Sales Leadership Podcast

Chris shows us how sales leaders can face tough changes, adapt, and win. Learn how your sales team can find success by adapting to each prospect’s situations daily, and quickly find ways to show value. Chris shows us how identifying new opportunities for personal growth is more important than ever, and when you are at peace with yourself you are better able to adapt successfully.

Todd Caponi, Founder of Sales Melon, teaches us how to get your product’s imperfections considered and taken care of early in the sales process and reduce buyer defense mechanisms. Transparency outperforms perfection when you are talking to a customer because it removes some of the friction inherent in the sales process. Customers can just confirm the flaw, rather than putting time and energy into finding them when you are transparent right from the start. Help your customers do their homework. Help them reduce the anxiety that they feel as they work to ensure they are making the right decision.

One of the biggest mistakes sales leaders make during their 1:1’s with their sales reps is having conversations but not making commitments. On this episode of the Sales Leadership Podcast, learn from Armand how to build a culture of commitment for your team, and then teach your reps to get commitments with their customers.

Laura joins the Sales Leadership Podcast and talks with Rob about culture. She defines culture as a consistent observable pattern of behavior. Culture drives every company, no matter what the business builds and sells. Laura says that culture is made up of the small things the people at your company do every day, not the big things you do once a year or something you did years ago. Culture can be a leader’s best friend or their greatest challenge. Learn from Laura how the best corporate cultures are intentionally maintained, and not just a happy (or unhappy) accident.

Scott defines the role of a sales leader as helping salespeople reach their desired level of success, whatever that is. Scott is well-known as a sales leader who can show you how to evolve your team to changing conditions, and that those teams who move first will have great advantages over slower-moving competitors. Learn how important it is to be a doer, and to be one of those who take quick action and win the most.

Mike Bosworth, author and founder of Solution Selling, talks about the concerns buyers go through in the sales process, and how you can manage those concerns. Buyer phases go from emotional to logical to emotional again, and navigating through these phases can be challenging for unprepared salespeople. Learn how you can build a better relationship with your customers and help them reach their own visions of success.

Morgan Ingram, Director of Sales Execution and Evolution, JB Sales Training joins us on Episode 105. Are you an action-oriented leader, or just a big talker? Morgan shows us how to be an action leader, not merely a thought leader. While planning is important, doing is what helps you create confidence, and figure things out. The best and most-effective sales leaders can demonstrate the key skills and activities that lead to success. Now is the time for your sales team to evolve, and you can start by following Morgan’s proven path to sales success.

The sales world has changed, and many sales leaders are wondering how to rewrite their sales playbook. Julie Hansen, Founder of Performance Sales and Training, shows us how video has become not just a critical platform for sales success, but a critical skill as well. Julie is an expert at using modern sales tools and processes like video to sell, and can help your team learn, apply, and internalize winning skills to deliver a persuasive, compelling presentation or demonstration that wins business when it counts…and it always counts.

As sales leaders, our job is to sell our way through this current Covid19 crisis. Members of our sales teams have to believe they can win, and to do this they have to know that their leaders believe. We must push our confidence into our teams and lift them up. Learn from Heather that doing builds confidence, and you as a leader can create a culture of doing and lean into challenges. Taking action builds confidence, and confidence is what is needed to sell through this difficult time.

Sam Dunning, Sales & Marketing Director and Co-owner of Web Choice joins Rob on the podcast to talk about how great managers create clear, well-lit pathways to success. They don’t just give them a quota and then let the stack-rank report light the way. The best managers don’t leverage pressure and gamification, they create individualized plans for each member of the team and then help them execute. The plan is very personal…and not an “average” plan for the entire team.