Earn Your Happy

There are two main tools that I use to lift myself up and change my mood when I’m feeling overwhelmed. I like to make sure that I have scheduled things to look forward to and that I’m prioritizing time with the community that I really want to invest in long term. Lately for me that looks like getting out onto the water and surfing, and spending time with people who make me feel fulfilled, content, and supported. I share examples of activities that you can do to take your stress levels down and create a sense of community. It’s not always easy, but these are the two things that really help me live a more balanced, present life.    IN THIS EPISODE, WE TALK ABOUT: Finding a sense of peace, purpose, and connection  Doing activities that force you to set goals and focus  Groups that you can join or create to build your community  Giving yourself time to develop friendships    RESOURCES Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

No matter what you're facing, what your uphill battle is, or what you're afraid of, we promise that there are always solutions out there一you just haven't found them yet. Chris and I have been reflecting on all the times that we thought we had hit a dead end, but came up with a bold alternative by changing up our mindset or environment. We can’t guarantee that you’ll like the solution or it’ll be easy, but you’ll unlock power and resilience that you didn’t even know existed  inside of you.    IN THIS EPISODE, WE TALK ABOUT: Choosing to believe that there’s always a way through whatever challenge you’re facing  Accepting that you don't have to like the solution, you just have to like that it'll solve your problem  Examples of how this is showing up in our lives and businesses right now  The reality of what it means to pivot   RESOURCES Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH LORI Follow Lori: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business   CONNECT WITH CHRIS Follow Chris: @chriswharder Visit Chris’ Website: https://chrisharder.me  Listen to The Chris Harder Show 

I’m joined by one of my rockstar Lite Pink investors Kelly Kussman to talk about our exciting collab coming out tomorrow! Kelly is the founder of Cayla Gray, a luxury perfume and candle company, and we worked together to create a scent that captures the feel of drinking an icy glass of Rosé in the sparkling summer sun. When I wear Rosé Summer, I’m immediately transported back to when I was on a yacht on the Amalfi Coast, feeling the breeze in my hair, and smelling the salt in the air.    Kelly and I dive into our collaboration process and talk about how we worked together to create a visceral experience with Rosé Summer. She breaks down the difference between white labeling, private labeling, and starting a product-based business from scratch. She shares her tips for how to build your audience from the ground up and what her vision is for the future of Cayla Gray. To learn more about her company and shop Rosé Summer, check out @caylagrayco and caylagray.com!    IN THIS EPISODE, WE TALK ABOUT: The life event that shifted Kelly’s perspective and drove her to pursue her entrepreneurial dreams Kelly’s first step when it came to experimenting and testing fragrances  Creative ways to expand your network when you’re entering a new industry  Why Kelly decided to go the direct-to-consumer route  Trends in buyer habits and priorities  Kelly’s simple trick for learning how to speak industry jargon  The fragrance notes and inspiration behind Rosé Summer RESOURCES Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit.  Thanks to Gusto for sponsoring the show! To get 3 months free, go to gusto.com/lori.   Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH KELLY Follow Kelly: @kelly_ward_kussman  Follow Cayla Gray:@caylagrayco  Shop Cayla Gray: caylagray.com    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business   GUEST BIO Kelly Kussman is the founder and CEO of Cayla Gray.  After 20 years building a career in corporate retail, she had a life altering incident that led her to change course and start her own dream business.  Cayla Gray was founded in 2020 and is a luxury line of clean fragrances, offering both core and seasonal scents.  Kelly wanted to create healthier fragrance options for women because we deserve better products.

Nothing matters until you make it matter, good or bad. It can be so easy to spiral and focus your energy on things that are frustrating, upsetting, or just generally keeping you down. On the flip side, if you want to prioritize something, you have to be super intentional about that and make sure that you’re giving it the attention that it deserves. I’m trying to become a master of focusing my time and energy where it serves me best, enjoying my downtime, and being present with the people that I love. I’ll always be a work in progress, but the more that I can let things go and hone in on what matters, the more I can live in alignment and reach my goals.    IN THIS EPISODE, WE TALK ABOUT: Tips for staying present when it feels like there’s an endless to-do list  What Chris and I like to do when we’re feeling like our energy is being depleted  The importance of taking your attention away from things that drain you and moving it to something that fills you up  Examples of how to make your relationships matter and strengthen your connections    RESOURCES Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

There are so many people that hold themselves back from their big business idea, side hustle, or career change because they feel like you don't have the necessary business skills. Chris and I are here as living proof that you don’t need an MBA or tons of experience to live your dream. Honing in on your soft skills and emotional intelligence will get you to where you want to be, and we’re pinpointing some of our top underrated skills that have helped us succeed in business.    IN THIS EPISODE, WE TALK ABOUT: How being a savvy consumer can be an advantage as an entrepreneur  Chris’s even-keeled responses to the highs and lows of business  My process for reeling in my immediate reactions in stressful situations  The most effective traits of successful founders and CEOs    RESOURCES Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH LORI Follow Lori: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business   CONNECT WITH CHRIS Follow Chris: @chriswharder Visit Chris’ Website: https://chrisharder.me  Listen to The Chris Harder Show 

I’m joined by AJ Vaden, the CEO and Co-Founder of Brand Builders Group, one of the world’s leading authorities on personal brand strategy. We dive into what it means to have a personal brand and address some of the common misconceptions that people have around the idea. AJ emphasizes the importance of shifting the focus to who you really are, not just relying on your professional title to tell your whole story. She details some fascinating discoveries that her firm made through the first-ever US study on the state of personal branding, and shares the current trends she and her team are seeing in marketing. Plus, she breaks down the four most important questions that you need to get really clear on before launching your personal brand and gives her top tips about where to start that process.    IN THIS EPISODE, WE TALK ABOUT: Creating a monetization plan for your reputation What motherhood has taught AJ about personal branding  Why your comfort will ultimately hold you back from your calling  AJ’s process for being present and consistent with follow-ups  The three questions that Brand Builders Group sought to answer in their national personal branding study  The best way to get started with your personal branding strategy    RESOURCES Schedule your FREE personal brand strategy call with one of the Brand Builders Group experts at freebrandcall.com/loriharder!  Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit.  Thanks a Little Passports for supporting my show. Little Passports is offering new customers 20% off when you go to littlepassports.com/lori. Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH AJ  Follow AJ: @aj_vaden  Learn more about Brand Builders Group: brandbuildersgroup.com  Listen to The Influential Personal Brand Podcast    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business   GUEST BIO AJ Vaden is CEO and Co-Founder of Brand Builders Group, one of the world's leading authorities on personal brand strategy.    She’s also the co-host of the Influential Personal Brand podcast, named one of Forbes' top 10 podcasts to listen to in 2021. Along with her company she’s been featured in Inc, Success Magazine, Fast Company, Entrepreneur, and Good Morning America.  With an entrepreneurial career that spans 15 years, AJ has been part of founding, building, and leading 4 different 7 and 8 figure companies all centered about personal and professional development practices.  Her client roster includes senior executives from Fortune 100 Companies and 9 Figure Entrepreneurs to Hollywood Actors, Award Winning Musicians and Politicians to New York Times Bestselling Authors and world-renowned thought leaders.    She has spoken to hundreds of thousands of people from across the world spanning globally recognized brands such as Bridgestone and DIRECTV to industry leaders including Budget Blinds, Verizon Cellular Sales, and American Pacific Mortgage to nationally recognized organizations like NAWBO and EO on how to become more well known in your space and leverage your reputation to be recognized as your industry’s “go-to” expert.

If you're procrastinating and putting off your big goal because you want it to be perfect, that's just another version of an excuse. That might sound harsh, but it’s something I wish I would’ve heard when I was sitting in a lot of resistance. I’ve realized that it’s better to do whatever it takes to get the job done, and then learn on the other side. If you have to do more research and drag out your launch, it means you probably shouldn't be teaching it because you haven’t lived it yet. I promise that it’s better to condense your timeline, make yourself do it, and get your idea out there ASAP.    IN THIS EPISODE, WE TALK ABOUT: Reflecting on times when I was struggling with my inner perfectionist and hesitant to release my work  How to know when you’re releasing the right content  My challenge to everyone when it comes to getting projects done What you’ll learn in our new Be Online course    RESOURCES Thanks a Little Passports for supporting my show. Little Passports is offering new customers 20% off when you go to littlepassports.com/lori. Check out joinbeonline.com to learn everything you need to go online, grow your business, and scale! Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

Lauren and I are celebrating a huge business milestone and reflecting on the crazy process of redesigning my personal website and the Lite Pink website. We discuss what we learned about ourselves when we were up against tight deadlines and share how we stayed focused when it felt like there were a million things going on at once.    We also chat about a question that a listener sent in about how I phased out previous businesses before launching Lite Pink. After what Chris and I went through in the ‘08/’09 recession, I will always preach having multiple streams of income and getting your bank account to a place that feels good before going all-in on your big dream. I share some creative ways that I’ve been able to do that and also give advice about monetizing your online influence.   IN THIS EPISODE, WE TALK ABOUT: The best way to reset your workday and limit distractions  How I decided to let go of certain income streams My top recommendation to people who want to fully commit to their big idea  How to leverage your online presence to be an affiliate or do ads, specifically for digital products    RESOURCES Sign up for The Spritz newsletter at litepink.com! Text LITE PINK to 310-496-8363 with your questions or topics that you want us to cover in future episodes!   CONNECT WITH LAUREN Follow Lauren: @thelivelylo    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

Chris and I were coaching separate groups recently, and when we came together to talk about how the sessions went, we realized a lot of entrepreneurs are facing four similar challenges. We’ve noticed that many business owners are up against an audience problem, they’re not providing value to their audience, their content is stale, or they’re comparing their chapter one effort to someone else’s chapter nine results. It’s so powerful to hear the truth and bring some self awareness around what’s really holding you back, and we hope that this conversation can shine a light on how you can reach your true potential.  IN THIS EPISODE, WE TALK ABOUT: Growing your audience in accordance with the size of your goals Examples of how we add value to our audience before we ask them for anything in return What we notice about our social media numbers when we put out original, fun content  Our perspective on healthy comparison  The number one move that helps jumpstart your growth   RESOURCES Want to learn the truth about how to get your online business off the ground? Check out our new course at joinbeonline.com!  Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!  CONNECT WITH LORIFollow Lori: @loriharderFollow Lite Pink: @drinklitepinkFollow Earn Your Happy: @earnyourhappyFollow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business CONNECT WITH CHRISFollow Chris: @chriswharderVisit Chris’ Website: https://chrisharder.me  Listen to The Chris Harder Show 

I’m joined by Jenna Kutcher, author of the new book How Are You Really, and host of The Goal Digger Podcast. Jenna’s book is a guided journey through asking yourself how you really are, who you really are, and what kind of life you really want. Jenna and I discuss how to become more aligned with your true purpose, understand who you are as you’re developing, and show up as your whole self in everything that you do.  I’ve always admired how fierce Jenna is with her boundaries and how she protects her peace in such a loving way. We dive into how she copes with people pushing back on her limits and she shares her incredible template that has allowed her to say ‘no’ in a kind, gracious way. We talk about the concept of having a ‘Year of Yes’ and Jenna offers up a unique and inspiring spin on the idea. Tune in to hear our conversation about celebrating your ambitions, enjoying the journey to success, and so much more.  IN THIS EPISODE, WE TALK ABOUT: The amazing abundance that Jenna experienced when she cut her workload (and paycheck) in half  Tools for tapping in and following your intuition How to take advantage of waiting seasons  A sneak peek of a powerful visualization exercise that Jenna includes in her book How Jenna is blending new career opportunities with her passion for raising her family  Jenna’s gift of unapologetically leaving what doesn't serve her and not feeling guilty about it   RESOURCES Get instant access to never-before-heard life lessons from 10 of your favorite leaders and more (valued at $997) for FREE when you preorder her book! All you have to do is go to jennakutcher.com and follow the instructions on her site.  Thanks to Bombas for supporting Earn Your Happy. Go to bombas.com/lori to get 20% off your first purchase.  Thanks to Issuu. Sign up for a premium account and get 50% off issuu.com/podcast and use promo code LORI.  Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!  CONNECT WITH JENNA Visit her website: jennakutcher.com  Follow her on Instagram: @jennakutcher  Connect with her on Facebook: facebook.com/jennakutcher Follow her Pinterest: pinterest.com/jennakutcher Listen to Goal Digger Podcast  CONNECT WITH LORIFollow me: @loriharderFollow Lite Pink: @drinklitepinkFollow Earn Your Happy: @earnyourhappyFollow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business