The Shit No One Tells You About Writing

A double author interview you don’t want to miss! Bestselling author Beth O’Leary breaks down her signature approach to writing high-concept, emotionally grounded romance—starting with a compelling “what if” hook and building outward into layered characters, structure, and setting. She shares how ‘The Name Game’ evolved from a simple premise into a complex, multi-POV narrative with intentional use of diaries, emails, and dual timelines to deepen tension and deliver surprising twists. Beth also dives into craft essentials like differentiating character voice, managing pacing across timelines, and why first drafts are meant to be messy. From false starts and massive rewrites to the power of immersive world-building (even in contemporary fiction), this interview is a masterclass in trusting the process, refining your craft, and turning raw ideas into deeply satisfying stories.Author Kate Hilton shares how ‘City of the Muse’ grew from a collision of real-world academic scandals and archival discoveries into a richly layered dual-timeline mystery spanning Egypt and modern-day Toronto. Drawing on her lifelong fascination with archaeology—and years of research into papyrology, forgotten histories, and women in early excavation work—she unpacks the craft behind balancing past and present narratives, sustaining momentum across timelines, and creating distinct, psychologically grounded characters. Kate also offers candid insight into the realities of long-haul writing (including six years of drafting between other projects), the push-pull between research and procrastination, and how intuition ultimately guides decisions around voice, POV, and structure—reminding writers that every story is, at its core, a mystery waiting to be uncovered.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands

March’s bonus episode is jam packed. We start off with an engaging conversation, Bianca speaks with author Kerry Clare about her latest novel, 'Definitely Thriving.' They explore the inspirations behind the book, including the influence of Barbara Pym and Rebecca Solnit, and discuss the complexities of writing, character development, and the importance of community and female empowerment in literature. Kerry shares her experiences of writing during the COVID-19 pandemic and reflects on the challenges of marketing unconventional narratives. The discussion highlights the joy of storytelling and the significance of living life on one's own terms.Part two shifts to Bianca connecting with actor-turned-author Summer N. England. She shares her unconventional path to publishing—going from storytelling on TikTok to landing a literary agent (without ever writing a query letter) and ultimately selling ‘The Impossible Garden of Clara Thorne’ at auction. In this lively conversation, she breaks down her character-first writing process, how her background in acting shapes immersive, physical storytelling, and why platform built from joy—not strategy—can open unexpected doors. Part three turns to publishing insider Chris Houston who pulls back the curtain on what actually sells books today—from why traditional publicity timelines are shrinking to just a few months, to the surprising truth that legacy media (like CBC, The Globe and Mail, and the New York Times) still moves the needle more than social media alone. Chris shares candid insights on why most great books go unnoticed, how platform and consistent online presence can build long-term momentum, and why authors must actively partner in their own publicity (no “set it and forget it” allowed). He also shares why investing in publicity is really an investment in your entire writing career. Don’t forget to stick around for another comps episode with Emilie Sommer of East City Book Shop!Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands

They tear into two query letters: a jaw‑dropping horror hook involving cannibalism and a missing sister, and a dual‑timeline women’s fiction pitch. They debate trigger warnings, comp title strategy, genre labeling, and when queries spoil too much. The conversation digs into opening pages, believable character choices, voice, and how comps should include author names to build market links.

They dissect the backlash to last week’s conversation, spotlighting burnout and widespread disillusionment in publishing. They reveal a startling reader concentration stat and quiz its implications. Myths from the London Book Fair get busted, including deal timing and platform assumptions. They also unpack a copyright ruling about which YA tropes can and cannot be protected.

In this week’s episode, bestselling author J.R. Ward—creator of the wildly popular ‘Black Dagger Brotherhood’ series—joins the show to talk about her new romantasy novel ‘Crown of War and Shadow’ and the evolution of fantasy romance. J.R. and Bianca explore the difference between paranormal romance and romantasy, why collectible book editions are booming, and how immersive worlds help readers experience powerful human emotions in extraordinary settings. J.R. shares her unconventional writing process—“watching movies in her head” and transcribing them onto the page—and discusses the challenges of writing in first-person POV, balancing world-building with pacing, and crafting compelling character arcs. She also digs into storytelling craft, including planting curiosity seeds, revealing character through adversity, and why the best stories make readers care deeply about the people on the page.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands

They riff on industry gossip and announce a live Calgary recording. They unpack a viral Reddit confession from a weary editor and discuss why people are quitting publishing. They debate highbrow versus commercial fiction and whether awards or readership define success. They also touch on AI, London Book Fair buzz, and what really makes books sell.

They critique two query letters and first pages, one about an accountant heading to the brutal Mongol Derby and another a 1970s dual-POV sports romance about a trailblazing ultrarunner. Expect sharp notes on stakes, opening disruption, comps, voice, and how to make a query sell rather than summarize. Practical tips include trimming bios, clarifying genre, and sharpening emotional hooks.

They trade hilarious publishing mishaps, like offers arriving with names misspelled, and unpack why blurbs still carry weight in the industry. They debate blurb etiquette and paying goodwill forward in the blurb economy. They riff on overused comp titles, the quirks of the slush pile, audiobook habits, internet feedback, and the self-care tricks agents use to survive the emotional rollercoaster.

Lisa Unger, a New York Times bestselling thriller novelist known for dark, layered stories, discusses craft, longevity, and character-driven writing. She talks about sustaining a long career, protecting deep morning work, and balancing reader relationships with social media. Conversation covers multiple first-person POVs, authentic character voices, organic discovery, research, and layering themes beyond the mystery.

They dig into audiobook double-dipping stats and what listening habits mean for writers. They unpack the behind-the-scenes crises agents juggle like covers, contracts, timelines, and leverage. They debate whether traditional media truly sells books or just feeds validation. They examine buzzy memoir trends, literary-agent characters in fiction, and why AI-written submissions are being spotted.