Small But Mighty Agency: How to Grow Your Agency

he podcast, I’ll share: Five different types of referrals your business can leverage Actionable insights on optimizing your referral processBreakfree from the challenges of generating more referrals effectively Where to begin? Start with the first episode, where we explore why top agencies thrive with referral programs and why yours should too.Don't miss out on transforming how you think about referrals.Show LinksConnect with Audrey on Linkedin Join the Agency Together waitlistI’m opening the doors to a community that will help you get more referrals. Join our network of niche agency owners who value collaboration to grow their bottom lines together.  Agency Together is a community and referral network that helps you grow your book of business through curated referral and collaboration pods. If you’re curious about how Agency Together will help you uncover the untapped potential of referrals, click here.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep99Podcast Edits by Lindsay Curtis

Are you feeling overly involved in the day-to-day tasks of your business? If removing yourself from certain day-to-day processes or tasks isn’t getting easier, you might have overlooked some key processes. In this episode, we share the concept of “invisible work.”Invisible work is the critical yet often overlooked processes that you might be handling because you don’t know how to get it off your plate. Your invisible work wastes valuable time and keeps you working in your business instead of on your business.If you can’t fully articulate the invisible work, it stays invisible, holding you back from scaling your business.  When you uncover the invisible work, you also gain a strategic advantage by revealing more of your intellectual property. ⭐Tune into this week’s podcast episode to:Get 5 questions that will help you uncover your invisible workLearn how invisible work keeps you stuck in the daily grind and how to get it off your plateWhy invisible work is intellectual property and how capturing it increases the value of your business Show LinksBook a discovery callGet Your Agency Org Chart Cheatsheet to Build a Small But Mighty AgencyAre you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep98Podcast Edits by Lindsay Curtis

Do you find yourself stepping back into the day-to-day of your business? You’re not alone. What if I told you that you might be creating more work for yourself by inserting yourself back into projects and that there is a better way? I get it. You’re an agency owner who fears that standards won’t be met without your direct involvement, clients will be unhappy, and relationships will deteriorate. It’s a common bottleneck, and in this episode, we’ll explore how to effectively stop jumping back in and let go with confidence so you don’t burnout.  You’ll hear a compelling case study of an agency owner whose personal involvement became a major bottleneck and how I helped her break free. Stay tuned, and you’ll discover how to rethink and redefine your role  so you can: Delegate with confidence without risking the quality of deliveryMaintain and exceed the high standards your clients expect while the business growsEmpower your team and free yourself from the daily grind.Show LinksBook a discovery callGet Your Agency Org Chart Cheatsheet to Build a Small But Mighty AgencyAre you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep97Podcast Edits by Lindsay Curtis

How does the desire for quick success cloud long-term strategic thinking? It can appear as shiny distractions or band-aide approaches instead of dealing with the root cause. Why does this happen? It's a case of not seeing the forest from the trees because you’re standing among the trees. Ultimately, it makes your to-do list longer and your life harder as you go one step forward and two steps back.How can you tell if your pursuit of quick success obscures your strategic vision?Sometimes, it's hard to see until it’s too late. In this episode, I help you see the signs so you can course-correct. Tune into this podcast episode to hear: The hard-to-see signs that you might be prioritizing shiny quick wins over sustainable growth. Four tangible effects of losing sight of your strategic vision so you can get in front of the challenge. Insights to maintain focus and ensure your growth isn't sidelined by short-term gains Show LinksBuild a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep96Podcast Edits by Lindsay Curtis

Is it a great idea or a shiny distraction for your business? How do you decide?” I’ve seen business owners go all in on distractions at the expense of what is working in the business and derail their team because the shiny object syndrome is real. The one thing that entrepreneurs don’t lack is ideas and the tendency to be quick starts. Raise your hand if that’s you. New ideas can bring creativity and innovation and diversify opportunities – one hundred percent. But shiny distractions, such as new offers, services, and ideas, can threaten the foundation that has made your business successful if left unchecked. In this new series, I share how you can keep the shiny distractions from derailing your agency.Tune into this episode to get the number one guardrail you need to install in your business and three things not to overlook in your guardrail. Show LinksAre you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep95Podcast Edits by Lindsay Curtis

Have you struggled with letting go of client work and trusting your team to deliver? You might feel – even with processes – that your team can’t deliver at the level you want.It’s not unusual for agency owners to struggle with sharing their specialized knowledge with their team.  The struggle is made more difficult when you don’t know or don’t solve the root of the issue. This misunderstanding leads to reliance on ineffective, "quick-fix" solutions. I often hear agency owners express the challenge as “my team let me down" or  "I find it hard to delegate client responsibilities,” but the root is the struggle to transfer your niche knowledge.  It’s a bottleneck that stunts business growth, operational efficiency, and your ability to step into a role where you work on your business more than you work in your business. In this episode, I explore the nuanced challenge of niche knowledge transfer and provide three key strategies for knowledge transfer in an agency. Show LinksGet Your Agency Org Chart Cheatsheet to Build a Small But Mighty AgencyAre you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep94Podcast Edits by Lindsay Curtis

What strategies are working for agencies that are leaders in their niche? ☝️It’s one thing to say that the riches are in the niches, but what are agencies that thrive in their niches doing differently than their counterparts? For one thing – they’re not scattering their efforts; niche agencies use laser focus to their advantage. Even if you specialize in an industry or sector, you still need to maximize what sets you apart, especially when niches are competitive and the economy is changing. Whether you are a niche or generalized agency, in this episode, find out what leading niche-focused agency owners are doing to stand out.  Tune in to hear the four strategies agency owners leading in their niche are paying close attention to right now.  Show Links:What Are The Top Niches for Agency Success in The Current Economy?Build a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Book a ConsultHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep93Podcast Edits by Lindsay Curtis

What niches have the most opportunities for agencies right now? Yes, the riches are still in the niches. In other words, growth is most pronounced in specialization, not generalization, but not all niches are equal in this economy. Some niches are ripe with untapped opportunities for agency owners to carve out and tailor their expertise.  So, what exactly are these lucrative niches? In this episode, I merge valuable insights from my work with niche-specific agencies and conversations with agency owners to share an emerging pattern for success in niches.Tune in to learn the three factors that make certain niches more lucrative than others right now. Show LinksBook a ConsultBuild a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep92Podcast Edits by Lindsay Curtis

What moves should you make on LinkedIn to attract clients effectively this year? With the platform constantly evolving, understanding the dos and don’ts of LinkedIn can feel like a puzzle. In this episode, you’ll hear from a LinkedIn Marketing Agency Owner on how to make LinkedIn work for you.We dive into what’s working for content creation and engagement and explore how to avoid mistakes users commonly make on Linkedin. Whether LinkedIn has been your playground for a while or you’re just dipping your toes in, this episode is packed with practical tips and tricks you won’t want to miss. So, let’s get into it and find out how to leverage LinkedIn to attract clients in 2024. Show LinksLouisebrogan.comLouise’s LinkedinLinkedin with Louise YouTubeConnect with me on LinkedInBuild a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep91Podcast Edits by Lindsay Curtis

What is the approach that has helped me build a track record for tripling growth for agency owners? Let’s start with what it’s not – it’s not about quick fixes or one-size-fits-all solutions. It's about a strategic system that has taken me years to distill into a lens (like a magnifying glass) you can use today.Like many experts, I had the expert’s curse, which means it's hard for me to step outside my brain to see how to distill my complex knowledge into more straightforward, more accessible concepts for you to use without losing the depth. But a magical thing happened when I went from sharing words to turning it into a resource that shows you the connections.  I bridged the gap so you can see the system as a whole and use it to identify patterns in your agency and get to the solutions faster.In this episode, get to know the strategic system that has helped me build a track record for tripling growth for agencies and learn how you can use it, too. Don’t miss this one. Show Notes:Part 3: The “Big 3” Pillars Agency Owners Need to Build a High-Performing Agency Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Book a consultHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep90Podcast Edits by Lindsay Curtis