Shopify Masters

Shopify
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May 9, 2024 • 14min

Road to Retail: Failures and the Moments that Define Us

In this episode, beginnings, failures and the moments that define us. We cover the day before the grand opening of Cozey's first retail store in Toronto. This is episode one of our new narrative series, Road to Retail. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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May 7, 2024 • 28min

Tools for Collecting Market Research & Community Feedback

Entrepreneur Nadya Okamoto discusses utilizing market research and community feedback to connect with consumers. Topics include transitioning from advocacy work to a for-profit consumer brand, fostering community engagement, balancing personal sharing with business success, and exploring mentorship and future business growth.
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May 2, 2024 • 1min

Road to Retail, A Shopify Miniseries

Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown Toronto.Join host Benjamin Gottlieb each week for new episodes of Road to Retail. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Apr 30, 2024 • 36min

The Content Strategy You Need To Reach Millions of Engagements

Timm Chiusano shares his journey to TikTok stardom, highlighting the process of crafting authentic content pillars. He discusses monetization strategies, balancing creative pursuits with corporate responsibilities, and insights into his TikTok content creation process using mobile shooting and iMovie editing.
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Apr 25, 2024 • 32min

Unlock Brand Growth With a Community Event Strategy

Vote for Shopify Masters at the 2024 Shorty Awards: click hereNiall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy.  For more on Gym+Coffee and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Apr 23, 2024 • 33min

The PR Playbook from DTC Companies' Favorite Agency

Lauren Kleinman is the founder of Dreamday and The Quality Edit, a PR agency and publisher that has helped grow some of the biggest DTC brands, including Brightland, Quince, Fly by Jing, and more.For more about Lauren and show notes: https://www.shopify.com/blog/lauren-kleinman-pr Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Apr 18, 2024 • 44min

What It Takes To Build Community on Social Media in 2024

Liah Yoo, creator of KraveBeauty, discusses building a community online by sharing personal experiences, emphasizing empathetic content creation for skincare. She highlights the shift towards minimalism in skincare routines and offers insights on transitioning from content creation to entrepreneurship. Yoo shares her journey of self-education in business and sustainability, emphasizing the importance of diversity and community building in the beauty industry.
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Apr 16, 2024 • 27min

Inside This Furniture Brand’s Unique Approach to Sustainability

Sabai Design founder Phantila Phataprasit set up her business around sustainability initiatives, including using a domestic manufacturer to reduce carbon emissions from shipping and offering a repair and buyback program to extend the lifespan of products.To learn more about Sabai Design and show notes: https://www.shopify.com/blog/sabai-design-sustainability Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Apr 11, 2024 • 25min

Katherine Heigl's Journey to Entrepreneurship and Conscious Consumerism

Emmy Award-winning actor Katherine Heigl discusses her transition into entrepreneurship with New Lane Road Mercantile. She curates a unique online shopping experience with artisanal goods, empowers social change through Shopify, and emphasizes conscious curation and philanthropy. She shares her journey of embracing imperfection and passion in entrepreneurship, highlighting the importance of customer experience over perfection.
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Apr 9, 2024 • 32min

This Legacy Brand’s Next 100 Years is Inspired by Its Past

Belstaff's Chief Brand Officer and Director of Technology discuss leading a century-old legacy brand into the future, reviving heritage through storytelling, retail innovation, community engagement, international expansion, sustainability initiatives, and adapting to technological changes for long-term success.

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