

Bourbon Pursuit
Bourbon Pursuit
The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.
Episodes
Mentioned books

Oct 21, 2022 • 57min
TWiB: Old Forester Names New Master Taster, New Riff Debuts Two New Malted Whiskeys, Blue Run Releases “Micro Batch” Flight Series
It's This Week in Bourbon for October 21st 2022. Old Forester announced that Melissa Rift has been named Master Taster. New Riff debuts two new malted whiskeys. Blue Run announces a biannual series of “micro batch” whiskeys.Show Notes:
Fred Minnick To Host Blind Bourbon Live In Washington D.C. For The Uso On November 10
Wolverine and Old Rip Van Winkle Distillery unveils the Wolverine 1000 Mile x Old Rip Van Winkle Cap-Toe Batch III boot
Old Forester announces Melissa Rift has been named Brand Ambassador/Master Taster
Arcane Distilling introduces its second flagship whiskey, Arcane Imperial
New Riff debuts the Maltster T50 Crystal Malt Kentucky Straight Bourbon Whiskey and Aroostook Malted Rye Whiskey
Michter's 20 Year Kentucky Straight Bourbon
The Garrison Brothers Cowboy Bourbon 2022 release
Alberta Premium announces the Alberta Premium Cask Strength Rye
Blue Run Flight Series is a six-whiskey micro batch collection
Chicken Cock Whiskey has released Chicken Cock Chanticleer
Ross & Squibb releases Remus Gatsby Reserve
Old Dominick launches Straight Tennessee Whiskey
Wyoming Whiskey announces 1872 9-year-old straight bourbon whiskey
Dr Pepper Bourbon Flavored Fansville Reserve
Arby's and BrainBrew announce Arby’s Smoked Bourbon
@fredminnick @theuso @wolverine @oldforester @newriff @michterswhiskey @garrisonbros @albertadistillers @bluerunspirits @chickencockwhiskey @olddominick @wyomingwhiskey @drpepper @arbys @brainbrewwhiskey
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Oct 20, 2022 • 1h 3min
380 - Have Stickers Gone Too Far and What Makes A Good Acquisition Target? on Bourbon Community Roundtable #73
It's another month and another Bourbon Community Roundtable and we've got a great list of topics in #73. The first is stickers. I know, it seems like we talk about them all the time but now it's gotten serious. A Louisville bourbon club and liquor store chain was sued by Bob Baffert for almost $70k over a sticker, and yes, they paid up. So now, have we gone too far with stickers? Every year it seems like there are a few acquisitions that happen. Recently, we've seen Heaven Hill acquire Samson & Surrey, Pritzker buy Bardstown Bourbon, and last year MGP purchased LuxCo. These were all strategically different plays. So what do we think makes a good acquisition target in today's market? Following on that last question, those were all very high dollar buys. Is this a trend that we will see continue or is there a chance that smaller brands on the upswing could be gobbled up?Show Notes:
Above the Char with Fred Minnick (@fredminnick) talks about storing bottles.
Bob Baffert sued a Louisville liquor retailer for almost $70k over a sticker. Have we gone too far with stickers?
What do we think makes a good acquisition target in today's market?
Is there a chance that smaller brands on the upswing could be gobbled up?
@breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn
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Oct 18, 2022 • 5min
Whiskey Quickie: Old Fitzgerald Bottled-in-Bond 17 Year (Spring 2022) Review
On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey. This 17 year old bourbon is 100 proof and $185 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 14, 2022 • 41min
TWiB: Liquor Store Sued $50k Over Bob Baffert Sticker, The Only Bourbon Boat Tour Is Expanding, Britain’s First Bourbon Called Never Say Die
It's This Week in Bourbon for October 14th 2022. Evergreen Liquors gets sued $50k over a Bob Baffert sticker. The nation's only bourbon boat tour is expanding. Britain’s first bourbon caller Never Say Die makes its debut.Show Notes:
Liquor Store Gets Sued $50k Over Bob Baffert Sticker
Brown Forman purchases the Diplomático Rum brand
The nations only bourbon boat tour is expanding
Black Button Distilling has broken ground on a new US$5 million distillery
Cystic Fibrosis Foundation Bourbon Raffle
Jack Daniel Distillery introduces the latest expressions in its Distillery Series
Brown-Forman has unveiled a Jack Daniel’s American Single Malt Whiskey
Company Distilling re-releases its Cask Strength Bourbon
Sierra Nevada releases Colonel E.H. Taylor Bourbon Barrel-Aged Bigfoot
Basil Hayden Red Wine Cask Finish
Britain’s first bourbon called Never Say Die makes its debut
@coxs_evergreen_liquors @brownforman @diplomaticorum @blackbuttondistilling @houseofbourbonky @jackdaniels @company_distilling @sierranevada @basilhayden
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Oct 13, 2022 • 59min
379 - Bourbon and Social Media: Keeping Compliant with Nichole Shustack of McDermott Will & Emery
We all have our favorite people and brands we follow on social media. I hope it's Bourbon Pursuit, but there are a lot of people that get categorized as influencers on every platform like Instagram and TikTok but every brand also needs to be on social media. Since alcohol is a heavily regulated product, there are ton of rules in place to keep the industry compliant. And for the most part, many are breaking these rules on a daily basis and could potentially face legal action from government bodies like the FTC. To help get us all more educated on the subject, we're joined by Nichole Shustack who's the Counsel at McDermott Will & Emery law firm. I ask Nichole a bunch of questions about the things I see on social media everyday when it comes to influencers getting free bottles, disclosing brand connections, bourbon charity raffles, and the legal implications that follow.Show Notes:
Above the Char with Fred Minnick (@fredminnick) talks about wine for the american whiskey drinker
How did you get into the legal space with alcohol?
Do you scroll through TikTok and say "that's not compliant!"?
Are there government regulations involved with social media and alcohol promotion?
How are brands breaking the rules of social media promotion without knowing?
If a bottle was sent to an influencer, can an influencer or brand get fined from the FTC without disclosing it?
Who is going to come after influencers if they don't disclose their relationships or free bottles?
What is the maturity level or different social media platforms?
Does a whiskey influencer need to be cautious about having children, pets, or Santa Claus in their posts?
Is it legal for influencers or companies to give away alcohol as a part of a promotion to gain followers?
What are the legal implications for people that hold bourbon charity raffles?
@mcdermott_law
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Oct 11, 2022 • 5min
Whiskey Quickie: Old Potrero Straight Rye Whiskey Review
On this Whiskey Quickie by Bourbon Pursuit, we review Old Potrero Straight Rye Whiskey. This 6 year old whiskey is 97 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 7, 2022 • 39min
TWiB: All Six Van Winkle Expressions Get Larger Relase, Widow Jane Distillery Announces The Vaults 2022, Knob Creek Officially Announces 18 Year Old
It's This Week in Bourbon for October 7th 2022. Widow Jane Distillery announces The Vaults 2022. Knob Creek officially announces Knob Creek 18 Year Old. Buffalo Trace Distillery is announcing the upcoming annual release of all six Van Winkle whiskey expressionsShow Notes:
Casey Jones Distillery creates a square still to accompany a $1.9M expansion
Berlin Packaging acquires Discoglass
The Cincinnati Association for the Blind and Visually Impaired (CABVI) is partnering with Northside Distilling Co. to release Braille Bourbon Whiskey
Widow Jane Distillery announces The Vaults 2022
Knob Creek officially announces Knob Creek 18 Year Old
Buffalo Trace Distillery announces the upcoming annual release of all six Van Winkle whiskey expressions
@caseyjonesdistillery @berlinpackaging @northsidedistillingco @widow_jane @knobcreek @buffalotrace @buffalotracedistillery @jvanwinkle7
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Oct 6, 2022 • 52min
378 - Is Added Text On Labels Distracting? Do I Use Unconventional Grains? How To Plan Distribution? Free Consulting Advice from Pursuit
We're not in the business of consulting to brands or distilleries, but a few months ago we asked you to submit your questions about brand building to give our honest feedback and advice. In this episode we take questions from entrepreneurs that are looking to start their own brand and what types of spirits to offer based on their location and our thoughts on unconventional grains like oats, buckwheat, and rice. We also analyze labels. How important is it see stuff like "rare", "super premium", "hand crafted", or "non chill filtered" on the label? Lastly, as a brand begins to scale or potentially halts growth when is it the right time to add a new state for distribution? If you want to ask us a question about brand consultation, nothing related to the distillation process because we're not chemical engineers, shoot us a message to info@bourbonpursuit.com and we may read your question next time we record a show like this.Show Notes:
Above the Char with Fred Minnick (@fredminnick) asks about falisfying information about bourbon history
From Alen: As a craft distillery, would you recommend to start with a product that is popular on local level or to focus on already established type of spirit?
From Alen: I'm also very dedicated to the bottle and label design. I'm planning to have my custom bottle and label that I designed by myself. Is that right way?
What is your thought on additional text on a label such as "non-chill filtered", "rare", "hand crafted" and is it distracting?
From Nick: What’s your opinion on the potential of whiskies made from unconventional grains such as oat, sorghum, buckwheat, etc?
How does a new brand analyze when it's time to add a new state in which to sell?
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Oct 4, 2022 • 5min
Whiskey Quickie: Rare Hare 1953 Bourbon Review
On this Whiskey Quickie by Bourbon Pursuit, we review Rare Hare 1953 Bourbon finished in an XXO Cognac cask. This 17 year old bourbon is 111 proof and $589 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 30, 2022 • 52min
TWiB: Bourbon Barrels and Taxes Reach New High in KY, Barrell Releasing Their 2022 Gray Label Bourbon, Wild Turkey Announces Master's Keep Unforgotten
It's This Week in Bourbon for September 30th 2022. The number of bourbon barrels in Kentucky reached a record and so have the taxes. Barrell Craft Spirits is releasing their 2022 Gray Label Bourbon. Wild Turkey Master's Keep Unforgotten, the newest release in the annual limited-edition series.Show Notes:
CarbonBetter announced the certification of the world’s first carbon-negative bourbon distilled by Fierce Whiskers Distillery
Diageo is not renewing its membership with the Distilled Spirits Council of the United States
Evan Williams Bourbon Experience will introduce Square 6 High-Rye Rye Whiskey
Sotheby’s in London, bidding opened on The Macallan The Reach 81 Years Old single malt
The number of Bourbon barrels in Kentucky reached a new record and so have the taxes
Chattanooga Whiskey announced the next release of their Bottled in Bond Series: Fall 2018 Vintage
FEW Spirits introduces today FEW Rye Whiskey Bottled-In-Bond
Uncle Nearest to release first ever rye whiskey
High West Releases A Midwinter Night’s Dram Act 10 and Encore
Barrell Craft Spirits is releasing their 2022 Gray Label Bourbon
Wild Turkey Master's Keep Unforgotten, the newest release in the annual limited-edition series
@carbonbetter @fiercewhiskers @diageo @evanwilliamsbourbon @sothebys @themacallan @chattwhiskey @fewspirits @unclenearest @drinkhighwest @barrellbourbon @wildturkey
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