Business of Apps Podcast

We live in the world of millions mobile apps that have penetrated all areas – work, entertainment, healthcare, art and many more. Every app on your smartphone has many users and all these people have their slightly different use case, may have their questions about its interface, some tech issues that need to be resolved and on and on. Obviously each app developer wants to have her or his app users having nice usage experience. Question is – how app developers and brands should approach app communication with that big audience, what’s important, what mistakes to avoid? Today’s guest is Robi Ganguly, CEO of Apptentive, which is a provider of Consumer Communication, Consumer Management Service for various brands all over the world. Robi describes 3 major things app developers and brands need to be focused on when it comes to app users communication, what most common mistakes they do. This episode topics include: What Apptentive does for world largest brands user communication needs Why it’s important to have two-way communication with app users The significance of the right timing for app users communication How to listen to your customer right and why it’s so crucial Mistake from a case study #1: too much of asking your customers for a feedback to the point it produces the opposite outcome Mistake from a case study #2: brand ambassadors identification to improve app communication How to find the right moment for an in-app message Links and Resources: Apptentive Robi Ganguly Linkedin profile Quotes by Robi Ganguly: “Communication, real communication and relationship building is two way” “The way to make your customer feel important is to listen them just as much as you talk to them” “When you think about how to communicate and learn from a customer, you gotta be very focused on the right time and the right place, even the right information about the customer journey” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

65% of all mobile app installs come from search, this single data point compels all app marketers have the App Store Optimization technique, aka ASO, in their mobile app marketing toolbox. Since the inception of the iTunes App Store ASO has evolved and went through lots of trial and errors.  Today’s guest is David Bell, co-founder and CEO of Gummicube, which is a provider of App Store Optimization (ASO) and App Store Intelligence (ASI) software and services to marketers and developers. David describes what and how to build, market, and optimize products and apps by avoiding common mistakes. This episode topics include: Beers or Bears? David describes story behind naming company, Gummicube  3 Focus Areas for Algorithms and Abstractions:  Paid vs. organic search options  Conversion optimization  Paid marketing Mistake #1: Assuming ASO is executed similarly to search engine optimization (SEO) Self-fulfilling Prophecy: Optimize correctly to index keywords and generate traffic Merchandising Game: Understand connection between related keyword terms and audiences  Mistake #2: Conversion optimization doesn’t only affect app store listing, but also occurs at keyword level  Mistake #3: Apple and Google are not the same; both app stores are evolving and changing, so success on one does not equal success on the other David’s favorite apps include LinkedIn and Reddit; most overrated app is Flappy Bird Links and Resources: David Linkedin profile Gummicube Quotes by David Bell: “Mobile is a fundamentally different platform than the Web.” “Search is important, but it really only works if you are optimizing the correct way and you have the right data behind the decisions that you make.” “This is a game of merchandising. Every keyword is an aisle. Every keyword has related terms. Every keyword has related audiences.” “The average user gives an app five to six seconds as they’re scrolling through the search results before they decide to download it or not. Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024