Private Practice Elevation with Daniel Fava

In this episode, I'm getting a bit vulnerable and talking about something extremely near and dear to my heart: my family. In particular, I'm going to share what the world-rocking, life-changing transition of raising our boy, Samuel, has taught me about entrepreneurship. So join me as I share some of my biggest lessons from fatherhood and how my boy has made me a better entrepreneur. You may also get to hear a little bit from Samuel ;)

In this episode of the Private Practice Elevation podcast, we're going to break down exactly what to expect at each stage of a website design project. If you're interested in having a therapy website created for your private practice, this episode will help you understand all that goes on before, during and after your website project. So we're going to break down our entire process to let you view behind the curtain of a typical website project here at Private Practice Elevation. You'll know exactly what to expect for jumping into any future therapy website project.

I've never been more excited about a podcast episode before! That's because I got to interview my favorite person of all time: my wife, Liz! If you've followed my journey for some time then you already know that I do what I do because of my wife and that first website we built for her therapy practice back in 2012. She was just getting started in private practice, heading out on her own and we knew nothing about marketing, ideal clients or how to get found in search engines. But we knew she needed a website and so I built her one in my free time. Fast forward to 2020 and Liz finds herself in her own office space with a full practice and a waiting list of clients. But it wasn't always that way, of course. In this week's episode of the Private Practice Elevation podcast, we dig into the nitty-gritty of my wife's 8-year private practice journey from zero clients to a successful practice. Not only is she good-looking, but she's got a ton wisdom to share from being in the trenches, going from a stressful, low-paying agency with a 2-hour commute to launching and growing her private practice in Atlanta. She knows what it's like when the clients aren't calling and she knows what has worked to get her to where she is today and she's sharing her biggest lessons with you. I'm extremely proud of her (obviously) but I know that this episode is going to give you the freedom to grow your practice in a way that's authentic to YOU. In This Episode, You'll Learn: A bit of our crazy love story and how we met in Thailand The one thing you absolutely need in order to successfully market your private practice Why just having a therapy website isn't enough to build your caseload and what you can do about it How to find out what works for YOU in your private practice marketing so that you can avoid overwhelm and enjoy marketing your practice How to recognize the seasons of your therapy practice and manage anxiety in slow seasons Why tracking your progress is important and what analytics you can measure to keep you motivated and achieve your goals That you have permission to do what you love in your practice and it you can be successful!

In this episode of the Private Practice Elevation podcast, you're going to learn all you need to know about using G Suite in a private practice. When building a therapy practice, it's important to have the right tools to help you create systems and be organized within your business. This helps keep you focused and not inventing the wheel every time you get a new client, need to send a form or perform other repetitive tasks in your business. The trouble is that practice organization software can be expensive, especially if your private practice is in the early stages of existence. G Suite (Googles suite of tools) can be an excellent way to get started with systems in your business. They offer a huge range of applications and tools you can use to make your therapy life much easier. Most people think that using Google services for their private practice will not be HIPAA compliant, but as our special guest explains, that's not the case. Gordon Brewer, Jr., MEd, LMFT is a  licensed marital and family therapist and an AAMFT Approved Supervisor. Gordon is the person behind The Practice of Therapy Podcast and Blog.  At The Practice of Therapy, Gordon provides information and resources for clinicians starting, growing or scaling private practices. Gordon has personally built his own private practice while relying heavily on G Suite in order to get it all done. He knows the ins and outs of G Suite tools and, as you'll hear in the interview, he loves to teach everything he knows. So if you're looking for the technical tools you need to run your practice, without breaking the bank, listen in to my conversation with Gordon. In This Episode, You'll Learn: How to set up an office management system within Google Suite to run your practice on about 5 bucks a month Using Gmail while still having an email address at your website's domain What you need in order to make Google Suite and Gmail HIPAA compliant so that you can use it in your therapy practice

In this episode, I share with you 10 things that I've learned from building over 50 therapist websites over the last three years. There's actually a lot more that goes into a successful private practice website.  And if you're not careful, you could end up wasting a lot of money and not seeing the results that you hoped for when the project is over. I'm no expert, but with so many projects under my belt, I've surely learned a lot from my own mistakes and from working with many clients. So listen up and learn what you can do to make sure your therapy website project is a complete success.

In this week's episode of the Private Practice Elevation podcast, you'll learn the truth about niching down your therapy practice and exactly how to go about it. "Niching down" tends to be a buzz word we hear a lot in Facebook groups, marketing articles and Instagram. But the truth is, there may be times where "niching down" may actually not be a good idea for your therapy practice. To help us unpack the niching myth and understand how we should go about the niche question, we have our special guest, John Clarke, LPC.

In this episode of the Private Practice Elevation podcast, I'm going to share with you the 5 most common reasons why your website doesn't rank for your keywords. Many therapists believe if they just have a few pages on their website with a few keywords on those pages that you should show up in search results. Unfortunately, SEO just isn't that simple. There are many factors that impact how well or how poorly your private practice website ranks. So give a listen or read on if you're wondering why your website isn't getting you any traffic from Google.

Your website is the most important marketing asset you have to reach new clients for your private practice and grow your business. A great-looking website can also give your practice a professional edge, helping you to stand out as an expert in your field, fully qualified to lead your clients through the transformation they seek. So in this episode, I share my thoughts about some of the reasons why you'd either want to build a website yourself or hire a professional. Listen in now!

I'm a BIG Christmas nerd and I just love this time of year. One thing I always do this time of year is try to slow down and reflect on the year gone by and what I hope to achieve in the future. So in that spirit, this here is the last episode of the Private Practice Elevation Podcast of 2019. In it, I reflect on the last year and what I've learned about creating and marketing websites for therapists, share behind-the-scenes on how things have changed and how Private Practice Elevation was born, and we'll also talk about the future and where we're heading! So grab some egg nog, hot cider, or your favorite glass of wine, cozy up by the fire and let's jump in. 

If you've ever felt like using social media to get new clients in your therapy practice was a pipe dream, this week's podcast episode will give you new hope. In it, you'll learn a simple four-step process that you can use to begin getting results from social media marketing for your private practice. To help you get some traction with your social media and get started with a plan, we've got a social media pro, Jennifer Sneeden from Thriving Therapy Practice. Jennifer is an author, speaker, therapist, business owner, mentor and visionary with one goal: helping entrepreneurs around the globe build thriving businesses and make a bigger impact on the world.  Listen in now!