Behavior Gap Radio

In this episode, Carl returns to his “How to Plan” series and introduces the next step: drawing the line. After clarifying purpose, defining goals, and understanding current reality, it’s time to build the plan—the map from here to there. But Carl reminds us of a crucial paradox: Every plan is wrong; the only question is how. Like a flight plan or a backcountry route, the value isn’t in perfect prediction—it’s in creating a baseline to adjust from. A plan is a model of an expected future reality, something to hold with strong conviction and loose hands. Because the real magic often lives in what doesn’t go according to plan.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

In this episode, Carl reflects on a line from William Wordsworth written in 1802: “Getting and spending, we lay waste our powers.” Carl explores how Wordsworth was already warning about the danger of a culture obsessed with acquisition and consumption. The real loss, he suggests, isn’t moral or financial. It’s the quiet erosion of our attention, imagination, and sense of wonder. Carl invites listeners to consider a deeper risk around money: not losing it, but losing the parts of ourselves that money can never buy.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

In this episode, Carl reflects on the stories we instantly tell about money—especially when it comes to visible signs of consumption, like homes and cars. A passing glance at someone’s lifestyle can trigger assumptions about success, character, or values, even though we rarely know the real story behind the purchase. Carl turns the lens on himself, noticing how quickly narrative creeps in, and asks a deeper question: What stories does our own spending tell, and how often are we projecting incomplete stories onto others? It’s a thoughtful exploration of money, identity, and the invisible narratives we carry around every day.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

In this episode, Carl explores one of the hardest kinds of decisions: choosing between two genuinely good options. When every meaningful "yes" contains a painful "no," the tension isn’t about right versus wrong—it’s about trade-offs. Sharing a simple but piercing question from Christy Raines—“Who do I want to disappoint?”—Carl unpacks how every decision has a shadow, whether it’s a client, a family member, or your future self. The choice may not become easier, but it often becomes clearer. Because the real work isn’t avoiding tradeoffs—it’s deciding, intentionally, which ones you’re willing to carry.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

In this episode, Carl wraps up his reflections on strategy versus tactics and names the trap he sees everywhere: tactic substitution. It’s easy to copy someone’s tools, workflows, or visible habits without understanding the deeper worldview, positioning, and identity beneath their success. Tactics are concrete, measurable, and easy to sell. Strategy is abstract, slow, and uncomfortable. Drawing on ideas from Seth Godin, David C. Baker, James Clear, Cal Newport, and Steven Pressfield, Carl explores how buying tools can become a way to avoid the harder questions of identity and purpose. At the heart of it all is a simple tension: Do you want another tactic, or are you willing to confront who your work is for and what it actually does?Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

In this episode, Carl explores a hard but essential distinction: strategy precedes tactics. Drawing on ideas from Seth Godin, he argues that strategy answers two simple but demanding questions: "Who is it for?" and "What does it do?" Tactics are merely the downstream execution. Without clarity on strategy, optimizing headlines, funnels, and email cadence only amplifies noise. Through the familiar “Stephen King’s pen” story, Carl points out how focusing on tools can become a place to hide from the real work. The map isn’t the problem. The real challenge is having the courage to draw your own.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

In this episode, Carl continues exploring the idea that the market for feeling productive is far larger than the market for actually doing the work. Reflecting on years of watching people chase tactics, hacks, and maps, he points to Seth Godin as a consistent voice who refuses to confuse tools with craft. Morning routines, specific pens, productivity systems—these are downstream artifacts, not the cause of meaningful work. The real shift isn’t finding the perfect map; it’s cultivating the courage to draw your own.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

In this episode, Carl reflects on a provocative idea from the essay “Tool Shaped Objects”: The market for feeling productive is far larger than the market for actually being productive. From webinars about writing to habit books, templates, and optimization systems, it’s often easier to buy preparation than to do the work itself. Why? Because preparation feels like progress without exposing us to risk, rejection, or uncertainty. Doing the real thing is vulnerable. Carl turns the lens on himself—and on us—with a simple but uncomfortable question: Are you in the market for feeling productive or are you ready to actually be productive?Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

In this episode, Carl returns to his “how to plan” series and walks through step three: current reality. After starting with purpose and letting goals grow from that foundation, it’s finally time to ask, “Where are you today?” But Carl reminds us that even something as seemingly objective as a balance sheet is filled with stories, tradeoffs, and emotion. From assets and liabilities to income and cash flow—and even the invisible, off-balance-sheet values like simplicity, community, or time at home—understanding current reality is about more than numbers. It’s about seeing clearly where you stand before building the path forward.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

In this episode, Carl revisits the idea of risk tolerance and challenges the assumption that it’s a stable personality trait that can be measured with a score. Drawing on research from Paul Slovic and lessons from the mountains, he suggests that when someone says, “I can’t tolerate that kind of risk,” they may not be describing tolerance at all—but fear, lack of trust, loss of control, or an unprocessed memory from 2008. Instead of adjusting portfolios first, Carl argues for adjusting the conversation, separating dread from probability, and getting specific about what actually feels scary—because that’s where the real work begins.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/