The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

Over the past few weeks, Ron and Ed have collected a few pricing related items including some listener email and podcasts that raise some interesting questions about value and subscription base pricing. This episode will address all that and more. If you have a question or comment, please share it by email – asktsoe@verasage.com; by tagging us on Twitter – @asktsoe; or even calling in on Friday at 866-472-5790 from 3 PM to 4 PM ET (noon to 1 PM PT). Podchaser: aWLzuC7XMxNiKTlyvIhg

aWLzuC7XMxNiKTlyvIhg Ed and Ron are delighted to welcome back, for the fourth time, Chris "Elroy" Stricklin to discuss his new book, Aiming Higher: A Journey Through Military Aviation Leadership, published earlier this year. What can the military teach us about leadership? A lot. Given the endemic failure of leadership in the business world, in spite of all the focus on the topic, why is excellence in leadership so rare? There's no better person to talk about these issues than Chris.

Exploring objections to subscription model for professionals, challenges faced in professional services, strategies to add value, discussion on tax prep, clarifying recurring vs. reoccurring revenue, rethinking monthly recurring revenue models, optimizing client relationships, and enhancing movie experience through subscription models.

Ron and Ed welcome David Bahnsen, private wealth manager and author of There's No Free Lunch: 250 Economic Truths. In the book What David Bahnsen pulls from the masters—the great economic voices of the past and the present—to remind readers of the basic economic truths that must serve as our foundation in understanding the challenges of today.

potpourri - po?poo?-re' - noun A combination of incongruous things. A miscellaneous anthology or collection. A mixture of dried flower petals and spices used to scent the air. A dish of different kinds of meat and vegetables cooked together; a stew. Hence A miscellaneous collection; a medley. A ragout composed of different sorts of meats, vegetables, etc., cooked together. A jar or packet of flower leaves, perfumes, and spices, used to scent a room. A piece of music made up of different airs strung together; a medley. A podcast production composed of parts brought together without order or bond of connection.

Ron and Ed welcome Yashwanth Madhusudan, co-founder and CEO of Fyle, the next-generation spend management platform for small and medium businesses. They will talk about entrepreneurship and technology especially as it relates to accounting professionals and SMBs.

Ron and Ed take the Mainstage at Scaling New Heights where they will be joined by Joe Woodard and over 1000 audience members who will be providing the questions. Conversations will include subscription pricing, Marxism, and ESG! No we are not kidding.

Ron and Ed were thrilled to have one of their favorite guests back for a fifth time on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. This time we will discuss his new book The Economics of the Parables.

For the second week in a row Ron and Ed welcome practitioners who are changing their business models. The week they speak with Susan Bryant and Janet Haston, principals of The MB Group about their jettisoning the billable hour in January of this year. The conversation will provide insight into the effects on the firm, particularly the relationships with customers and among the team members at The MB Group. If you have a question for Susan or Janet, please send it along to asktsoe@verasage.com.

Ron and Ed welcome Sage Intacct Partner Brian Terrell to the show to talk about his transition to offering implementations as a subscription service. The BTerrell Group has offered this option for over a year and we will talk with Brian about the results thus far. If you have questions for Brian, please email us at asktsoe@verasage.com.