Maximum Lawyer

In this episode, Jim and Tyson interview Walter Reaves, a criminal defense lawyer from West Texas. Walter is having a marketing issue: he is not having the cases that he wants. They will discuss about different marketing strategies to solve this problem and improve his business. “Every time I’ve narrowed my practice and narrowed my marketing I’ve made more money.” The cases that Walter likes are DWI’s and basic misdemeanor stuff like possession of marijuana, theft and assault. And if he could choose 1 type of case that would be the minor drug cases… A problem in Walter’s website: his videos are very general and very broad. This means that he is going to get a broad number of questions. He should narrow down the type of cases that he wants and start creating content on those. Mentioned resource:  Build To Sell  About Walter: The Firm: Hacking’s hack: Involves a phrase that we are hearing a lot: Know Love and Trust.To do business with someone, first they have to know us. Then, they have to likes us. Then. to trust us.     We have to have marketing that’s devoted to getting them to know us, and that is rising up their hands. Then how we get them to like us; giving them consistent good content for free. And trust is when they make that decision to actually hire us. Walter’s tip:  Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Tyson’s tip: An app.  VIDEORAMA. Edit video, add text. Perfect app for IGTV! // Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!You can also go to MaximumLawyer.com or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson interview Shawn Hamp, a criminal defense lawyer who lives in the Cincinnati area and has an office in Arizona. They will go over his business and how does he run the law firm remotely. Management, employees, clients, intake, systems, logistics, team communication and more! A lifestyle decisión:Shawn and his wife decided to raise their kids in Cincinnati where they’d be close to their family. So he would have to run his law firm remotely... “It was kind of the second leap that I had to make. The first leap was going out on my own after leaving the county attorney's office.” There were a lot of steps to make this happen. Some of them:Figure out what type of courts that he could appear remotely in.Coordinate logistics logistics of computer systems and phone systems.Key hires of attorneys that could do the day to day court. “Basically what I do full time now is work on marketing, intake and administration of the office. It’s business development. Fortunately, that is the kind of stuff that I love doing.” Also, they will discuss the difference between finding clients remotely in small cities and big cities. “I have a competitive advantage because I am a big fish in a small pond…Even if it’s remotely” About Shawn:Shawn Hamp has practiced law for more than 17 years with emphasis in criminal law: https://www.hamplaw.com/shawn-b-hamp The Firm:https://www.hamplaw.com Hacking’s hack:A book. Willpower Doesn't Work: Discover the Hidden Keys to Success. by Benjamin Hardy.It’s about how we need to spend more time setting up our environment for success. https://www.amazon.com/Willpower-Doesnt-Work-Discover-Success/dp/0316441325/ref=asap_bc?ie=UTF8 Shawn’s tip and hack:Hack: An app: BIGVU: A teleprompter video recorder so you can do selfie cam videos while reading the text from the screen of your phone. https://itunes.apple.com/us/app/bigvu-teleprompter-pro-lite/id1124958568?l=es&mt=8 Tip: Focus on local search. Because everything these days is about above the fold on Google, being on map packs, being on mobile search. Getting reviews. Making sure your name and address are correct. SEO. Traditional content is changing.https://whitespark.ca/ Tyson’s tip:Another podcast! Business Warshttps://itunes.apple.com/us/podcast/id1335814741They go through a variety of different companies that fought each other. // Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!You can also go to MaximumLawyer.com or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

“I felt like we were so busy, but yet there wasn't as much money in the bank as I wanted, and that led me to start thinking more like a business owner and mapping out processes and figuring out key performance indicators.:” 3 KPIs:SalesProductivity and Customer ServiceFinance About Billie:https://mymodernlaw.com/team/billie-tarascio/ The Firm:https://mymodernlaw.com/ Hacking’s hack:Slow down your sales process: “we only need to be ready to receive someone when they’re ready to hire us”.The more we slow it down, the more deliberate we are, and the less pressure we put on them, the more often that they’re gonna hire us. Don’t seem desperate.     Billie’s tip:Look at your campaigns again and make sure that they are asking for the right questions and not being pushy, and we are not just talking about how good we are, but instead we are addressing our clients needs so we can be there for them. Tyson’s tip:A book.Customer Service: New Rules for a Social Media World (Que Biz-Tech) by Peter Shankman https://www.amazon.com/Customer-Service-Rules-Social-Biz-Tech/dp/078974709X // Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson interview Tina Willis, an Orlando based Personal Injury lawyer. They will go over her mindset going on her own and her struggles running her boutique firm, paying special attention to referrals and intake process. Also, Tina will share her thoughts and experience with Google Plus. “For anyone who is listening and starting his or her own firm, have belief and faith that you can learn how to do it and can compete…”   About Tina:Tina cares a lot about lifestyle, health and fitness and she really wanted from her early days working on big firms, to find a balance between work and lifestyle and find a way to not have much stress as a lawyer. She worked for big firms until she realized that they were making all the money… That’s when she started her own business. The Firm:Boutique law firm focused on maintaining a case load that allows me to provide highly personalized service to all of my clients. Former law professor and bid defense firm lawyer.  https://injuryattorneyflorida.com/ Hacking’s hack: Automate your documents and follow up: https://www.pandadoc.com/ Tina’s tip: At least learn the basics of SEO, so you ar at the point where you can at least evaluate the work SEO agencies are doing. Tyson’s tip: Personalize your referral gifts. Listen to what people like and want to do, and think about it a little bit. That will make the difference in your gifts. // Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Jim and Tyson will go back to the roots and discuss about their struggles and how are they overcoming them. Also, they will go over their short term and long term goals. It all comes down to what we always say in The Maximum Lawyer Podcast... Delegate. Focus on what you do best, and what’s best for the firm. Hacking’s hack:If anyone is thinking about redoing their website, they really need to talk to Seth J. Price.https://blusharkdigital.com/ Tyson’s tip:“You shouldn’t do anything unless you are confident in doing it” If you are not confident, it is going to show.Jason Selkhttps://enhancedperformanceinc.com/ Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson interview Justin Maxwell, cofounder of Smith.ai call answering & intake service for small & solo businesses. They will go over his story and business, the service that it provides and how it can help law firms. Also, they will go into Artificial Intelligence and its role in upcoming intake services. The firm: https://smith.ai/What Smith.ai does is when someone calls or chats through the website, it can determine if they are the right customer for your business and get them booked on your calendar and even get payments from them just to make sure that they are fully qualified and converted into your lead. “You can put out Adwords, you can have people refer you, but if you are not doing something with those leads you are really wasting your money...” Artificial Intelligence“We’ve been training a system on how to qualify customers and how to provide tools to actual live virtual receptionists, and how to better qualify customers as well. Artificial intelligence assisting real people who are great on the phone and great qualifying customers.” Hacking’s hack:A podcast: https://www.superfastbusiness.com/list-all/ Justin’s tip:Use the promo code Maxlaw when signing up to Smith.ai to get 50 Dollars off your first month! Find out what you do really well, focus on that and then fill the gaps around it. Tyson’s tip:If you have a process goal, and this process goal is gonna lead you to great results, put those on your calendar and put them early in the morning. Because late in the afternoon you are exhausted. // Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson interview Ryan McKeen, a big supporter of the show and a very successful lawyer out of Connecticut. In the past, Ryan and a partner opened their own firm but it didn't last long. Ryan learnt from this experience and he actually runs a very successful law firm. They will go over his mistakes in the past and his success in the present paying special attention to Ryan’s vision, technology and efficiency standards. . The firm:http://cttrialfirm.com/ The biggest problems of the firm that didn’t work out: Undercapitalization: “When the money becomes really tight it can create a high level of stress”  No real defined purpose. No real defined reason for existing: “That only gets you so far” Efficiency:“In order to exist we need to be super efficient. And so there has been a perpetual focus over the years on adapting technology that we believed was best even if it meant it was more expensive at that time. A side from the team we have assembled now, that is the number one driver of our growth. Without our systems and our technology we would be run over by our caseload.” The best piece of advice:Really focus on the vision component of your firm.“What exactly does this look like now, what is it going to look like a quarter from now, a year from now, etc. Once you can set those goals; focus on your vision, your marketing falls into place, your team falls into place, and you have alignment, and you are all rowing in the same direction.”   Ryan’s best hiring advice:“Having somebody who is culturally inclined to do the work and has the technical skills necessary, that’s where you gonna get your home runs.” Ryan’s blog:https://aconnecticutlawblog.com/ Ryan’s biggest struggle:Himself. He sometimes hyper focuses on his business in a way his not present with his family sometimes… He has gained almost 50 pounds, his diet has suffered, his sleep has suffered. He should set up boundaries and focus on his health and family. Hacking’s hack:Use software to print checks!Take the Kolbe Index. http://www.kolbe.com/. Which is an assessment of your cognitive functions and how you make decisions and sort of where your strengths are. Use it to improve your staff. Ryan’s tip:Drink water! Keep healthy! Tyson’s tip:A book. Traction: How Any Startup Can Achieve Explosive Customer Growth, by Gabriel Weinberg. https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer-ebook/dp/B00ZE96ZWY // Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this Pop-up episode, Tyson has an incredible story to share. Marquis Jackson is a man who was wrongfully convicted of a crime he did not commit. After spending 19 yrs in prison, On May 2, 2018 with the help of Jay Ruane and Dan Lage, he walked out of the New Haven Courthouse as a free man. All 3 attorneys and Marquis will go over this amazing case and share their personal thoughts and experiences, paying special attention to hope and how it can help you in your life and business. After being falsely accused and sentenced to 45 yrs in prison, Marquis maintained his innocence and continuously appealed his case even when being denied. He kept his faith and strong belief in God that one day he would be exonerated. He stated that he has always been a innocent man but was labeled as a criminal. Something he never was, Never had to be or will ever be. Jackson had a very supportive family he had no reason to hurt or harm anyone. The firm: https://www.ruaneattorneys.com/The Go Fund Me: https://www.gofundme.com/Marquis-Jackson // Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will go over the first edition of The Maximum Lawyer Conference. They will talk about their observations and what they experienced going through each event and breaking down all the speakers during the conference.   Systems, SEO, content, marketing, branding, and more. But the real highlight of the event: Personal interactions... The speakers delivered. The presentations were excellent. But what was more important, the connection between everyone who was there. The speakers were all very approachable and every who came to the event could talk to whomever they wanted. Hacking’s Hack:Stay tuned and make sure to register to upcoming the MaxLawCon 2019.Anneke Godlewski wrote down everything that happened during the conference in the facebook group. Check it out! Tyson’s Tip:This Time Tyson has a favor to ask to the attendees that came to the conferences and people that did not come to the conference… Tell us what you want. Put it in the facebook group. Who do you want to be with? What you want to do? Topics? Ideas? // Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson interview Gary Falkowitz, Esq., founder & president of Maximum Intake Consulting and author of the book The Complete Guide to Law Firm Intake. They will go over his career, his firm, the book, and strategies to convert qualified leads into retained clients and maximize marketing campaigns.    Gary is an expert in intake and he has consulted with lots of law firms. The firm: http://maxintake.com/The book:  https://www.amazon.com/Gary-P-Falkowitz-Esq/e/B07BTGL2GQ “As I began to investigate law firms, I realized that we as an industry where not putting enough focus or effort into the front end of our business. We were spending a lot of money, we were making a lot of money, but we weren’t maximizing the return on our marketing investments.” How do you as fast as possible convert a qualified lead into a retained client? Use e-contracts!“If you are not using them you are hurting yourself.” In the race of conversion anything that can help you to sign clients faster is a must. Conversion percentage:“Say you have 100 leads, and 50 of those qualify for retention (they meet your law firm’s criteria and you want to get that person signing with your law firm). Your conversion percentage is determining how many of those 50 did you ultimately sign.” Biggest mistakes of the intake process:Your ability to respond to web leads. How fast are you responding?“Who is gonna win? The best law firm? Who knows what the best law firm is!? The law firm first to respond is gonna win.”Follow up.“Picking a law firm sometimes is not the most important thing going on. That’s why follow up is so important.” When to stop following up?“Don’t give up. Keep calling until you hear those words: I am not interested, or I have hired another law firm.” 16:11 - The balance between having an attorney handling the intake vs having staff dedicated to intake. 25:41 - How is it like to work with Gary? 29:57 - Suggestions on questions to ask during a interview. 32:01 - The mindset when evaluating or beginning to evaluate systems.“Am I maximizing my investments?” Max Law Con: May 17th and 18thhttp://maxlawcon.maximumlawyer.com/ Hacking’s Hack:Read Gary’s book! The best lawyer book I’ve read win a long time! It is so important to listen to actual lawyers. Gary's Tip:Listen to your staff on the phones. If you can’t come up with 5 suggestions to improve those callas, give Gary a call, he will tell you he is sorry and wrong. Lol. Tyson’s Tip:Tettra, a wiki for slack teams.https://tettra.co/Help your team make better decisions in less time. Tettra is a knowledge management tool for modern teams // Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn