

Music Ally Focus
Music Ally
Analysing vital music business topics in detail, as they emerge: Joe Sparrow breaks down important stories with expert guests in about 25 minutes. It'll keep you on the cutting edge, and it'll take about the same time as making and eating a good sandwich! (We recommend doing both simultaneously for maximum deliciousness.)
🌍 Music Ally provides analysis and context for the global music business: musically.com
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🌍 Music Ally provides analysis and context for the global music business: musically.com
Ⓜ️ Music Ally's industry-leading subscription service: https://musically.com/subscribe
👋 Music Ally’s free weekly newsletter, The Knowledge: https://musically.lnk.to/knowledgepo
Episodes
Mentioned books

Jun 18, 2021 • 16min
Music Ally Focus #21: Sony Music doubles down on podcasts with Somethin' Else acquisition – so does it mean that major labels are creeping slightly away from the music business?
Music business news, analysed in brief by Music Ally's Stuart Dredge and Joe Sparrow.
Spotify has evolved from a pure music-streaming service to an 'audio-first' platform including podcasts and live audio. Perhaps major labels are going down a similar evolutionary path. Sony Music is the latest to beef up its podcasting activities. It has acquired UK-based radio, podcasts and TV producer Somethin' Else for an undisclosed amount, as part of an expansion of its global podcasts division. Joe and Stu delve into what's behind this purchase - and if it means major labels are creeping away from the music business.
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Jun 18, 2021 • 49min
Music Ally Podcast Ep. 20: cutting-edge artist management with the MMF Accelerator Programme
There are now more ways than ever for an artist to connect with audiences, and to make money doing it – exactly the kind of complex task that many artists look to a manager to help them with. So how do forward-thinking managers help artists connect with their audience, strike innovative deals, and make money in new ways? Joe Sparrow talks to three young managers who are all navigating this new landscape to find out what they have learned:
• Sarah, Muise Management – who works with Shygirl, LYZZA, Butch, Lou Hayter & Delilah Holliday.
• "T" Oyelola, Black Grape Global - who works with YolandDa Brown, Genevieve Dawson, Annastasia Baker.
• Ben Price - Harbourside Music Management - works with Viktoria Modesta , Lachi and Lucy May Walker.
Sarah, T and Ben are all members of Music Managers Forum's Accelerator Programme - an initiative they set up in 2019 with support from YouTube Music, Arts Council England and Creative Scotland, helping upcoming managers to become sustainable businesses.
We’ve been speaking about the “third pillar” of income for artists for a while now: a substantial stream of income that sits alongside the traditional duo of live performance and recorded income, and is composed of a unique mix of income streams for every artist. For instance: an artist could make money from Twitch streams, a “super-fanclub” on Patreon, a closely-aligned and long-term brand partnership, or a podcast.
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Jun 10, 2021 • 15min
Music Ally Focus #20 – Roblox is sued over uploaded music in $200m copyright infringement lawsuit
Music business news, analysed in brief by Music Ally's Stuart Dredge and Joe Sparrow. Roblox is a buzzy platform with a huge user base making games, spaces and virtual experiences. As part of that process they can upload custom audio, which could be music - and now the US National Music Publishers Association is suing Roblox for $200m in damages for “Roblox’s unabashed exploitation of music without proper licences”. Joe and Stu discuss what this means for User Generated Content platforms like Roblox others in a similar situation – like Twitch.
...And here's Aneta Florczyk rolling 6 frying pans into a cylinder with her bare hands: https://www.youtube.com/watch?v=mME2J1E_P20
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Jun 4, 2021 • 16min
Music Ally Focus #19: YouTube announces it has paid out more than $4bn to the music industry in the last 12 months – is it as simple as "more money into the system is better?"
Music business news, analysed in brief by Music Ally's Stuart Dredge and Joe Sparrow. This week, YouTube announced that it has paid out more than $4bn to the music industry in the last 12 months, according to its head of music Lyor Cohen. Joe 'n' Stu ask what this means for streaming services, artists, and labels: is it as simple as "more money in is better?" And what might other streaming platforms like Spotify do in response?
Oh, and here's the link to Budimir Šobat’s world record of the longest time for the breath being held voluntarily.
52 Gaj Ka Daman – a regional song that became a billion-stream YouTube mega-hit.
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May 31, 2021 • 26min
Music Ally Focus #18: NFTs + music - getting beyond the hype; what music can learn from sports; membership + tip economy for artists
Music business news, analysed in brief by Music Ally's Stuart Dredge and Joe Sparrow. Joe 'n' Stu talk about understanding what NFTs *really* mean for the music industry and how they should be part of long-term thinking; what the music industry can learn from sports marketing; and how artists are making more money from memberships on livestreaming platforms than they are from touring. It's a recap of a few of the most impactful things they learned from Music Ally's Sandbox Summit Global conference, which happened in late May 2021.
Here are the links mentioned in the show:
The world's fastest motorised toilet: guinnessworldrecords.com/world-records/fastest-toilet
What can the music industry learn from sports and other sectors? musically.com/2021/05/26/what-can-the-music-industry-learn-from-sports-and-other-sectors
NFTs and music: ‘Proof of fandom, status, utility and engagement’ musically.com/2021/05/27/nfts-and-music-proof-of-fandom-status-utility-and-engagement
How can memberships and tips economies work for musicians?: musically.com/2021/05/28/how-can-memberships-and-tips-economies-work-for-musicians
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May 20, 2021 • 14min
Music Ally Focus #17: distributor Believe prepares for possible IPO – does this change the power balance in the industry?
Music business news, analysed in brief by Music Ally's Stuart Dredge and Joe Sparrow. Distributor Believe said that it is "contemplating" raising around €500m (around $608.5m) from its mooted IPO... the prospectus isn't yet public, but Believe has published some of the figures that will be key to its appeal to investors: In 2020, Believe generated €728m (886m) from 'digital music sales' and in the first quarter of 2021, the company made another €124m, up by 26% year-on-year. Joe and Stu analyse who might (alternatively) buy Believe outright, what this IPO might mean for artists, and if it changes the power balance between distributors and labels.
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May 12, 2021 • 16min
Music Ally Focus #16: Roblox has 43.3m daily active users – what opportunities does the booming "YouTube of games" platform have for music, artists and the music industry?
Music business news, analysed in brief by Music Ally's Stuart Dredge and Joe Sparrow. Games firm Roblox is firmly on the music industry map now, and Roblox published its Q1 results, revealing that it generated $387m of revenues in the first three months of this year, up 140% compared to Q1 2020. It also has 43.3m daily active users, and music is increasingly a part of the Roblox experience - so Joe and Stu analyse what this might mean for the music biz, and how artists could use it to make cool new experiences for fans.
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May 3, 2021 • 19min
Music Ally Focus #15: Twitch "Rockonomics" report – how Twitch's economy works for musicians, artists, performers and rightsholders.
Music business news, analysed in brief by Music Ally's Stuart Dredge and Joe Sparrow. Will Page, the former chief economist at Spotify and PRS for Music, has published a new study of 'Twitch's Rockonomics' which contains data unearthed by Page – particularly the case studies of artists Laura Shigihara, Aeseaes, Sereda, Matt Heafy, mxmtoon and RAC – will be useful for any musician mulling whether to use Twitch.
Joe and Stu talk about its insight into how Twitch's economy works and if it could be valuable for musicians, artists, performers and rightsholders.
PLUS: Page talked to Music Ally about his findings, explaining that it was an attempt to help Twitch "understand the economics of their own business model", as well as to give artists and the wider music industry an insight into the platform. You can read the interview here: https://musically.com/2021/04/29/twitch-rockonomics-will-page-mxmtoon-rac/
And read his study here: https://www.twitchrockonomics.com
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Apr 29, 2021 • 13min
Music Ally Focus #14: Paid podcast subscriptions by Apple and Spotify – and how artists can use them for new, creative income streams
Music business news, analysed in brief by Music Ally's Stuart Dredge and Joe Sparrow. Apple has just announced its new show-level podcast subscriptions. Spotify also plans to announce its own similar offering, having invested heavily in podcasting in the last few years. So what does it mean for musicians and songwriters? Could show-level podcast subscriptions mean musician podcasters start creating their own paywalls with exclusive content – possibly including paywalled music too? Should artists create non-music audio that listeners will play for? Could you even release music as "a podcast" and make more money? Stu 'n' Joe dig in...
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Apr 27, 2021 • 27min
Music Ally Podcast Ep. 19: Music & AI – with Richie Hawtin and Endel CEO Oleg Stavitsky
We were thrilled to talk to techno legend Richie Hawtin and Endel CEO Oleg Stavitsky – two people at the cutting edge of where Music and AI intersects. Hawtin, the pioneering musician, DJ and technologist partnered with Endel, the Berlin-based platform that creates adaptive, real-time personalised sounds and music using AI on a brand new project, "Deeper Focus", which automatically creates music based on Hawtin's work.
We chatted to Richie and Oleg about their new project, and their thoughts on how music, musicians, and AI can work together - and what it means for the music industry, and for musicians afraid that AI will replace them.
Music Ally readers can get an exclusive free month of Endel: https://code.endel.io/?code=musically
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The Endel X Plastikman "Deeper Focus" collaboration: https://deeper.endel.io
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