42courses Podcast

Respecting the craft of copywriting, being strong as a copywriter in an agency, the most important characteristics of a good copywriter, and much more... It's all under discussion by Derek Walker, who is the owner of Advertising Agency Brown and Browner. Derek’s worked in advertising for nearly 20 years on an enormous amount of impressive clients and accounts. He’s very active on Twitter ( @dereklwalker ) and LinkedIn in the advertising community. This podcast is jam packed full of Derek’s wisdom, realism, and important messages for the copywriting community, it’s totally full of juicy goodness. Derek is one of the thought leaders in our new Copywriting course  COPYWRITING   We cover everything you need to be writing better copy - it’s like your first few years on the job… but at hyper speed  For example, you’ll study how to: Get readers to notice your copy Resolve the Problem/Solution dynamic Use the power of rhyme Write killer headlines Get readers to engage with your copy Craft Call-To-Actions that convert every time Edit like a pro For the full list of chapter and lesson contents, take a look inside  42courses Entertain your brain

Vikki Ross has been copywriting for over 20 years for massively famous global brands. She specialises in branding and TOV and travels the world telling businesses how to speak. Vikki is a champion for copywriters on Twitter, organising some of the best get togethers such as #copywritersunite #copysafari @copynights and even an event called Copy Cabana. Vikki has received multiple awards in recognition of her work. In 2017 Creative Equals named her as one of the top 30 female creative leaders. In 2019 Women in Marketing gave her the Special Award for Outstanding Conribution to Marketing and in 2020, The Dots named Vikki as one of the Top 100 Trailblazers redefining the creative industry. ----------------------- COPYWRITING - our new course launched today. We are super excited for you to start this course! We cover everything you need to be writing better copy - it’s like your first few years on the job… but at hyper speed For example, you’ll study how to: Get readers to notice your copy Resolve the Problem/Solution dynamic Use the power of rhyme Write killer headlines Get readers to engage with your copy Craft Call-To-Actions that convert every time Edit like a pro For the full list of chapter and lesson contents, take a look inside 42courses Entertain your brain

Today you’ll hear tips to help normalise the conversation around mental health and smashing the stigma, to reach Better mental wellbeing Rob Stephenson is a mental Health campaigner He’s the founder of the InsideOut LeaderBoard, which showcases senior workplace leaders, who are open about the fact that they have a mental health challenge. Rob always speaks openly about his own diagnosis of bipolar disorder and how that affected his life story. He is also the founder of FormScore which is a movement, website and mobile app which helps youth Keep track of how you’re feeling and connect with those around you during tough times. Rob is a fantastic keynote speaker and was a stand out hit at Nudgestock2021. July's 30-day well-being sprint, The Form Booster https://mailchi.mp/formscore/30-day-form-booster FormScore, where you can also find a link to the FormScore App https://www.formscore.today/ The Inside Out Leaderboard https://inside-out.org/ Rob recommends the book, The Lonely Century by Noreena Hertz

Simon Lancaster is one of the world's top speechwriters. He has written 3 books on speechwriting and the language of leaders. He talks about sounding like a leader, how to write non-fiction books, how to write a great speech and not be afraid of public speaking.

Chris Rawlinson, founder of 42courses.com talks about Why he started the company His relationship with Rory Sutherland Applied Behavioural Science Sir Ken Robinson Love of learning How the courses are created with the Thought Leaders Reviews, Feedback and Questions from students

Mark discusses body language, public speaking, dyslexia, The Behaviour Panel… and gives a fantastic response to the duck/horse question. Mark Bowden is a world-renowned body language expert, keynote speaker, and bestselling author of 4 books, most recently with Truth and Lies - What people are really thinking. Founder of communication training company TRUTHPLANE®, Mark’s live and virtual keynote speeches and training prove invaluable to business leaders and teams from major companies across the world including Zoom, Shopify, Toyota, KPMG, American Express, the US Army and NATO; and prime ministers of G7 nations.  Mark’s highly acclaimed TEDx talk “The Importance of Being In-Authentic” continues to reach millions of people, as does his own YouTube Channel and the weekly YouTube sensation “The Behavior Panel,” as recently featured on The Dr. Phil Show.  He is a go-to media commentator on the body language of politicians, celebrities and public figures, appearing regularly on CNN, CBS, and Global News, and he is frequently quoted in The Wall Street Journal, Washington Post, and GQ Magazine.

Amelia shares advice on how to be successful at strategy, as well as chatting about the wonderful Jeremy Bullmore, the curiosity of Sherlock Holmes, and even Japanese swordmakers. Amelia is the co-founder of wearefawnbrake, former CSO at TBWA\London, is one of the UK’s most influential strategic thinkers having been named by Campaign magazine as “Planner Of The Year.” Amelia is a relentless thinker and commentator about brands and the future, writing on this for the FT, Mail on Sunday, Spectator as well as Campaign, Contagious, Marketing Week and talking monthly on BBC Radio London. P.S. Here is a link to Amelia's favourite read - https://www.wpp.com/-/media/project/wpp/files/bullmore-collection/posh_spice_and_persil.pdf

Philip Storey has worked in email marketing for the last 20 years and is the founder and CEO of enchantagency.com. In this episode, we chat with Philip about the evolution of email marketing, tips on how to grow your email marketing from nothing to millions, advice on tools and best practice and Philip even shares some handy book recommendations.

This week we chat about unintended consequences and how to better prepare for them and make better decisions with Prof. Paul Orlando. Paul has a background in tech and is a professor of entrepreneurship at the University of California. Paul's other claim to fame is his incredible blog/newsletter called The Unintended Consequence blog, a brilliant site that helps readers gain knowledge and perspective to better evaluate decisions and change. Enjoy the show.

Richard Shotton is an adman turned Behavioural Scientist, he's also the author of the best selling book The Choice Factory and the man behind the incredibly popular Behavioural Science Twitter handle @rshotton. In this episode, Richard shares how he transitioned from ad man to Behavioural Scientist and shares advice on how to run Behavioural experiments on a budget as well as some general tips and great book recommendations. To find out more about Richard visit richardshotton.com