Private Practice Elevation with Daniel Fava

In this episode of The Private Practice Elevation Podcast, you're going to learn how to write copy for your website that speaks directly to your ideal client.   I'm sure you know that the copy on your website has the power to connect with your ideal client.   And when a potential client feels connected, and that you understand their challenges on a deep level, they're more likely to take that next step and actually become a client of yours.   But most therapists struggle with what words they should actually use that will resonate with those potential clients.   What are the words you can use to connect with them?   How do you create an entire website that speaks to them?   And if you don't know those words, how can you find out what they are?   Our guest, Laura Long LMFT/S, is going to teach you her 3 C's of copywriting for your private practice website: Clear, Compelling, and Conversational.   As a business coach, Laura has been teaching therapists how to create copy for therapist websites for years.   If you've been wondering or struggling with the words you need to use on your own private practice website, this episode will give you exercises, tips, and simple actions you can take to write copy that truly resonates with your ideal client.  In This Episode, You'll Learn: Laura's 3 C's of copywriting How to avoid watering down your copy so that it speaks directly to your ideal clients The difference between your ideal client and a niche Exercises to help you get into the mind of your ideal clients' fears, hopes and expectations How to write copy for your ideal client even if you haven't worked with them or are changing niches Four places you can go to do market research and uncover the exact words your ideal clients are using so you can write copy that connects with them Mindset shifts to help you get unstuck and kill writer's block Download Laura's Service Page Funnel In this PDF you'll learn the structure and details to write a killer service page that leads your ideal client to take the next step. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.   And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: Your Badass Therapy Practice Answer The Public Reddit   About Laura Long   Laura Long, LMFT/S, is a business coach and the lead badass at YourBadAssTherapyPractice.com, where she helps ambitious, driven, Type-A therapists push through their fears and unleash their inner badass.    Laura offers free practice-building tools (and hilariously obscene emails) through her mailing list, and her flagship e-course has successfully graduated over 400 therapists. She also runs small mastermind groups as well as a private online community reserved for her students.   Laura is best known for her off-the-cuff coaching style that includes colorful language, a witty sense of humor, and an uncanny ability to keep it real. Her unique approach to marketing and customer service challenges the status quo and helps therapists to become better business owners. She shows therapists how to grow and scale their practices without losing their minds - because building your private practice should be fun!   You can read Laura's blog at www.YourBadAssTherapyPractice.com and follow her antics at www.Facebook.com/YourBadAssTherapyPractice.   

Gordon Brewer, a licensed marriage and family therapist and owner of Kingsport Counseling Associates, shares his journey from solo practice to successful group practice. He discusses the financial shifts involved, especially post-COVID, and stresses the importance of aligning business growth with personal values. Gordon also emphasizes the need for a strong online presence and flexible branding while navigating the changing mental health landscape. Tune in for valuable insights on scaling your practice effectively!

In this episode of the Private Practice Elevation Podcast, we're going to be talking all about making the transition from a solo practice to group practice.   It's a typical business model in private practice: you start out on your own, fill your schedule, then decide to hire more clinicians to start taking on more clients.   However, it's a big shift to go from running a business with one employee (yourself) to growing and managing a team.   And hiring a team can be an extremely challenging part of making that leap to group practice.   Many therapists struggle to find great clinicians that are a good fit for their group practice.   But when you hire the right people - people who are committed to seeing your private practice succeed - it can make a huge difference in how well and how fast you grow your business.   Today we're talking with Amanda Landry from My Private Practice Collective and she's laying out the mistakes therapists make when transitioning from solo to group practice.   She also shares a ton of helpful tips and strategies for marketing your group practice and hiring great therapists to join your team. In This Episode, You'll Learn: Why you should be thinking about your group practice even if you're just starting out as a solo practitioner The mistakes people make in their solo private practice that can be a challenge when transitioning to a group practice model Tips for attracting and hiring clinicians as you build your group practice Ideas for what you can offer your team, beyond compensation, so that you can be competitive and build a place that therapists love to work at Business tasks that you should no longer be doing as you make the shift to group practice owner  How to know when the time is right to hire another therapist How to market your group practice so that you can confidently attract more clients Website and SEO tips for group therapy practices Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.   And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: https://caringtherapistsofbroward.com/ Free resources from My Private Practice Collective     About Amanda Landry   Amanda Landry is a Licensed Mental Health Counselor, Certified Addictions Professional, National Certified Counselor, and private practice consultant.  She's the owner of a group practice, Caring Therapists with several locations in Florida.  Caring Therapists specializes in working with children through adults.  They treat individuals, couples, and families.     Amanda is the author of Guided Journal for Women with Anxiety on sale on Amazon and wherever books are sold.     Amanda is trained in Cognitive Behavioral Therapy, Emotionally Focused Couples Counseling, Trauma-Focused CBT and Eye Movement Desensitization and Reprocessing.  Amanda specializes in treating anxiety and depression in teens and adults through a holistic and evidence-based practice.       Amanda is the founder of My Private Practice Collective, an online community for therapists in private practice.  She is a private practice consultant who helps solo and group practices build smart practices.    

In this episode of The Private Practice Elevation Podcast, you're going to learn the 4 roles you need to play when marketing a therapy practice.   If you're like many therapists or private practice owners, marketing can be somewhat of a four-letter word.   You're not too sure how to talk about yourself or your services without making it all about you.   You want to reach more of your ideal clients, but struggle to find the right words on your website, social media, or other marketing collateral.   The truth is, we tend to complicate marketing and get all mixed up with the emotion of running a business and trying to get more clients.   To help us simplify things and create more confidence in marketing a private practice, we're chatting with my friend, Jane Carter.   Jane has a beautiful way of teaching through storytelling and helping us think of how we do marketing and business in new ways.   Listen up where she breaks down how you can think about marketing in new ways to help you break through your roadblocks and move toward your goals. In This Episode, You'll Learn: The four roles you play as a marketer: storyteller, farmer, miner, and rancher What do these roles mean and how do they apply to marketing a therapy practice How to reframe what it is you're doing when your marketing so that you create more momentum, confidence, and results in your private practice Marketing tips to help you grow in each of these roles so that you can create more success in your therapy business Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.   And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode:  The Moth Podcast Jane Carter's Website 5 Smart Ways to Make More Money in Your Business Now   About Jane Carter Jane Carter is a counselor and business coach who is committed to helping therapists and other solopreneurs have more money, fun, and freedom in their businesses. She lives in the mountains of Asheville, NC, where she's an outdoorswoman, food-and-wine lover, and coffee-shop connoisseur. Jane can be reached at janecartercoaching.com, where she offers a free consultation.

In this episode of the Private Practice Elevation Podcast, you're going to hear a first-hand account of what it's like to do online marketing for a business over the span of 8 years.   The ups and downs. The good, the bad, and the ugly!   When it comes to marketing your private practice or new business online, it can often be so overwhelming to know where to start and what to focus on.   You could put a bunch of time and energy into one thing and still wonder where your ideal client is and why are they not showing up.   But over time, as you flex your marketing muscles and begin to see what's working and what isn't, your focus gets more refined and growth begins to occur.   I think one of the most helpful ways to learn about marketing a business online is to hear from people who have gone before you.   When you listen to someone explain their stories of what worked, what didn't, and the mistakes and successes they had, you can take those lessons and apply them to your own private practice.   That's exactly what we're doing with my conversation with Maelisa McCaffrey from QA Prep.   She's been marketing her business, QA Prep, online since 2014, so you'll be sure she's got a lot of marketing stories to tell.   Give a listen as she lays it all out there and shares tons of tips you can apply to your own marketing efforts. In This Episode, You'll Learn: Online marketing tips from Maelisa, who has been running a successful business online since 2014 The ups and downs of online marketing The most important things you can do at the very beginning of launching your business online that can pay huge returns in the future Tips for building an email list and reaching your ideal clients The importance of blogging and how it can impact your business for years to come Tips for writing blog posts consistently to improve your SEO and get more traffic More about my own story with blogging and reaching my audience online Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.   And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: QA Prep  Free Crash Course   About Maelisa McCaffrey Dr. Maelisa McCaffrey is a licensed psychologist, nail design enthusiast, and multi-passionate entrepreneur. With her business QA Prep, she empowers therapists through trainings and consultation on clinical documentation. Maelisa focuses on the "why" behind the usual recommendations and encourages clinicians to think outside the box, while also keeping their ethics intact. As someone with ADHD who's had to figure out what works through trial and error, Maelisa aims to make sure her trainings are practical, while also allowing for plenty of laughter and fun.

In this episode of The Private Practice Podcast, you're going to learn how making clinical supervision a part of your private practice can help you uplevel your business and career growth.   The trouble is, with the current associations available to therapists and confusing state licensing protocols, it can be hard for supervision-seekers to find a supervisor with whom they resonate.   After all, new graduates are looking to start their careers off on a solid foundation, and a great supervisor can truly impact the trajectory of their careers as mental health professionals.   But someone is solving the problem by connecting supervision-seekers with supervisors across the United States…   Enter Dr. Amy F Parks.   Dr. Parks is a licensed therapist with more than 35 years of experience in the mental health field. She is an LPC and a Nationally Accredited ClinicalSupervisor.   She's also the creator of The Clinical Supervision Directory.   The Clinical Supervision Directory (CSD) is the first directory of its kind in the mental health profession. Previously, mental health professionals like LMFTs, LCPs, and LCSWs relied on inadequate, often piecemeal, information when searching for a clinical supervisor to begin practicing therapy   The CSD changes the old ways of searching for supervision completely by providing a one-stop-shop for supervision-seekers to research and find the supervisors that are best for them. In This Episode, You'll Learn: The story behind The Clinical Supervision Directory and why Dr. Amy created it The biggest challenges new therapists face when trying to find the right clinical supervisor How clinical supervision can be the next step for your career development Ways to get your name out there so you can find supervisees and grow your clinical supervision How joining The Clinical Supervision Directory can help improve your SEO and social proof, helping you be seen as an expert in your field Email Dr. Amy for A Discount Code If you'd like to list yourself as a supervisor on The Clinical Supervision Directory, email hello@the-csd.com for a special discount code available for The Private Practice Elevation Podcast listeners. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.   And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode:  The Clinical Supervision Directory About Dr. Amy F Parks Dr. Parks is a licensed therapist with more than 35 years of experience in the mental health field. She is an LPC and a Nationally Accredited Clinical  Supervisor.   Areas of Interest: Children, Teens & Families Owner/Clinical Director @ The Wise Family, Counseling, Assessment &Education in Northern Virginia www.thewisefamily.com Licensed Professional Counselor, Virginia PhD, Educational Psychology, specialty Developmental Neuroscience Adjunct Professor, TCSPP  Clinical Supervisor, HCA Health Systems  Chief Executive Office, CSD Launched July 1, 2021 (conceived Nov 2020)Planned partnership with ACA's 55,000 members and 460 CACREPUniversities nation-wide hello@the-csd.com  

In this episode of The Private Practice Elevation podcast, we're going to talk about what you need to do before you go from a solo private practice to a group practice.   Many private practice owners build their solo practice one step at a time.    Perhaps they start out with little to no business experience and slowly get the pieces in place in order to get clients, make the business profitable and grow.   And then, they decide the next stage of growing their business will be to build a group practice by adding more therapists into the mix. So they start hiring and figuring out this new phase and all the challenges that go along with it.   The trouble is that there are many key steps that are missed way back in the solo practice phase that can make building a profitable and sustainable group practice even more difficult.   This means that many therapists end up just doing the best they can instead of setting their private practice up in such a way that they can scale in the future.   And when you add more clinicians into the practice, things get more complicated, and those steps missed at the solo practice stage can turn into big headaches and liabilities.   You can end up with a "full" private practice with 5 employees and only making $20k a year (a common occurrence!).    To help you avoid these missteps and start creating a sustainable practice that sets you up for future success, we're talking to Miranda Palmer. In This Episode, You'll Learn: The foundational principles you need in place to create a profitable, sustainable group private practice that works for you, the team, and clients How many private practice owners end up with group practices that are not profitable and don't allow them to make the income they want or take the time off they need How to create a livable wage for your solo private practice and the numbers you need to know Why you need to disconnect from your fee so that you can pay yourself what you need in order to have the life you want Understanding your limits and how to give yourself permission to work in a way that makes sense for your life How to decide whether a group practice model is even right for you so that you don't go down the wrong path or get burnt out   Links mentioned in this episode: ZynnyMe Free Training: How To Have A Group Practice that Pays You and Your Employees Well   About Miranda Palmer   Miranda Palmer, LMFT loves helping therapists bridge the gap between what it takes to be a great therapist who gets great clinical outcomes and what it takes to run a successful therapy practice. She has helped thousands of therapists from around the world make the mindset shifts that allow a more effortless application of marketing strategies that grow a private practice that is not just financially sustainable, but that gets great clinical outcomes.  Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.   And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast you're going to learn the three most common internal inclinations that all high-achievers possess.   Have you ever wondered how some of the top business leaders are able to do what they do, build what they build, and create such growth in their businesses?   Or maybe you've seen the growth of other private practices in your area and thought "hmm, what are they doing that's helping them grow?"   Now, this isn't about comparison, which can lead you down a counter-productive path.   But it's about recognizing that there are certain traits or internal inclinations that many successful people have that help them achieve business growth.   To help us understand these three internal inclinations and apply them to your therapy practice, we're chatting with Joe Sanok, author of Thursday is the New Friday.   In his book, Joe examines how the four-day workweek boosts creativity and productivity.   But the only way to achieve those things is to first examine what's going on internally so that our inner game can help improve our outer game.   If you're looking to grow your therapy practice, reach more of your ideal clients, or launch a new business or stream of income, this episode will help you understand your internal inclinations and how you can lean into them to reach your goals. In This Episode, You'll Learn: How your internal wiring can impact your business growth and why it's so important to start improving your internal world before you work on your business The three internal inclinations that all high-achievers possess and how they help them perform at the highest level How to extract lessons from your failures and apply them to grow your private practice in the future Why stepping away from your business challenges can actually help you solve them The benefits of thinking like an outsider and inviting outsiders into your business Tips for overcoming ruts or creative blocks in our businesses and lives How to create boundaries and block time so that you can focus on your most important work and hit your private practice goals faster How taking imperfect action can be the fastest way to grow your business Get Started on Your Website Project If you're ready to elevate your online presence, reach more of your ideal clients, and grow your private practice, you can schedule a free 15-minute Clarity Call.    During this call, we'll uncover the issues holding you back and start putting together a plan to help you reach your goals. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.   And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: Joesanok.com Thursday is the New Friday (affiliate link) Free access to the Internal Inclinations Assessment (usually $49): use code TITNF to get it free    About Joe Sanok   Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. Joe has been featured on Forbes, GOOD Magazine, and The Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 700 plus podcasts he has done over the last six years.

In this special episode of The Private Practice Elevation Podcast, I'm going to crack open the book on a subject I don't talk a lot about… myself!   Over the years, I know I've shared bits and pieces of my story and how I started Create My Therapist Website and Private Practice Elevation.    Especially how I helped my wife get her private practice online and get her ideal clients to her website.   But I thought it would be fun to let you into all the little bits of it all and put all the pieces together from start to finish.   I know for myself I find so much inspiration in other business owners' stories.   There's so much we can learn from others' mistakes, highs and lows, and the lessons that they've learned from being in the trenches of building a business.   When I started Create My Therapist Website as a blog back in 2016, I had no idea that nearly 6 years later I'd have a podcast and build a website design agency for therapists.   Initially, I thought there would be more focus on online courses and webinars to help private practice owners DIY their websites.   While I still do those things, I've learned that I enjoy working with fewer people to create a big impact in their business through the services we offer.   But I never would have learned that if I hadn't started where I was.   And a big part of who I am and what my business looks like comes from my introverted personality.    I'm continuing to learn how to build a business that fuels my energy and plays to my strengths.   Because when I'm at my best, our clients benefit!   So in this episode, I'll talk a lot about what it means to me to be an introvert and how I used that strength in starting my business.    Whether you've been a listener for a while or you're new to this community, I hope that by listening we'll get to know each other better and that you'll learn some valuable lessons you can apply to build your own business. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.   And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast, we're going to talk about your website content and specifically, what content and pages need to be on your website in order for it to be successful.   Most therapists would agree that they need a website to market their private practice online and help them gain clients.   The problem is that most private practice websites lack the proper pages and content to make a big impact on the business.   And it's this lack of content that is one of the biggest things I see holding back most therapists who want to get organic traffic and clients using their therapy website.   I see it often when I perform website audits or coaching calls… the website just doesn't have enough content to resonate with the ideal client and allow Google to pick up the website and rank it high in search results.   So, let's talk about your website content and make sure you have what you need in order to hit your goals for online marketing. In This Episode, You'll Learn: How to define what makes your website "successful" and how knowing this can help you make important decisions with your online marketing The content and pages that I recommend as a bare minimum for a therapy website in order for it to be effective A basic sitemap for a therapy website for those who are just getting started How to expand your sitemap over time in order to improve your search engine optimization and get more organic traffic in the future Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.   And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!