Marketing Spark (The B2B Marketing Podcast)

It is increasingly challenging for B2B companies to connect with prospects. A lot of their "shotgun" tactics (e.g. email marketing, content marketing, social media) aren't working. It explains why they are turning to account-based marketing (ABM) to focus on a defined group of prospects. In this edition of Marketing Spark, Nadia Milani talks about how her ABM campaigns have succeeded and, as important, what to avoid. For more about Nadia and the podcast, check out the show notes.

Marketing leaders have long struggled with the seemingly conflicting demands of building brand and driving revenue. In this episode of Marketing Spark, Steve Watt, V.P, Marketing with Grapevine6, talks about the importance of branding, messaging, and positioning as important foundational elements that underpin marketing and sales success.  A highlight of the conversation was how content such as eBooks, case studies, and Webinars should be un-gated (no email addresses required) to drive distribution as widely as possible. For more about Steve and this Marketing Spark episode, check out the show notes.

Welcome to the first episode of Marketing Spark, a podcast that delivers insight, tools, and tips about marketing....in less than 15 minutes. Why only 15 minutes? I'm a big advocate for micro-marketing: marketing that quickly delivers insight and information. It's micro-podcasts, 30-second videos, and 200-word LinkedIn posts.  Marketing Spark will feature marketers and entrepreneurs in the trenches, who will talk about their successes and failures. Here's where you can more on the back story of starting this podcast. If you have questions, ideas for guests, or looking for help with B2B marketing, let's connect. Contact me or send a message via LinkedIn.