

The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
Ron Baker and Ed Kless
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Episodes
Mentioned books

Jan 12, 2024 • 56min
Episode 472 - Best Books of 2023
In the second of our annual beginning of the year episodes, Ron and Ed will recap their best books of 2023. Many listeners considers this the most expensive episode of the year as their anti-libraries tend to grow while listening. If you have a best book to share, please email us at asktsoe@verasage.com or hit us up with a X post @asktsoe.

Jan 5, 2024 • 56min
Episode 471 - 2023: The Year in Review
During this annual favorite Ron and Ed will look back on the good, the bad, and the ugly of 2023 including there favorite episodes, news events, pop-culture, business trends, and in memorium.

Dec 22, 2023 • 56min
Episode 470 - Holiday Hodgepodge
For their last show of the 2023, Ron and Ed will clean out their stacks of (business and economic related) stuff. It promises to be a fast-paced conversation that will make it hard to listen on double speed. If you have anything to add, send your email to asktsoe@verasage.com or tag us on X using @asktsoe or #asktsoe.

Dec 15, 2023 • 56min
Episode 469 - The Art of Humor in Business: A conversation with Greg Kyte
This is Greg's fifth appearance with Ron and Ed. Some of them incognito. (We'll let you try to figure which is which.) The topics are not scripted, but we assure you jocularity will ensue.

Dec 8, 2023 • 56min
Episode 468 - Centers of Progress: Interview with Chelsea Follett
This week Ron and Ed welcome Chelsea Follett to talk about her book, Centers of Progress: 40 Cities That Changed the World. From the book: Where does progress happen? The story of civilization is the story of the city. It is cities that have created and defined the modern world by acting as the sites of pivotal advances in culture, politics, science, technology, and more. There is no question that certain places, at certain times in history, have contributed disproportionately toward making the world a better place. This book tells the story of 40 of those places. In Centers of Progress: 40 Cities That Changed the World, Chelsea Follett examines a diverse group of cities, ranging from ancient Athens to Song-era Hangzhou.

Dec 1, 2023 • 56min
Episode 467 - Subscription Economy Update: 2023 Edition
The podcast delves into the growing trend of subscription-based models across industries, skepticism towards life becoming all subscription-based, implications on economic disparities and consumer experiences, strategic branding in market focus, promotions and sponsor advertisements, rise of gaming subscriptions, evolution of pricing strategies, and challenges in taxing subscription services.

Nov 17, 2023 • 56min
Episode 466 - Interview with Steve Goreham: The Green Breakdown
Ron and Ed are delighted to welcome Steve Goreham to The Soul of Enterprise. He is the author of four books on climatism and green energy, and we will be discussing his most recent book: Green Breakdown: The Coming Renewable Energy Failure, published this year. We will dive into the physics and engineering issues involved in the transition to renewable energy, and why it won't be as easy as a lot people claim. Join us for what will be an enlightening and informative discussion.

Nov 10, 2023 • 56min
Episode 465 - Goldratt's Rules of Flow
This week Ron and Ed will explore Goldratt's Rules of Flow by Efrat Goldratt-Ashlag, daughter of Daughter of Eliyahu M. Goldratt whose seminal work, The Goal has been read by millions. Interestingly enough, this topic was suggested by Ron who usually falls asleep when Ed gets rolling on project management topic, so you know this episode will be one to remember.

Nov 3, 2023 • 56min
Episode 464 - On Mark Andreessen's The Techo-Optimists Manifesto - Part 2
This week Ron and Ed will continue their conversation on Mark Andreessen's The Techo-Optimists Manifesto. In addition to finishing their analysis, they will talk through some responses that other have had to the document. In addition, Ron and Ed will be joined in the conversation by Greg Tirico of TSOE Bonus episode fame and knower-of-many-techno-things himself.

Oct 27, 2023 • 56min
Episode 463 - LIVE from the Creative Business Models for Accountants Conference
This week Ron and Ed travel to Miami to attend the Hector Garcia's Creative Business Models for Accountants Conference where they will share their thought about Day 1 of the conference live with the audience. Then they will take questions from the attendees in classic Ask Us Anything style.


