Bourbon Pursuit

Subscribe to Behind The Pursuit: From Bourbon to BrandStemming from the episode of the Bourbon Pursuit podcast with John Foster of Ragged Branch, today's episode comes from a few listeners of the show, Todd and David, as Kenny discusses the process of choosing distributors specifically for Pursuit Spirits. We touch on topics such as the three-tier distribution system, the role of distributors in the industry, and the challenges of market launches and incentives. We also share experiences with different distributors and the importance of building relationships in the industry. Kenny discusses the challenges of managing skew sprawl and UPCs in the bourbon industry. He explains how Pursuit Spirits aims to strike a balance between batch uniqueness and consumer familiarity. He also shares advice for those starting in the industry, emphasizing the importance of education and consulting. He explores different distribution models and the goals brands may have, whether it's long-term brand building or rapid expansion... but where is Pursuit in all of this?We hit on: Choosing the right distributor being crucial for a brand's success in the spirits industry. The three-tier distribution system presenting both challenges and opportunities for brands. Market launches, market support, and building relationships with distributors and retailers. Different distributors strengths and capabilities, and the importance of finding the right one for each market. Brand consideration of their goals and a distribution model that aligns with their long-term plans, whether it's slow brand building or rapid expansion. Pursuit Spirits' own business model. and much more.Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The past few weeks there have been lots of speculation about non distilling producers, or known as NDPs, being able to survive. The market has shifted and there are images of sourced brands that have prices slashed on shelves along with others having their facilities up for sale. This makes us wonder what is in store for the remainder of the year. We talk about what makes NDPs special and how every big distillery was also a NDP at one point as well. There's also a message coming directly from Barrell Bourbon about their current listings. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about hot sauce and bourbon. What will happen to NDPs in 2024? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Chattanooga Whiskey White Port Cask Finished. This 5 year old whiskey is 95 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 29th 2024. A new service is launching dubbed the Kentucky Bourbon Retreat, Hard Truth Distilling Co. announced the introduction of Farmer’s Reserve, and Woodford Reserve drops a $15,000 bottle for the 150th Kentucky Derby.Show Notes: A new service is launching dubbed the Kentucky Bourbon Retreat Indiana has new liquor laws West Virginia's legislature has approved a bill that would allow individuals to distill Better Business Bureau warns of scam bourbon retail sites and social media accounts 50 Cent has filed a $6 million embezzlement case against Beam Suntory A vintage Perone beer can has sold for an astounding $62,830 Hard Truth Distilling Co. Farmer’s Reserve 15 STARS First West Bourbon Woodford Reserve 150th Kentucky Derby @50cent @barrelglobal @hardtruthspirits @woodfordreserve Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Understanding how the bourbon geek thinks has been something that has dumbfounded us for years. We talk about it all the time on roundtables and other episodes where we try to guess why consumers purchase in certain ways. And for the longest time, you all have asked why don't we get someone on the show that can talk about the psychology of a bourbon drinker. Well, ask and you shall receive. In this very special episode, Jim White, the Founder and President of Reality Check consulting who has a background in bourbon advertising and psychology joins the show to talk about how people think and how brands can develop a story. This episode will dive into the psychology of scarcity, pricing, limited editions, repeat purchases, and so much more. During different segments you're going to come away realizing a reason why you chase and hunt bottles as well. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about enforcement of bottled in bond. Can you give a background about Reality Check Consulting? What research methods do you use to get consumer feedback? What things in our psychology trigger us to look at certain brands? How does a brand like Weller go from zero to hero in such a short time? Why should brands create limited edition offerings from a psychology perspective? Is there another type of consumer that just isn't worried about status? How does a brand focused on volume market differently? Why would someone purchase the same bottle over and over again? Do other categories have fans that want their own hobby to fail? Is brand loyalty dead? How do you attract a customer to look beyond what's safe? Does FOMO play a big role? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Broken Barrel Honey Smoke Reserva American Whiskey. This 6 year old whiskey is 110 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 22nd 2024. MGP is getting ready to battle two cities in court, more partnerships in golf are coming from Elijah Craig and Blade & Bow, and Rabbit Hole released the newest member of its Distillery Series, Heretofore.Show Notes: MGP is getting ready to battle two cities in court Thieves got away with bourbon that was inside a parked truck Bespoken Spirits new headquarters in Lexington, Kentucky Flying Ace announced an educational scholarship program with Folds of Honor Barmen 1873 Bourbon is rolling out its first-ever celebrity partnership with Lainey Wilson Blade and Bow Kentucky partners with golf champion Wyndham Clark Elijah Craig welcomes the 2024 PGA Championship Jack & Ginger Ale Knob Creek collaborates on a limited release with LL Cool J Penelope Rio is set to arrive on shelves in March Maker’s Mark has now launched the London edition of its Wood Finishing City Series Rabbit Hole Distillery released the newest member of its Distillery Series “Heretofore“ @bespokenspirits @flyingacespirits @foldsofhonor @barmen1873 @bladeandbowwhiskey @elijahcraig @jackdaniels_us @knobcreek @peneoplebourbon @makersmark @rabbithole @raekwon @llcoolj Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Before there were Instagram and TikTok influencers, YouTubers, and even podcasters, there were writers. I'm not talking about bloggers. But esteemed authors and journalists who dug into a story and took it to magazines and other trade publications. The times have changed, our attention spans have gotten much shorter, and now running a story is much different. To help gives more insight into whiskey journalism we've invited Maggie Kimberl back on the show. She's the Content Editor of American Whiskey Magazine and writes some of the most intriguing stories in bourbon today. We all evaluate how access to distilleries have gotten harder through PR firms and how there may be a dilution of valuable content and talent because the barrier to entry is much lower through social media. It's not all doom and gloom though. We are now in a time when there is more to talk about than ever in bourbon. There is going to be no shortage of new stories with the boom of so many new distilleries and entrants into the market. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the lobbying groups for whiskey and bourbon. How small was the community in whiskey journalism? Has the access to the distillers and the people changed over the years? How many more events are there now? At what point in time did you start seeing a shift happen from deep articles vs click bait? If writing isn't a means to have a successful career did judging whiskey awards feel like a next step? What are the types of stories in magazines that people really latch on to and engage? Do stories on bourbon tourism do well? Do you see a problem with short-form content and those content creators? Do big brands even need bourbon media any longer? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Widow Jane Paradigm Rye. This non-age stated rye is 93 proof and $50 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 15th 2024. A brewer in Ohio is suing the federal government saying he should be able to distil as a hobby, Chattanooga is releasing DISCOVER EXPERIMENTAL BATCH 037: ANCIENT WHEAT!, and Limestone Branch Distillery has announced the second release in its Yellowstone Special Finishes Collection: Yellowstone Rum Cask FinishShow Notes: Should the government be able to stop you from making whiskey? Buzzard’s Roost Ambuzzador Rebel 100 6-Year Bourbon Chattanooga is releasing Discover Experimental Batch 037: Ancient Wheat Yellowstone Rum Cask Finish @buzzardsroostwhiskey @chattwhiskey @rebelbourbon @yellowstonebourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices