Process The Podcast

In this episode, we sit down with Emily Algar, a seasoned voice in fashion and beauty media, for a conversation that pulls back the curtain on what it really takes to build (and rebuild) a creative career in an industry that’s always evolving.Emily is a stand out in the beauty creator space and we chat openly about the balance one strikes when crafting their own voice in the industry. Creators and creatives are facing a conflict of interest for their employer, when you essentially become a micro-publisher. We trace her path from breaking into publishing to navigating layoffs, and what it means to find your footing again in a space where taste, trends, and team structures are constantly shifting. Emily unpacks the human side of beauty storytelling—from the psychology driving our product choices to how consumer behaviour bends with the economy.We also get into the tension between the security of corporate roles and the draw of creative freedom, why relationships are still the industry’s strongest currency, and what emerging beauty brands need to know to cut through the noise. It’s a conversation about resilience, reinvention, and redefining success on your own terms.See you next Tuesday x

This week on Process: We sit down with Sophia Amoruso, OG Girlboss, Nasty Gal founder, and someone who’s navigated the full arc of startup stardom, burnout, reinvention, and everything in between.From selling vintage clothes on eBay to running a $100M+ fashion empire, Sophia’s story is as raw as it is iconic. We dig into the rise, the fall, and what it really takes to evolve when the brand you built starts to outgrow you.We talk about ambition, ego, hustle culture, and the myth of having it all, Plus what Sophia’s learned about rebuilding on her own terms.It’s a conversation about control, chaos, and carving a new path when the first one catches fire.You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!See you next Tuesday x Hosted on Acast. See acast.com/privacy for more information.

In this episode, I’m fresh off a whirlwind trip to Sydney, where I had the absolute pleasure of hosting events, connecting with incredible humans, and speaking at the Social Summit. I’m sharing some behind-the-scenes reflections on what it’s really like navigating these big industry moments, the power of networking, and the golden nuggets I picked up from some inspiring panel convos.We’re also diving into how my podcasting journey has evolved, what it means to build a true portfolio career, and why cash flow (yes, the unsexy stuff) matters more than you think. Plus, a little heart-to-heart on how engaging with you, this amazing community, is shaping the future of this pod.If you're building your own creative career or just curious about what goes on behind the curtain, this one’s for you.You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!See you next Tuesday x Hosted on Acast. See acast.com/privacy for more information.

In this episode of Process, creative entrepreneur Martina Calvi opens up about her evolution from a shy artist to a confident creator shaping her own path. She shares how journaling became a cornerstone of her practice, helping her carve out clarity, protect her creative space, and stay true to her artistic vision.Martina reflects on the power of self-expression and community, weaving in her experiences writing and publishing books, experimenting with zines, and building a business rooted in authenticity. She also talks about the challenges of making space for creativity in a fast-paced world and why protecting your time is non-negotiable for any artist or entrepreneur.If you’re curious about how to turn personal creative rituals into meaningful work, or you want to hear what it really takes to grow as a modern creative entrepreneur, this episode is for you.Find Martina's latest book on Amazon here. Follow Martina on Instagram here. Find her Tiny Store online here. Follow your host Arielle Thomas on Instagram here. Follow Process the podcast in Instagram here. Subscribe to the show and don't miss an episode! You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now! See you next Tuesday x Hosted on Acast. See acast.com/privacy for more information.

In this episode of Process the Podcast, host Arielle Thomas reflects on the transformative and challenging past few months, discussing her journey in the creative agency space, the importance of consistency, and the support from her audience. She shares insights on navigating corporate challenges, managing a growing team, and the lessons learned from hiring mistakes. Arielle emphasises the need for recalibration in her goals and priorities, particularly with her brand Remy, while also celebrating new networking opportunities and the commitment to growth and consistency in her work.Follow along as we build in real time, in front of you all via Process the Podcast on Instagram. Find your host, Arielle on Instagram here.Subscribe to Process and don't miss an episode! See you next Tuesday x Hosted on Acast. See acast.com/privacy for more information.

This week on Process, we sit down with Shelby Van Zwol, the founder of Chain Social, who went from running a one-woman agency out of her bedroom to leading one of Australia’s most sought-after social media companies — with 22 team members and global clients under her belt.Shelby opens up about the behind-the-scenes realities of entrepreneurship: what it really takes to scale an agency, the emotional work of letting go to grow, and why having a clear process is her secret weapon.We talk about:The systems she put in place to scale smoothlyWhy paid ads and email still matter more than you thinkBuilding a standout team culture in a sea of samenessThe mental shifts required to become a founder, not just a freelancerWhy top-of-funnel content is non-negotiable in 2025And how she’s thinking about equity, PR, and long-term brand buildingWhether you're a creative, founder, or side-hustler scaling fast — Shelby’s story is full of golden lessons (and honest moments) that will inspire you to push past your current ceiling.This episode is sponsored by the Chain Academy. Learn more about their offering and level up this year in time for the peak sales season! We're working with the Chain Academy to level up for Remy Wellness and loving every minute! Learn more about Chain Social here: https://chainsocial.com.au/Follow Shelby Van Zwol on Instagram here: https://www.instagram.com/shelbyvanzwol/?hl=enFollow Process the Podcast on Instagram here: instagram.com/processthepodcastFollow your host Arielle Thomas on Instagram here: instagram.com/arielle.thomasSubscribe to Process! We're still a baby podcast and we need all the love we can get.See you next Tuesday x Hosted on Acast. See acast.com/privacy for more information.

A limited-edition winter series from Process.A new co-host. A new format.One creative icon at a time.Welcome to Part Two of From Scratch: Hedi Slimane.This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences, rise to fame, and the controversies surrounding his work, particularly regarding body image and creative control. A wild card entry, Arielle invites Daanen Nootenboom to the chat to give us a 360 perspective. Some say Hedi's a one trick pony and furious that he removed heritage from the luxury brands. Daanen's perspective comes from his 20 years in design as his own principle at Applied Arts. The hosts explore his artistic vision, particularly his use of black and white photography, and the commercial success he achieved at Dior and Celine. The conversation also touches on his legal battles and the lasting legacy he is likely to leave in the fashion world.Slimane's work has had a significant cultural impact, influencing celebrity fashion. He faced criticism for promoting unhealthy body standards in fashion. His transition to Celine marked a new chapter in his career, focusing on creative control. Slimane's black and white photography reflects his artistic vision and style. He achieved remarkable commercial success, tripling sales at Saint Laurent. As the girls end their From Scratch exploration of Hedi's work, love him or hate him, he certainly knows how to keep shareholders happy. Find more about this episode on Instagram via @processthepodcastSubscribe to Process! We're a baby podcast and we need all the love that we can get! See you next Tuesday x Hosted on Acast. See acast.com/privacy for more information.

A limited-edition winter series from Process.A new co-host. A new format.One creative icon at a time.Welcome to Part One of From Scratch: Hedi Slimane. This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences, rise to fame, and the controversies surrounding his work, particularly regarding body image and creative control.The hosts explore his artistic vision, particularly his use of black and white photography, and the commercial success he achieved at Dior and Celine. The conversation also touches on his legal battles and the lasting legacy he is likely to leave in the fashion world.Slimane's work has had a significant cultural impact, influencing celebrity fashion. He faced criticism for promoting unhealthy body standards in fashion. His transition to Celine marked a new chapter in his career, focusing on creative control. Slimane's black and white photography reflects his artistic vision and style. He achieved remarkable commercial success, tripling sales at Saint Laurent.Chapters: 00:00 Introduction to Hedi Slimane02:47 Hedi's Early Life and Influences05:58 Career Beginnings and Rise in Fashion08:56 Revolutionising Menswear at Dior11:53 Cultural Impact and Celebrity Influence14:57 Controversies and Body Image Issues18:02 Transition to Celine and Creative Control21:04 Black and White Photography and Artistic Vision24:08 The Business of Fashion and Commercial Success26:56 Legal Battles and Intellectual Property30:03 Legacy and Future of Hedi SlimaneLearn more at Process the Podcast on instagram Hosted on Acast. See acast.com/privacy for more information.

In this episode of Process, Arielle sits down with Emma Lewisham, the founder behind the skincare brand known for science-led formulations, circular design and that unmistakable violet hue.Emma shares what it really took to build a global beauty brand from scratch. Not just the wins, but the mindset shifts, the sacrifices, and the moments of doubt along the way. From leaving her corporate career to challenging an entire industry, this is a conversation about staying true to your vision, leading with purpose, and redefining what success actually looks like.This one’s for anyone navigating big pivots, building something with longevity, or questioning the sacrifices it takes to get there.In this episode, we explore:Emma’s shift from executive leadership to building a skincare brand rooted in science and sustainabilityWhy true innovation means pushing the industry to evolve, not just following trendsHow sustainability shapes every decision and process within the businessThe emotional labour and resilience involved in building a brand with integrityThe impact of strategic partnerships, like the one with Mecca, in growing a global beauty brandRethinking success to embrace both personal fulfilment and a lasting legacyEmma shares why a 100-year vision guides her, why integrity is non-negotiable, and how leaning into discomfort drives real growth and change.Find the guest hereWebsite: emmalewisham.comInstagram: @emmalewishamTikTok: @emmalewishamFollow ProcessInstagram: @processthepodcastFollow Arielle: @arielle.thomasTikTok: @processthepodcastSubscribe wherever you get your podcasts.Sign up to Process' new newsletter over at cinemathom.com, for a better look behind-the-scenes of this episode (aka Emma Lewisham’s AM routine) and SO much more! You’ll go in the draw to WIN a $540 skincare bundle, courtesy of the Emma Lewisham team. *Giveaway runs Wednesday 23rd July to midnight Tuesday 29th July, 2025.This episode is powered by RemyLet your energy match your ambition.Sign up at remywellness.com.au for 10% off your first order.Thanks for listening! We’d love to hear your favourite moment from this episode. Head over to socials and let us know. See you in a fortnight with a new From Scratch icon x Hosted on Acast. See acast.com/privacy for more information.

Turns out showing up 100 times teaches you a thing or two.In this Petit ep, Arielle reflects on what it’s taken to stick with Process this long: the good, the gritty and the parts no one really talks about. It’s a look behind the scenes of building a podcast and creative practice from scratch.She shares the big lessons that have surfaced along the way: the power of just showing up, what it really takes to back yourself and why creative work often means choosing the uncomfortable option. There’s insight into growing a self-funded show, staying consistent as a creator and making space for a creative life even when it’s messy.There’s also real talk on sponsorships, burnout, loneliness and letting go of the pressure to be perfect. If you're navigating creative burnout, trying to build something slowly or figuring it out as you go, this one's for you.No neat little bow. Just an honest look at the process behind Process.In this episode:What 100 episodes actually teaches youThe tension between discipline and sacrificeNavigating loneliness, perfectionism and creative burnoutThe slow path to sponsorship and sustainabilityLetting go of control, asking for help and going all inArielle shares the lessons and pivots that shaped her, and the mindset shifts that made all the difference.Follow ProcessInstagram: @processthepodcastFollow Arielle: @ariellethomasTikTok: @processthepodcastSubscribe wherever you get your podcasts!Sign up to the Cinema Thom newsletter at cinemathom.comThis episode is powered by RemyLet your energy match your ambition.Sign up at remywellness.com.au for 10% off your first order.Thanks for being part of the ride! See you next Tuesday... we’re back with a new icon for the From Scratch series. x Hosted on Acast. See acast.com/privacy for more information.