Rethink Real Estate

In this episode of the Rethink Real Estate Podcast, Ben Brady interviews Aaron Hodson, Founder and CEO of SellWell Inc., a coaching company that specializes in elevating high-performance salespeople through impactful business strategies and skill-forming techniques. With over 20 years of experience in the Real Estate industry, Aaron has made a name for himself as a high-performance sales and business strategist, keynote speaker, and coach. During the episode, Ben and Aaron discuss the state of the real estate industry and how agents can stay ahead of the competition. Aaron shares his insights on the importance of personalization in real estate and how it can help agents stand out against those who rely solely on client-facing automation and cheap lead generation tactics. With a focus on his "clients for life" philosophy, Aaron swaps low-value scripts for proactive techniques, offering a unique approach that sets him apart from other coaches in the industry. Aaron's extensive experience in real estate has seen him close over 5,000 transactions and gain a 50% market share as a salesperson. He also owned one of the top brokerages in the country, closing in excess of $1.6 billion in home sales yearly. This success led him to become CEO of one of the fastest-growing real estate companies worldwide, where they opened 600+ offices in 10 counties in just 5 years under his guidance. With his real-life perspective and passion for sharing his knowledge with clients, Aaron's coaching can help real estate and mortgage professionals build their businesses and take them to the next level.   Aaron Hodson's website: https://www.aaronhodson.com/ SellWell Inc.'s website: https://www.sellwell.com/ Don't forget to Like, Follow, & Subscribe!   We post new episodes of Rethink Real Estate every Monday & Friday at 5AM PT and special bonus episodes on select Wednesdays at the same time. https://www.harcourtsauctions.com

In this special bonus episode of Rethink Real Estate, host Ben Brady talks about the the pricing aspect of real estate. He quickly discusses stories of the pricing conversations in listing presentations and how agents these days we work with are ditching the pricing conversation all together and winning business because of it. Too often in the past, real estate agents would sit in listing presentations and either try to buy the listing with their opinion on price or they would lose the listing to an agent that gave a fictitious promise of a higher price than you. We have changed this conversation and our agents have been able to look like the clear expert in all listing presentations because they are standing out by promising a process to get the best price instead of the price itself. If you have a listing presentation coming up that you would like help with feel free to visit our website below and reach out anytime.  https://www.harcourtsauctions.com Don't forget to like, follow, and subscribe for more real estate content!  New episodes of Rethink Real Estate Podcast every Monday and Friday at 5AM PT and special bonus episodes on select Wednesdays!

Welcome to another episode of the Rethink Real Estate Podcast! Today, we have a special guest, Eddie O'Sullivan, the Founder and REALTOR® of Elevation Real Estate, joining Ben Brady to discuss his journey and how he has built his successful boutique real estate agency. Eddie has closed over $150 million in sales volume. He has made a name for himself in the San Francisco Bay Area by never shying away from a difficult transaction. In this episode, Eddie shares how he approaches every real estate transaction with the same level of care and attention, no matter the challenges that may arise. He emphasizes the importance of building trust and strong relationships with clients, and how that leads to successful outcomes and a thriving business. In addition to his approach to transactions, Eddie also shares his insights on building and maintaining a successful real estate team. As the Founder of Elevation Real Estate, he understands the importance of finding the right people to join his team and how to create a positive and supportive culture. Tune in to hear Eddie's tips and tricks for building a successful team in the competitive world of real estate. Visit Eddie O'Sullivan and Elevation Real Estate's Website: https://elevationrealestate.com/ Don't forget to SUBSCRIBE for more great tips and insights from real estate professionals for real estate professionals! https://www.harcourtsauctions.com

In this episode of Rethink Real Estate, host Ben Brady sits down with Julia Gentry, a Growth Coach, Author, Speaker, and founder of The Dream Factory & Co. Julia's unique perspective comes from her extensive background in real estate as well as her life experiences. In this engaging conversation, Ben and Julia explore the idea of working from significance versus working for significance. Julia shares her personal journey and how she learned to prioritize what truly mattered in her life and career. She emphasizes the importance of working with intention and focusing on what brings true fulfillment and purpose. As a growth coach, Julia has helped countless individuals and businesses achieve success through her unique approach. She provides valuable insights on how a shift in mindset can have a transformative effect on one's career and personal life.   In today's episode, Ben and Julia delve into the differences between working from significance versus working for significance. They discuss how it's easy to get caught up in the idea of achieving success for the sake of validation or material gain, but that ultimately, it's the impact one makes on others that truly matters. By prioritizing significance and focusing on serving others, one can create a more fulfilling and purpose-driven career. This episode is a must-listen for anyone looking to find greater meaning and fulfillment in their work and life.  Visit Julia Gentry's Website: https://thejuliagentry.com/   Don't forget to SUBSCRIBE for more great tips and insights from real estate professionals for real estate professionals! https://www.harcourtsauctions.com

In this episode of Rethink Real Estate, host Ben Brady sits down with Mitch Peereboom, the CEO of Harcourts Queensland, Australia. Mitch is a top real estate auctioneer who has successfully climbed the ranks in the industry and now leads one of the most influential real estate brands in all of Australia and New Zealand. Today, we explore Mitch's journey to success, his insights on taking risks in business, and how he was able to help clients at scale. As a young leader in the industry, Mitch shares his tips and strategies for achieving intentional success from a young age and being able to standout in any marketplace. Don't miss this opportunity to hear from one of the most innovative and influential people in today's Australian real estate industry! https://www.harcourtsauctions.com

In this episode of Rethink Real Estate, host Ben Brady sits down with Diana Koll, Luxury Real Estate Specialist at Compass. Diana's experience as a fifth-generation San Franciscan has given her a unique perspective on the Bay Area real estate market, which has gone through significant changes in recent years, especially with the technology boom. Diana shares her insights on how she navigates these changes and consistently provides top-notch service to her clients. Join us as we explore Diana's journey in real estate and the valuable lessons she has learned along the way. With her extensive knowledge and expertise, Diana provides invaluable advice on how agents can best serve their clients in today's ever-changing market. Don't miss this episode as Diana shares her insights into being a great agent as well as the San Francisco real estate market! Visit Diana Koll's Website: https://dianakoll.com/ Learn More about Harcourts Auctions : https://www.harcourtsauctions.com

In this episode of Rethink Real Estate, host Ben Brady sits down with Anne St. Germain, CPA, a Partner at Level Advisors and a seasoned tax professional. With tax season fast approaching, Anne shares her insights on how real estate agents can set themselves up for success both this tax season and in the future.   Join us as we delve into the world of real estate taxes and discover the essential steps you need to take to maximize your deductions and minimize your tax liability. Anne and Ben discuss the common mistakes agents make when filing their taxes and offer valuable advice on how to stay organized and compliant with IRS regulations. Whether you are a seasoned agent or just starting out, this episode is packed with actionable tips and strategies to help you navigate the tax season like a pro.  Please note that the information presented in this podcast is for educational purposes only and should not be construed as professional tax advice. For your own personal tax advice, please reach out to a licensed professional.   Don't miss this chance to learn from one of the top tax professionals in the industry and set yourself up for tax success!   To speak with Anne St. Germain feel free to visit her website at https://level.info/ https://www.harcourtsauctions.com

In this episode of Rethink Real Estate, host Ben Brady sits down with Chris Cochran, the Director of Marketing at Harcourts Auctions. As an expert in real estate marketing, Chris shares his insights into the critical differences between marketing yourself as an agent and marketing the properties you are trying to sell. Join us as we dive into the world of real estate marketing and discover the essential steps you need to take to get maximum exposure for your properties. Chris and Ben discuss the common pitfalls agents face when marketing their properties and offer valuable advice on how to differentiate yourself from the competition. Whether you are a seasoned agent or just starting out, this episode is packed with actionable tips and strategies to help you achieve real estate success. Don't miss this chance to learn from one of the top marketing experts in the industry! https://www.harcourtsauctions.com

In this episode of Rethink Real Estate, host Ben Brady sits down with David Morse, the CEO/Team Leader of Keller Williams Arizona Realty. With his extensive experience in the industry, David provides valuable insights into the key aspects of building a successful real estate team and what agents should be focused on to achieve success.   Listen in as we explore David's views on the future of the real estate industry, the importance of focusing on units instead of dollars, and how to build a thriving real estate business. David shares his tips and strategies for success, making this episode a must-listen for anyone looking to grow their real estate business or transition into a leadership role. Don't miss your chance to learn from one of the top professionals in the industry!   Be sure to check out David's podcast, Real Talk with David Morse on Apple Podcast, Spotify, or wherever you get your podcasts from! https://www.harcourtsauctions.com

In this episode of Rethink Real Estate, host Ben Brady sits down with Shannon Mesritz, a seasoned real estate professional who has excelled in a handful of different marketplaces and is the Harcourts Auctions Regional Auction Director for the Bay Area. With his extensive knowledge of the local real estate market, Shannon provides a deep dive into the drastic changes happening in San Francisco and the impact of people leaving the city due to remote work options and recent tech job layoffs.  Join us as we explore the current state of the San Francisco real estate market and learn how Shannon is navigating these challenges to help his agents and sellers make informed decisions. Shannon shares his insights and strategies on how to succeed in a constantly evolving market, making this episode a must-listen for anyone interested in the Bay Area real estate industry. Don't miss your chance to hear from one of the top professionals in the business! Harcourts Auctions