The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

Welcome to Free-Rider Friday. Most of our shows are topic driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you'd like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE.

Innovation and creativity always take us by surprise. Experts rarely understand this, which is why so many have made false predictions throughout history. Join Ed and Ron as they take a humorous and fascinating journey through some of the most mistaken predictions ever made, all by the experts.

Ron and Ed interview Jennifer Warawa, Vice President and General Manager for Sage Accountant Solutions. Jennifer's passion is to partner with consultants, accountants and bookkeepers to provide solutions that make a difference in their business or firm, and support them in delivering an extraordinary experience to their clients. Prior to working with Sage, Jennifer owned her own firm for 12 years providing accounting, bookkeeping, and consulting services, software training, as well as business/ financial planning and marketing. In addition to being a regular speaker at accounting conferences, Jennifer was also listed as one of the "10 Tweeters Worth Following" by Accounting Today and is an avid blogger, which includes being a featured writer on the Virgin Entrepreneur website. Jennifer made the Accounting Today Top 100 Most Influential People in Accounting and CPA Practice Advisor's Top 40 Under 40 lists consecutively for the last four years.

They say you can't turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the customer at the center of the business organization. Millions of dollars are being spent on consultants to relearn what was once common sense, practiced by the great entrepreneurs from the turn of the century to the mid-1950s. This episode of our Entrepreneur Heaven Series, we will explore the wisdom of P.T. Barnum, Andrew Carnegie, Conrad Hilton, and Sam Walton. Wisdom is timeless, and occasionally turning back the clock is the wisest course of action. Sometimes history is our best teacher.

Over the years, many fellows at VeraSage Institute have coined various laws, such as Baker's Law: Bad customers drive out good customers. In this show, Ed and Ron will explore this law and some other infamous VeraSage Laws.

Ron and Ed interview Greg Tirico who is responsible for Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. Today we will speak to him about Mary Meeker's annual Internet Trends report. Greg's insight when added to Mary's will guide your social strategy for the next 12 months. Personal note on Greg: When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir.

Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with today's busy and demanding schedules, do you feel you don't devote enough time to reading and absorbing new ideas? Then this show is for you. Ed and Ron will explore the best business books ever written, selecting their favorite all-time business books. If you want to share your favorite business books, call the show at: 866-472-5790, or tweet us at #ASKTSOE.

Welcome to "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven: whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. You can also participate on Twitter @ASKTSOE. Follow the show on Facebook: facebook.com/asktsoe, and www.thesoulofenterprise.com

Ed and I are big Disney fans, so we are thrilled to be able to interview Lee Cockerell, former Executive Vice President of Operations for the Walt Disney World® Resort. One of Lee's major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World. Lee has held various executive positions in the hospitality and entertainment business with Hilton Hotels for 8 years and the Marriott Corporation for 17 years before joining Disney in 1990 to open the Disneyland Paris project.

We are thrilled to have as or guest, Kevin Mitchell, president of the Professional Pricing Society. Kevin is also the Publisher of The Pricing Advisor monthly newsletter and the quarterly Journal of Professional Pricing. Kevin is a frequent speaker at pricing conferences and events in North America and Europe where he often discusses trends and demographic changes within the pricing discipline. Before joining PPS in 2007, he worked for 11 years in various Financial Management fields with Colgate-Palmolive and General Electric. He has BA degrees in Economics and English from Duke University and an MBA in Marketing from The William E. Simon Graduate School of Business at the University of Rochester. Kevin lives in Atlanta, Georgia, USA and his hobbies include music, cooking, and sports.