happens inside a literary agency. This week, we’re giving you a fly-on-the-wall look at a real agent meeting.CeCe is joined by fellow agents from Wendy Sherman Associates to talk trends, romantasy, cover reveals, editor movement, author marketing pressure, and what agents actually do after a book sells. Honest, funny, and packed with insider insight—this is publishing, unfiltered.Don’t miss our final comps for 2025 with Emilie Sommers!Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Wendy Sherman Associates, Inc. is the home of award-winning writers and bestselling books. Wendy Sherman (president and founder) loves voice and story-driven fiction that hits that sweet spot between literary and mainstream, as well as non-fiction with a unique twist by authors with a strong, well-developed media platform. Cherise Fisher (vice president) is passionate about working with novelists who have several compulsively readable yarns in their head and are committed to perfecting their craft as storytellers. Laura Mazer specializes in adult nonfiction with a focus on women’s issues, intelligent pop culture, counterintuitive self-help, as well as upmarket fiction. Callie Deitrick is looking for stories with fresh hooks and strong, character-driven plot, with a soft spot for light speculative fiction. And of course you know CeCe Lyra, our co-host, who feels incredibly lucky to have joined the WSA team. If you are interested in querying a WSA agent, please visit https://www.wsherman.com/submission-guidelines/ Follow us on Instagram:WSA: @wsa_literaryWendy: @wendyshermanCherise: @cherisefisherLaura: @lauramazerCallie: @calliedeitrickwsaFind us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Dec 25, 2025 • 42min
The Job of a Disruption
In this lively discussion, the hosts dive into two intriguing query critiques. They explore a whodunit that fuses romance with reality TV, emphasizing clearer stakes and a compelling love story. Then, attention shifts to a chilling literary horror set in Alaska, where the trio discusses how to create genuine tension. They touch on the importance of shocking openings and the need for depth in character relationships. Listeners walk away with valuable insights on crafting gripping narratives and enhancing query effectiveness.


