CIM Marketing Podcast
CIM | The Chartered Institute of Marketing
The official podcast of The Chartered Institute of Marketing.
We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.
Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.
This podcast is your essential resource for staying ahead of the curve.
We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.
Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.
This podcast is your essential resource for staying ahead of the curve.
Episodes
Mentioned books
Oct 10, 2024 • 51min
Episode 100: TV isn’t going anywhere – it’s going everywhere
100th Birthday Special: ITV special guest starThis podcast will:Explore how consumer habits in TV viewing are changingShow how ITV has evolved its commercial strategy in a disrupted market Reveal how marketers can leverage TV in their marketing activities
Sep 4, 2024 • 39min
Episode 99: Charity, social marketing and change
International Day of Charity specialThis podcast will:Explore how citizenship is eclipsing consumerism in marketingShow how marketers can engage the public as active partnersReveal the three principles of participatory organisations
Jul 25, 2024 • 39min
Episode 98: Hot holiday reads
CIM summer book clubThis podcast will:• Explore three great books for marketers to read on holiday• Show how marketers can gain insights and ideas from summer reading• Discuss the psychology of marketing and advertising
Jul 11, 2024 • 37min
Episode 97: The truth about AI
Responsible marketing in an AI ageThis podcast will:• Reveal the features and flaws of AI tools • Explore the risks and pitfalls of AI and how to overcome them• Ask how AI will change the roles of marketers*This show was recorded before the UK General Election
Jun 28, 2024 • 37min
Episode 96: Social – not just a pretty Sales
Social media in marketing: 20 years on This podcast will: Reveal why the corporate world struggles to grasp social Explore how to educate the c-suite in successful social strategy Show why authenticity is core to great social content
Jun 13, 2024 • 30min
Episode 95: Snapchat special – brand partnerships for a sporting summer
What makes a great brand partnership?This podcast will:• Reveal the secrets to creating a grand sports brand partnership • Explore the tools that deliver interaction and enhance the fan experience• Outline the challenges of sports partnerships and how to overcome them
May 30, 2024 • 34min
Episode 94: Driving digital with the personal touch
The secrets of digitising human This podcast will:• Disclose the key tips to marketing a traditional business through digital• Explore why retaining personality and humanity is key to great marketing• Reveal how to scoop a CIM Global Marketing Excellence Award
May 16, 2024 • 33min
Episode 93: How to become a young leader
The secrets of starting outThis podcast will:• Reveal the key tips to getting a great start in marketing• Show why marketing courses and qualifications can boost your career • Demonstrate how to overcome the challenges of becoming a marketing leader If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
May 2, 2024 • 34min
Episode 92: Zero heroes
How advertising can make sustainability happenThis podcast will:• Show why advertising has an inspirational role in reaching Net Zero• Reveal why sustainability must be fused with consumer aspiration • Demonstrate how sustainable behaviours can be normalised in advertising If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
Apr 18, 2024 • 30min
Episode 91: AI – threat or promise?
Fear, fakes, and futurism in artificial intelligence This podcast will:• Show how marketers can use AI to enhance their work• Reveal how to achieve authenticity with artificial output • Explore the ethics of using AI in marketing If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
