Bourbon Pursuit

Chris Trevino, the YouTube sensation known as Liquor Hound, talks about the intricacies of reviewing whiskey ranging from the type of glass to even the water used to dilute it.Show Notes: How did you get started with whiskey Talk about what you do. How many videos do you have and how many whiskies have you reviewed? Lets talk about your process of tasting because a simple tasting with you on your youtube videos takes a solid 10 to 15 minutes - Liquor Hound Back on episode 30 we talked with Rowbert and Tom from Aroma Academy Sensory training. i want you to talk about your aroma training and how do you pull out all these scents? When you review bourbons, do you get tired of always saying, it smells like caramel and vanilla. Talk about the glasses you use to taste. After you take a sip you almost roll your tongue. are you trying to get more tastes out of it? You also will add water at times. Talk about the water you use and the amount of drops you put into a whiskey You talk about wood and oak, but explain to our listeners what is a tannin? What i’ve noticed is that you aren’t rating the whiskey. why not? Since you have a good palette, do you do your own barrel picks for stores? Do you prefer scotch or bourbon or just any whiskey? Any reviews coming up we can look forward to View all his videos at Liquor Hound Learn more about your ad choices. Visit megaphone.fm/adchoices

Bourbon Community Roundtable #2 - we discuss bourbon regrets, thoughts on bottle signings, what brand markets best, and weller special reserve.Show Notes: Watch it on Bourbon Pursuit's YouTube Page Joined by Blake from Bourbonr.com, Jordan from BreakingBourbon.com, and Brian from Sipp'n Corn. What's your biggest bourbon regret? Getting bottles signed. your thoughts? What distillery or brand does the best job marketing their products? Why do people really give a shit or go crazy for regular weller special reserve? Learn more about your ad choices. Visit megaphone.fm/adchoices

Fred Minnick, acclaimed bourbon author who also happens to have the Amazon #1 Best Selling book in the Whiskey Category Bourbon: The Rise, Fall, and Rebirth of an American Whiskey, shares his history before bourbon, dive into chapters of bourbon history, and get his opinion on barrel finishes if it’s still a bourbon and age statement removalsShow Notes: Acclaimed bourbon author and media pundit on all things bourbon who is always dressed to the 9s and who also happens to have the Amazon #1 Best Selling book in the Whiskey Category Bourbon: The Rise, Fall, and Rebirth of an American Whiskey Now lets talk about life before bourbon. What were you doing before then? What was the turning point that got you into bourbon or just whiskey in general? Let’s talk about your latest book Bourbon: The Rise, Fall, and Rebirth of an American Whiskey and I want to read everyone the first line from it so they have an idea what they are in for. “Bourbon is more American than Apple Pie, existed before baseball, and has built more roads, schools, and government infrastructure than any other non-petroleum domestic product” and you finish off the thought with “Bourbon is good for America. And it’s time we understand the historic intricacies that make it so unique” Talk about the inspiration behind writing this piece. I want to learn a bit about some of the individual chapters without giving too much away. So i’ll give you the title for a few of them and give the listeners an idea of what they can expect when they read What did you learn through the process of writing? Last week there was a pretty interesting discussion happening online and everyone has to weigh their own opinion. It was an argument that a bourbon finished in a different barrel can no longer be considered a bourbon and should have it’s own category defining itself. What’s your thoughts on finished bourbon in regards to the technicality of their category? You can find all of Fred’s books including Bourbon Curious, Whiskey Women and more on Amazon and links on his website fredminnick.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Herbruck, Master Brewer and Distiller of Tom’s Foolery, and his wife Lianne, Rack House Manager, share their beginnings when Tom ran a still at the age of 15 and turning his hobby into a business that is producing the first bonded bourbon outside of Kentucky in over 50 years.Show Notes: Shout out to Ryan Lintz and Edwin Vargas. Both of these guys came to me and said “you’ve got to hear this story”. So thanks to these listener requests, we are making this happen. Talk about how the distillery began. What mistakes did you make early on that you’ve perfected How many different still do you have and do you do different spirits on each? Any wheated bourbon? Any interesting barrel finishes? Update on the new gift shop/distillery? Brian Harkless from twitter asks: i’ve seen two different colors of wax for BiB. he has white. i have a cool copper color. any differences? Follow Tom’s Foolery on twitter (@nobodysfool2), Facebook, and Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Bill Thomas (@MashBill_Thomas), Owner of Jack Rose (@JackRoseinDC), tells his history of turning a passion for whiskey and 20 years of dusty hunting into the single largest collection of epic bourbon that is available for sale at Jack Rose Dining Saloon in Washington D.C.Show Notes: Talk about your history and your love affair with bourbon? Explain to the listeners, what is Jack Rose? How many bottles do you have in inventory? Is it safe to assume that every bourbon bar in the nation aspires to be Jack Rose? How do you source all of your older vintage whiskey? Do you think most of your patrons prefer older or newer stuff? How do you keep your personal vs business bunker separate? If you were to share a drink with one person, past or present or fiction, who would it be? What's the best find you've ever had? Talk about choosing barrels that have leaks You have a crazy amount of Willetts. So talk about how you got connected with Drew You can see the passion is there for you. Do you ever get burnt out always having to chase? Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim Hagan and Ethan Pardieu, Kentucky Bourbon Boys Distillery Tours, give insights into their customized tours and how they learned about bourbon themselves.Show Notes: Tell us about yourselves and how you got into bourbon? How did this idea come about? How much of you had to study or learn to be able to give a tour? Talk about your tours for a little bit and what you offer? How customizable are the tours? Are the tour is open for individuals are just parties of six or more? Is it for people only staying in the Louisville area? What are the most popular request of distilleries to visit? How many people are on a tour on average? What's the cost per person on average? How many tours are you doing on average? If people want to know more about your tours and what you offer and how to book where would they do it? Learn more about your ad choices. Visit megaphone.fm/adchoices

Show Notes: Recorded on YouTube LIVE! We will pose questions to the audience to see what YOU think. If you have questions, ask them on the right hand side and we will tackle as many as we can. Ask anything you want! Social Media and Bourbon. How to target the right consumer. The most random trades of all time. Who would have thought we would see people trade bourbon for Pokemon cards BTAC. Because why not? A bit of talk about the new Parkers Best 2016 release so far? The origins of bourbonr.com and not being “Bour-boner” Learn more about your ad choices. Visit megaphone.fm/adchoices

Chad Butters, Co-Founder and CEO of Eight Oaks Craft Distillery, and Vince Roth, Managing Partner of Final Furlong Racing Stables, talks about a new partnership to invest in a horse and get bottles of bourbon in returnShow Notes: Tell us a little about yourselves Talk about the offering to invest in a horse and get bourbon in exchange Talk about the horses Talk about the distillery and what makes it unique How much longer until the bourbon will be ready? Follow @GoFinalFurlong and @eightoaksdist on twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Trey Zoeller, Founder and Master Blender of Jefferson’s Bourbon, shares his story with some new information about a new Presidential special release.Show Notes: Your family history is going to play a large part in this, talk about how you got into bourbon. Quickly talk about your dad for a bit How did you start the Jefferson’s Brand For our listeners out there just now getting into bourbon, give us your pitch of Jeffersons. Give some history on why it’s called Jefferson’s Bourbon and not Zoeller’s reserve You’ve been a non-distilling producer since 1997 up until last year. Talk about the current operations The Jefferson’s Presidential line hasn’t been seen on the shelves around the country in a few years. Any chance of those higher aged bourbons making a return? We also haven’t seen any of the Jefferson’s Rye You’ve been doing quite a bit of experimenting lately. The Jefferson’s Wood Experiment, Chef Collaboration, the Groth Cask finish, the Oceans. are there any other’s I’m missing? Anything on the horizon? There is actually a pretty great story behind the Oceans and I think the listeners would get a kick out of it. So talk about that Ocean’s Cask strength is making its way out there. We’ve seen many start going that route and offering barrel strength expressions Follow along with Jefferson’s Journey What’s the life of Trey like outside of bourbon? Learn more about your ad choices. Visit megaphone.fm/adchoices

Susan Reigler, Executive Bourbon Steward, joins the show again to talk about Bourbon Women, an organization founded to join like-minded individuals around the nation.Show Notes: Let's talk about the Bourbon Women Association (also open to men). Give us the pitch. How many members across the country? How did it start? How does one join? What is a benefit of joining? How much are dues and how is it distributed? How do you start a chapter/branch? Do you all have regular meet ups? If you only get 180 bottles out of the barrel and you have over 1000 members, do other members across the country as you to ship them bottles? Is there a secret handshake? Talk more about the Sip-posium. What's the long term goal of this organization? Updates on the bourbon tasting notebook Follow on Twitter @BourbonWomen Learn more about your ad choices. Visit megaphone.fm/adchoices