The Boss Mom Podcast

The holidays are a time to celebrate family, love, connection, and giving. They are also the time we start thinking about what we want in the new year. As we reflect on our lives, our businesses, and what we want to accomplish, how do we do so with hope and motivation? How can we overcome fear and uncertainty and plan for the future with excitement? In this episode, I share how we can get motivated through a 3-step visualization process, and why it's so valuable. 3 Things You'll Learn in This Episode When we visualize where we want to be this time next year, it gives us motivation and inspiration. We're able to turn the things we want to achieve into beacons of hope, rather than things to worry about. Focusing on both the financial state we want and creating an environment that serves us will help us gain clarity on the changes we need to make. When we think of what we want to accomplish in the future, that's when fear, uncertainty, and overwhelm will inevitably creep in. Remember that getting what we want is something we control with the action we take every single day.

Most Boss Moms can relate to feeling like we're doing too much, and that's because while we're giving our all to our businesses, we're not paying enough attention to our own wellbeing. As a result, we're running on empty tanks, and that's completely unsustainable. Prioritizing our businesses may reap amazing financial rewards, but success is about more than making money. If we're feeling depleted constantly, we need to change how we approach rest and relaxation. What can we do to fill our own cups and start each day feeling refreshed, rather than burnt out? How do we start working from a place of rest while still running a booming business? In this episode, founder of Refreshed Moms, Deanna Mason shares how we can rest our way to success. 3 Things You'll Learn in This Episode The importance of taking the right approach to rest: It's not always easy forecasting the cost of making our dreams a reality, and that's why so many of us run out of steam. We have to learn how to rhythm in and out of healthy rest approaches that don't require us to step out of our businesses to feel refreshed. Why relaxation is vital for a thriving business: Learning how to run a successful business is great, but without the energy to implement the strategies, we'll never sustain it. We have to learn how to work from a place of rest, rather than needing to rest from our work. How taking time for self-care impacts every area of our lives: When we make room to pour into ourselves, it's easier to pour into our businesses and families. It all starts with filling our own cups first. Guest Bio- Deanna Mason founded Refreshed Moms in 2018, right after spending 3 years on a business "hiatus." That's because, after running a non-profit and magazine publishing company for 8 years, she had totally burned out. She had spent years running her business her way, striving for her definition of success and doing way too much. She knew that in order for things to be different this time around, she had to do things differently. Deanna is a firm believer that running a business is not just about sales and income. If you allow yourself, you can learn all of the marketing skills needed to get your magic to the people God has called you to. But, you also have to make sure you're taking care of other vital priorities, such as your faith, self-care, emotional wellness, and being present for the people you love. Without this, no matter how much money you make, it won't be sustainable. And there is no way she could do any of this well without her consistent connection with God. Now, as she journeys with God in her work, she allows Him to guide her tasks, projects, and creativity, which helps her eliminate the noise, remove the mental clutter, and focus on the things that matter the most. In doing so, He has faithfully kept her profitable and growing, and she relies completely on Him as He helps her support her community in doing the same thing. To find out more, head to: https://deannamason.com/ https://deannamason.com/prayerroom/ https://podcasts.apple.com/us/podcast/the-refreshed-moms-podcast/id1456188945 http://deannamason.com/refreshedmomsgroup https://www.instagram.com/refreshedmoms/?hl=en

Most new moms have been at the receiving end of sleep 'training' advice at some point. While it's easy to feel guilted into taking advice from others, when it comes to our babies' wellbeing, we have to give ourselves permission to listen to our own intuition. The only thing is, many of us don't know what our options are. Aside from the more traditional sleep techniques, what are our alternatives? What is the psychology behind how our babies sleep and how can we use it to find the best solution for their needs? In this episode, founder of The Postnatal Afterglow Centre, Jessica Miller shares how to stop giving into judgment from other parents and find the best sleep solutions for our little ones. As a parent, you should never feel forced or shamed into walking down a path that doesn't work for you. -Jessica Miller 3 Things You'll Learn in This Episode How to remove the pressure of sleep 'training': Just like digestion, sleep is a physiological skill and we'll never 'teach' our babies to do it. All we can do is give them what they need to sleep, and it will happen. Why it's so important to learn about other parenting methods: Whether we're dealing with potty training or sleep support, none of us should ever feel like we're being pushed down a path that doesn't work for us. Traditional sleep 'training' methods might work for some parents, but not for others, so it's important to find the best solutions for ourselves and our babies. The key to helping your baby fall asleep: For the first year of a baby's life, their primary need is to be in the sensation of their primary giver. Hearing our voices, feeling our touch, and even smelling us all contribute to helping our babies feel safe enough to fall asleep. Guest Bio- Jessica Miller is the founder of The Postnatal Afterglow Centre. Driven to start the venture after her own experience with exhaustion as a new mom, Jessica has learned first hand that much of the advice we're given as parents is not only outdated, but undermines the relationships we have with our children. Today, she is a firm believer that every parent should have the opportunity to choose something that works for them, and uses her platform to provide specialized infant care and support for parents wanting to try connection-based cry, fuss, and sleep solutions. To find out more and to get the myth-busting resource about parenting mentioned in this episode, go to: https://www.facebook.com/groups/themamabearpostnatalwellnesscollective Or email Jessica at jessica@theafterglowcentre.com And to find out more about The Afterglow Dreamers Sleep System, a 6-week self-paced sleep program for parents with children 0-18 months looking for an alternative to forced separation sleep practices, go to: https://jessicaheathermiller.click/afterglow-dreamers-sleep-system-1

As Boss Moms, our lives are complex and unpredictable, and the last thing we need is a business built on live launches. The endless cycle of opt-in content, launch PTSD, and complicated marketing strategies only creates chaos, and it doesn't work for us or our families. If we want our businesses to align with our lives, we have to run simple, evergreen marketing systems. I'm passionate about running simple businesses and I'm excited because my guest, Haley Burkhead shares the same passion. She is a sales psychology specialist and the creator of the Recurring Profit system. She has scaled her earnings to $1 million with one course, and now she's helping other women launch simple, evergreen recurring profit businesses. Since we've shut down The Boss Mom Academy, I'm recommending Haley's course because I love what she's doing. What are the key parts of Haley's system for scaling to $1 million with a single course or membership site? How can we attach real numbers to our business dreams so they feel more attainable? Why does evergreen benefit both us and the people who buy our products? In this episode, Haley Burkhead shares how she helps entrepreneurs build simple, profitable businesses, and the things we need to put in place to make it happen. Things You'll Learn in This Episode Why live launches create stressful, draining businesses: Boss Moms can't run businesses based on live launches. It conflicts with the complexities of our lives and the unpredictability of family schedules. What we need is a simple business supported by an evergreen strategy, which allows us to grow by marketing and honing one product, instead of constantly launching new products. Why evergreen nurtures people the right way: Live launches require people to make a buying decision on our timeline, evergreen allows them to buy on their own time. By nurturing them, we allow them to feel comfortable and build trust so they can buy when they are ready. It sets our students up to get our intended results and reduces the likelihood of buyer's remorse. How to turn our dreams into real, attainable goals: When we come up with a goal of how much money we want to earn from our programs, it can feel really overwhelming and unattainable. However, if we attach real numbers to the dream, we can figure out how many leads we need to generate according to our conversion rate to make the money we want. When we break it down, it feels more attainable and possible. The power of an "Easy Yes" Webinar: An effective webinar is not about selling or scaring them into buying. It's about taking someone who is the perfect person for your program and nurturing them so they make a decision for themselves. A good webinar doesn't try to convince, it leads and empowers. Guest Bio- Haley Burkhead is the creator of Recurring Profit and the host of the Hey Haley Podcast. She specializes in using sales psychology to help entrepreneurs scale to their first 1 million dollars with a course or membership site. After watching others deal with live launch exhaustion and the endless opt-in and content cycle with no real revenue return, she created a different strategy that didn't rely on Facebook ads, a big warm audience, or live launching to attract leads. Her approach now helps thousands of entrepreneurs normalize and achieve big numbers for their business! Recurring Profit is Haley's signature program that's designed to help entrepreneurs create 10k evergreen months with a course or membership. For more on Haley's program and to see her webinar, visit https://boss-mom.com/profit.

Black Friday is upon us, giving us the opportunity to spoil our loved ones (and ourselves!) without breaking the bank. With everything from anti-aging skincare to high-tech gadgets on sale, now is the time to get a headstart on the holidays. With so many products out there, sorting through the options can get overwhelming quickly. How can we be sure we're getting the very best of what's available? As Boss Moms, we're busy as is, so wouldn't it be great to have an expert pointing us in the right direction? In this episode, Founder of Wicked Awesome You, Jill Gilbert shares her top picks from this year's curated Black Friday Gift Guide. 3 Things You'll Learn in This Episode How to shop for gifts that prioritize our health: Tools like thermometers may have been deemed boring in the past, but in 2020 they've become essential. This Black Friday, look for gadgets that keep loved ones safe. Why skincare masks are always a winner: At-home masks are a great way to indulge when we can't get to a spa, and that makes them a great choice for the busy moms in our lives. The great thing is, masks aren't limited to our faces anymore, and with options like foot masks we can make sure our loved ones feel truly pampered from head to toe, all from the comfort of their own homes. The gifts that help our loved ones stay on track with their goals: Going into the new year, we all want to build better habits, and luckily there are gifting options that make that possible. Health-related gifts like high-tech water bottles and brain-sensing headbands that improve our meditation practices are a fun way to help our friends and family achieve their goals for 2021. Guest Bio- Jill Gilbert is the Founder of Wicked Awesome You, a platform dedicated to helping accomplished women in the 40-50 something age range map out the next chapters of their journeys. She is also the host of the Anti-Aging Uncensored Podcast, and author of the Wicked, Ageless, and Doing Epic Sh*t eBook. Jill is also a breakthrough industry conference curator, and over the last decade she's produced Digital Health Summit at CES, Sleep Tech, Baby Tech, and Beauty Tech showcases. To find out more, go to: https://www.linkedin.com/in/jillrgilbert https://www.wickedawesomeyou.com/about-1 And to access the amazing holiday gift guide mentioned in this episode, go to: https://www.wickedawesomeyou.com/giftguide Products mentioned in this episode: Withings Smart Temporal Thermometer- https://www.withings.com/eu/en/thermo Comper Smart Forehead Thermometer- https://www.amazon.com/Comper-600748082711-Smart-Forehead-Thermometer/dp/B06XKR28GY Patchology PoshPeel™ Pedi Cure- https://www.patchology.com/collections/poshpeel-pedicure Peach and Lily Super Reboot Resurfacing Mask- https://www.peachandlily.com/products/super-reboot-resurfacing-mask Summer Fridays Overtime Mask- https://summerfridays.com/products/overtime-mask2 Muse S Brain Sensing Headband- https://choosemuse.com/muse-s/ Hidrate Spark 3 Smart Water Bottle- https://hidratespark.com/products/black-hidrate-spark-3

Getting healthy is about more than losing weight, it's also about gaining energy. When we lead healthy lifestyles, it's easier to wake up energized and excited about running our businesses. Most of us see exercise and eating well as something we need to do, but we never seem to get around to it. We all know we need to drink water, eat our vegetables, and get our bodies moving, but for some reason turning those things into habits is easier said than done. As Boss Moms, we're driven to succeed in other areas of our lives, so what's stopping us from committing to our health? How can we change the way we motivate ourselves to stay on a healthier path for good? In this episode, Owner of Figured Out Fitness LLC, Jennifer Nagel shares that by developing solutions that fit in with our everyday lives, we'll be more likely to commit to our health in the long term. If you want to stay committed, your health and fitness "why" has to be 100% about YOU and no one else. - Jennifer Nagel Things You'll Learn in This Episode How a shift in mindset creates a sustainable health journey: Our health is a long-term asset we need to live our best lives. We have to stop thinking in terms of eating well or exercising for the sake of it. Start looking at it as a way to get the strength and energy we need to do the things we love. Why we need to start small with health: As business owners, we know that small habits accumulate to big results over time. However, when it comes to our health, we tend to take an all-or-nothing approach. If we really want our habits to stick, we have to start with small, manageable, and reasonable actions that can be incorporated into our daily lives. The importance of realizing there's more than one way to be healthy: Not everyone will want to sign up for 6 CrossFit sessions in a row or stick to eating a diet of only Kale, and that's okay. To set ourselves up for sustainable results, we have to commit to small changes that fit in with our lifestyles. How to stop letting guilt hold us back from our fitness: A lot of Boss Moms want to embrace healthier lifestyles to feel connected to their old selves, but that can feel indulgent when we're already juggling kids and careers. We have to remember that committing to our health isn't selfish, it's self-love, and that sets a great example for our children. Guest Bio- Jennifer Nagel is the owner of Figured Out Fitness LLC, and a coach and certified trainer for women over 30 who want simple fitness solutions. Through her signature 1:1 online coaching program, The Body Blueprint, and her free online community, Modern Women Getting Fit, Jennifer is here to shake up what you THINK you know about health and fitness. To find out more and to connect with Jennifer on social media, head to: www.therealjennifernagel.com www.instagram.com/therealjennifernagel www.facebook.com/groups/modernfitwomen And to find out more about The Body Blueprint, Jennifer's unique program that combines guided coaching and goal phasing to transform your body, visit: www.therealjennifernagel.com/bodyblueprint Books mentioned in this episode: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299

Our world is moving away from an emphasis on accumulating possessions as a measure of success, and towards the understanding that time is the true luxury. Having more time gives us the power to pursue the things that matter most, and an excess of stuff robs us of that luxury. Minimalism is one of the most impactful ways to get more out of our time, especially as we head into the holiday season. This is the time people struggle the most with stress as marketing messages pressure us to buy and accumulate more stuff. The stress of excess possessions affects our kids too. By simplifying and paring down, we make their lives better and teach them to value what truly matters. How can we apply minimalist principles to our lives, homes, and gift receiving? How do we set the stage for our kids to see time, not possessions, as the true gift? In this episode, I'm joined by the author of Have Yourself a Minimalist Christmas, Meg Nordmann. We discuss how to navigate the emotional side of decluttering and why intentional minimalism benefits our children and gives us the space and time to focus on what we love. The word to focus on isn't minimalism, it's intentionality. It's about trying to be more intentional about our stuff by simplifying, curating, and editing things down to what truly matters. -Meg Nordmann Things You'll Learn in This Episode How clutter affects our children: An excess of stuff in our places causes stress and higher cortisol levels. Our children also get just as overwhelmed, if not more when their rooms and our homes are cluttered. They aren't built to manage the cortisol levels that come with clutter. The true meaning of minimalism: Minimalism doesn't mean getting rid of things we love. It's all about being more intentional about what we own and buy. By paring down to what's essential and what we truly love, we experience the luxury of having more time to pursue what matters. How minimalism can improve our holiday season experience: The tradition around Christmas has been built around the anticipation of gifts and getting more stuff. Through minimalism and intentionality, we can teach our children to focus more on making memories as a family, rather than what we're going to get. How to talk about minimalism with our friends and family: Don't use the word minimalism or decluttering because it might trip them up, scare, or confuse them. Lead them to understand that having more stuff means overwhelm, stress, and a lack of time. Once they understand this, we can steer them towards experience gifts and consumable gifts instead of things that create clutter. Guest Bio- Meg Nordmann is the author of Have Yourself a Minimalist Christmas, a new book that was published on September 1st this year in print, ebook, and audiobook formats and is intended to be read in the fall months in preparation for Christmas. Meg is also the mother of two messy little girls who were the catalyst for her becoming a minimalist, along with her goal to achieve financial independence in order to retire early. A former newspaper and magazine journalist and editor, Meg is now a full-time mother who writes, blogs, and speaks about minimalism and creating the luxury of time to pursue the things that matter the most to her. She recently launched a podcast on this topic called Journey to Freedom that explores how minimalism and frugality can lead to financial freedom and time freedom. She's excited to share her tips on how to have a simpler, less expensive, and more intentional holiday this season. Visit http://megnordmann.com/book/ to learn more about Meg and her book.

Entrepreneurs are bombarded with the persistent push to be everywhere and do all the things. This often comes from the mindset that creating more and multiplying what we sell will bring us better results This way of thinking only causes unnecessary complexity and confusion. Doing more doesn't increase our chances of success, it actually diminishes our impact. Running a simple, streamlined business is the key to a chaos-free, scalable system that allows us to do what we're passionate about more efficiently. The key is dropping what's not working and amplifying what is through evergreen content, automation, and honing in on the essentials. How do we shift our mindset so we can let go of what's not working? Why is evergreen content the key to simple stress-free scaling? In this episode, digital strategist and business coach, Brittany May shares how she helps women accomplish more in their businesses by doing less and amplifying the right things. Things You'll Learn In This Episode The power of evergreen: Evergreen content and products allow us to leverage something we put our heart, knowledge, skills, and soul into once, and get it to do the work for us over and over again. Leveraging evergreen beats starting from scratch every single time, and it gives us the time to really hone in on what's working. How to determine what we need to eliminate: Our feelings about what's truly working in our businesses might lie to us, but the numbers never lie. By paying attention to our metrics, it quickly becomes clear what's getting results, what needs improvement, and what we need to eliminate to amplify our impact. Why consistency without insight creates frustration: The key to a simple and streamlined business is not consistency for consistency's sake. We're told to be consistent to build a successful and profitable business, but there's a caveat. If we're consistent in the wrong thing, we waste our precious time and effort. What makes the biggest impact is being consistent in the things that actually work and serve our businesses. Guest Bio- Brittany is a digital strategist and business coach for women entrepreneurs focused on helping them create smarter systems to scale simply. After running her first seven-figure business (the wrong way!) and having it take over her life, she is now passionate about helping moms structure their businesses in a way that is not only profitable but in a way that works FOR them and their families! For more information, visit https://www.simplyhappylife.com/ for more information and to sign up for Brittany's Accomplish More Masterclass. You can also follow @simplehappybrittany on Instagram.

The world of entrepreneurship is dominated by masculine energy. For female entrepreneurs, learning about business from the perspective of masculine energy can cause burnout, self-sabotage, and not running our businesses on our own terms. Masculine and feminine energy clash because they are distinctly different. Facing this clash internally often leads to us feeling disconnected and misaligned with our own businesses. It can also make us struggle to find a pricing model that is true to what we care about. How can we run better businesses and lead happier teams by leading with feminine energy? What are some of the key parts of feminine energy we can bring into our businesses? How can we set boundaries from a feminine energy perspective? In this episode, I'm joined by entrepreneur, DEI educator, and CEO of The Digital Market.co, Jocelyn J. Kopac. She shares how to improve our businesses by changing the energy we lead them with, and how that helps us create a more aligned financial model. Things You'll Learn in This Episode How pricing structures affect how we feel about our businesses: If we don't believe in the pricing structure and the financial model we're using to scale our businesses, we may end up sabotaging ourselves and our businesses. Instead of pricing according to everyone else's model, we have to find the model that's in alignment with our values. How to establish a pricing structure that aligns with our energy: Our pricing shouldn't be about charging for our time, it's about charging our worth. No one can ever pay us enough for our time because it's too valuable. Charge according to your values, boundaries, and how much time you can spend on a task. Charging by account, rather than by the hour, also gives us the time and space to nurture our projects without feeling overwhelmed. What stops women entrepreneurs from setting more boundaries: Feminine energy prioritizes helping others, and as a result, many women end up feeling guilty for setting boundaries. Boundaries can also feel harsh if we're viewing them from a masculine energy perspective. It is possible to create boundaries that don't exclude, eliminate, or reject people. How to identify the activities we should be outsourcing: It's easy to slip into the habit of overworking ourselves when our energy is driven towards helping others. To avoid taking on too many tasks, keep a record of every activity done in a day and rank them in terms of enjoyment. After 2 weeks, we'll have a good idea of what we should be delegating to others. Guest Bio- Jocelyn J. Kopac is the CEO and Strategist at The Digital Market.co. A serial entrepreneur, Jocelyn started her first business at the age of 7. Knowing from a young age that running and growing businesses would be a huge part of her future, today she is also a business coach who helps leaders become confident in their growth plans, make sales, and build an audience through unfettered honesty, positivity, and doable strategies. Her ingenuity and positive attitude represent true leadership, but she attributes a lot of her success to the power of abundance, paying it forward, and a great cup of coffee. To learn more about Jocelyn's agency visit https://thedigitalmarket.co/. To sign up for her Business Readiness program visit https://www.jocelynjkopac.com/program/ and follow @jocelynjkopac on Instagram and Facebook.

Virtual assistants are in high demand because they provide an important service to busy entrepreneurs. Working as a virtual assistant is also a gateway to your own entrepreneurial journey. It prepares us for launching our own products and building businesses that fulfill us and give us freedom. Some of the most successful online entrepreneurs started out as virtual assistants and worked their way up to become CEOs in their own right. Offering our services online allows us to uncover what we're good at, what we love, and where we can offer the most value. This allows for us to build something that will make an impact. How do we get into the world of virtual assistance? What kind of services can we offer? In this episode, I'm joined by Abbey Ashley, founder of The Virtual Savvy. She shares how she went from VA to CEO, and how she found success by focusing on one product. The best way for me to make money is to improve on the things I already have, instead of creating new things. -Abbey Ashley 3 Things You'll Learn in This Episode There is a huge market for VAs: As businesses grow, it stops making financial sense for the owner to spend their time on tasks that don't make more money or move the business forward. More and more entrepreneurs are realizing they need help, and the virtual assistant niche is thriving as a result. How to go from generalist VA to niched down entrepreneur: Being a VA is an entry point to offering services online. It gives us the launching pad to figure out the problem we can solve, which becomes the service we offer. Starting out as a generalist allows us to attract clients, build our confidence, and then we'll start seeing what we're good at. Gradually that will lead to the development of a valuable service. How building upon one product/service gives us time freedom: It takes longer to get traction on a new product and marketing avenue than it does to pour our time and effort into perfecting a product that already exists. By pouring fuel on a product and service we already have, we can prioritize better, maximize our time freedom, and build something that has long-term value. Guest Bio- Abbey Ashley is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home business from scratch. Abbey started her own virtual assistant business as a new mom and was able to double the salary from her full-time corporate job, working only 20 hours a week... in just 30 days! She's since gone on to grow a seven-figure business and retire her husband ALL from her at-home business. It's now her passion to help others start their own VA business so they can taste the freedom and flexibility of entrepreneurship as well. To register for Abbey's free training on Becoming a Booked Out Virtual Assistant visit https://boss-mom.com/abbey/.