The Boss Mom Podcast

How to Stop Self-Sabotaging Have you ever felt like you're standing in your own way when it comes to reaching your goals? Maybe you've got big dreams for your business, but something always seems to stop you. That something might just be you. Yep, we're talking about self-sabotage today. In this post, we'll dive deep into how to stop self-sabotaging and start making progress toward the success you want and deserve. So, grab a cup of coffee, get comfy, and let's figure out how to get out of your own way!

When our businesses aren't growing, we're struggling with exactly what we want to say and social media feels hard - the problem lies in our messaging. Our messaging is what gets people to care about what we do, and makes us authentic, intriguing and magnetic. It's the thing that makes someone think, "OMG, this is my person" when they hear what you have to say. If our messaging is in any way wishy-washy, confusing and messy, how do we hone it and make it more specific? How do we start coming up with the things that will make us stand out? In this episode, I'm going to share why messaging is so important and how to dial it in. When your messaging is honed in, you can't keep quiet. You can't not say what needs to be said. -Dana Malstaff 3 Things You'll Learn in This Episode How to tighten up messy, wishy-washy messagingCan sharing on too many different topics actually do more harm than good? Why our messaging makes everything easierInstead of trying to niche down first, should we put more effort towards honing our messaging? Why our opinions are so valuable in our messagingWhat aspects make up the messaging of a business that's authentic and magnetic?

Courses are everywhere - everyone's talking about them, offering them and telling entrepreneurs to create them. I get it, the natural progression of knowledge and growth is making a course about it. But before we even think of creating a course, certain things have to be in place because great content isn't enough, even if it's put together beautifully. So what needs to happen before we create a course? Why is messaging so important? In this episode, I'm talking about how to get a course to work for you at the right stage in your business. No matter how good your course is, if your messaging isn't right all the course has to stand on is what it teaches, and that's not enough. -Dana Malstaff 3 Things You'll Learn in This Episode What gets a course to succeedWhy do some courses struggle even though they have awesome content? Why our messaging has to be dialed inAs awesome as we are at what we do, there are other people in our space. How do we make sure we're putting our beacon out to the right people? Why we shouldn't rush creating a courseHow do we know we're making a course too fast and creating a recipe for sales PTSD?

A lot of the messaging we hear in business today is all about fast growth, overnight success, and things falling into place quickly, and we feel bad because we aren't "successful yet". Building a really great business takes time, and that's a good thing. We have to go through multiple iterations to figure out what works, and be the intern in our business before we can be the CEO. If we forced our businesses to grow up faster we'd miss out on the powerful discoveries, market research, and incremental microshifts we get from slowing down. In this episode, I'll share why slow growth is so much better than overnight success.

Moms are notorious for letting clutter crowd our space. We rarely feel like we have our own dedicated space in our homes, and we're always looking for a tiny nook and cranny to work and run our businesses. Decluttering isn't just about having a cleaner, more organized house, it's about creating the space that supports our mental and emotional health. How does decluttering put us in creative flow and help us get more done? In this episode, founder of Motherhood Simplified and Boss Mom Virtual Retreat speaker, Krista Lockwood returns to talk about the power of decluttering and creating space. Our physical environment can support us in being who we naturally are. -Krista Lockwood 3 Things You'll Learn in This Episode Why declutter benefits our businessesHow does a declutter aid our creativity and put our brains into go-mode? How to create a nook of productivity in your homeDo we have to carve out a huge space for ourselves and our work, or could smaller actually be better? How to eliminate visual, mental and emotional barriersHow do we clear away clutter so cleaning doesn't become a procrastination task or an excuse to avoid more important stuff? Guest Bio Krista Lockwood is the Founder of Motherhood Simplified, where she teaches decluttering for moms who don't want to be full blown minimalists. In 2013, she and her husband moved from Alaska to Florida with only one suitcase each. While she doesn't believe you need to go that extreme, she has been able to master the balance of having enough, but not too much. Krista strongly believes we all have what it takes to create the lives and homes we want, no matter what that looks like. On top of her courses offered on decluttering, Krista is the host of the Motherhood Simplified Podcast. To find out more about Krista, head to: https://www.facebook.com/groups/2010014145929427/ http://motherhoodsimplified.com/ http://motherhoodsimplified.com/podcast/

One of the biggest pieces of marketing advice we're given is to put considerable effort towards writing really good content - that the more well-written an email, sales page or website is, the better it is at connecting with people. The truth is, filling pages with content just to tick a box isn't just exhausting, it can also work against us. What matters more than the content is the message and its ability to tap into people's hearts and souls. In this episode, I'm going to share why writing good content shouldn't be our primary focus, and how this actually makes marketing less stressful. Business and spreading the message that you want to spread shouldn't be exhausting, it should be invigorating, passionate, life-giving, exciting and impactful. -Dana Malstaff 3 Things You'll Learn in This Episode The power of dialing in our messagingHow can we reach and touch more people by making less content? What makes our audience overlook things like typosHow do we know if our messaging is tapping into people's hearts and souls? Why a firehose of content can dilute what we care aboutWhat should our messaging be centered on if we really want it to be impactful?

Going viral is something many business owners desire and even chase on social media, but does it actually help you and your business? Of course, going viral can draw more attention to your business, but it doesn't have to be the primary goal behind every piece of content we create. In this episode, I talk about the content that's best for you to create instead of focusing on going viral. A million of the wrong people are really unhelpful to your business. -Dana Malstaff 3 Things You'll Learn in This Episode Why "going viral" should not be your main focusWhat are the reasons we shouldn't lead our content creation efforts with going viral? The types of content that workWhat should we create for social media if we want it to help our businesses? How to use Truisms to make better contentWhat do truisms mean, and why are they effective in content creation?

If you have daughters, you've had at least one person say that they are going to be difficult in their teenage years. There are so many cultural stereotypes around teenage girls, and I'm tired of people telling me what kind of person my daughter will be. Where does this negativity come from? How do we raise girls who will break this stereotype? In this episode, mother-daughter relationship personal trainer, Dr. Michelle Deering returns, and she reveals how to respond to negative opinions about mother-daughter experiences. Just because you had a bad experience does not mean it's going to be another person's experience. -Dr. Michelle Deering 3 Things You'll Learn in This Episode How to unpack our bad experiencesHow do we overcome our negative experiences instead of projecting them onto others? The best way to respond to negativityWhat should we do when someone projects negative experiences onto us? The importance of speaking with our daughtersHow can we engage our daughters in conversations about the things they are exposed to? Guest Bio Dr. Michelle Deering is a mother-daughter relationship personal trainer who believes every mother and daughter should have a thriving loving relationship. This refreshing approach has made her a sought-after speaker, online educator, and consultant. While Michelle is also a licensed psychologist in NC & NJ and a nationally board-certified sports psychologist, she has served as a Fortune 500 corporate trainer, business school admissions officer, and higher education professional. Nowadays, you'll find her speaking at conferences, training for her next Reebok Spartan Sprint Race, and practicing rudiments on her drum kit — all while coaching, serving clients, and recording her hit podcast, Mother Daughter Connections™. For more information, visit www.CurativeConnections.com.

I've never been a huge fan of doing our own summit because traditional virtual summits are typically a fire hose of content in your face – a massive amount of stuff that becomes overwhelming and ultimately unused. So, we're reinventing what a virtual summit is known for. In this episode, I share a little about how we're doing things differently so that it's valuable to you when building your own products and services. Think about the words you really want to own and be known for. - Dana Malstaff 3 Things You'll Learn in This Episode How to plan your virtual summit differentlyIn what ways can you make your virtual summits truly yours instead of doing things like others? The downsides of sharing too much content at onceWhy is sharing too much content at a time not the best way to give value? Why we do things the way we do themWhat's the best way to give people long-lasting A-ha moments?

When our partners drive us crazy, we naturally get frustrated, and wait for them to fix themselves - which usually doesn't work. At the same time, we give our children the love and understanding to be different and to grow in their own way. What if we could apply this concept of conscious parenting to our relationships? Instead of thinking about how our partners need to change, we can actually create what we want by turning the lights on ourselves. In this episode, Beth Rowles, a certified conscious relationship coach and founder of The Authentic Wife, talks about the simple 3-step framework that has helped hundreds of women fix their marriages and how you can apply the same to your marriage. "Your husband responds to your concerns and not your commands." -Beth Rowles 3 Things You'll Learn in This Episode What to do when therapy doesn't workHow do our attitudes affect our relationships? The 3-step framework of 'fixing' HimShould we focus more on fixing what's wrong with our partners or more on our behaviors? Practicing effective communicationHow do we interpret our feelings so that our partners can understand them clearly? Guest Bio Beth Rowles is a Certified Conscious Relationship Coach and founder of The Authentic Wife. Over the past five years, her books and online courses have helped hundreds of women uncage themselves & their families through their marriage. She speaks about the importance of the third option when it comes to marriage or divorce and how important it is that we end the divorce culture in order to raise healthy children who love & value all of who they are. She lives with her young kids and husband of 12 years, who would rather eat tacos than her cooking. You can find her at www.theauthenticwifeandmom.com