eCommerce MasterPlan

Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers.  Hit PLAY to hear: How Bare Kind grew from 0 to 1,000 retailers in just 2 years Why trade shows are fading—and what works better for B2B sales The #1 mistake brands make on Faire (and how to fix it) A surprising niche that became Bare Kind’s biggest customer base The secret to turning first-time buyers into repeat customers Why SEO matters just as much for B2B as it does for DTC  Key timestamps to dive straight in: [03:56] Lucy’s eco-friendly business success. [06:46] B2B growth via venture-funded platform. [09:43] Challenges of switching sales strategies. [13:48] Faire dominates B2B eCommerce. [18:12] Spring Fair attendance decline factors. [21:34] Decline in year two trade shows. [24:24] Listen to Andrew’s Top Tips! Sign Up Now to Faire Full episode notes here: https://ecmp.info/530..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that’s India’s number 1 destination for healthy kids food. With over 7,000 verified 5 star reviews, their core marketing strategy of Community is clearly working! Founded in 2014 they now do $2 million US dollar in sales each year.  Hit PLAY to hear: How Hema grew her blog into a $2M eCommerce brand The secret sauce behind My Little Moppet's WhatsApp community Why transparency wins in a competitive eCommerce market How to reduce ad spend without losing revenue The must-know tips for cracking India’s eCommerce scene.  Key timestamps to dive straight in: [03:19] Blogging journey: from doctor to food blogger. [07:51] Blogging: a community resource platform. [11:50] Hiring Strategy: mold fresh talent. [14:43] eCommerce success in India: key factors. [17:28] Cutting ad spend, boosting sales. [18:45] Listen to Hema’s Top Tips! Full episode notes here: https://ecmp.info/529..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jim Herbert is the CEO at Patchworks, an eCommerce focused iPaaS who are all about helping you automate and streamline your data.  Jim joins us to share why integration and automation are game-changers for eCommerce businesses in 2025, offering insights on how to simplify your tech stack and boost efficiency.  If you're looking to future-proof your operations and maximize growth opportunities, this episode is a must-listen!  Hit PLAY to hear: Why 2025 is the year of hyperautomation in eCommerce How clean data can make or break your automation success The MVP approach to simplifying your tech stack Expert tips to future-proof your eCommerce business The secret to turning integration challenges into growth opportunities.  Key timestamps to dive straight in: [03:54] Early eCommerce and composability insights. [07:24] AI's impact on eCommerce data. [09:45] Order automation and scalability. [13:29] Incremental improvement: strategy and success. [18:20] Margin-boosting integration. [21:06] Future-proof retail tech strategies. [24:50] Data monitoring and notification system. [27:41] Minimum viable product for integration. [29:39] Listen to Jim’s Top Tips!  [37:34] Find out more about Patchworks https://www.wearepatchworks.com/    Episode sponsored by Patchworks. Create your trial account here https://www.wearepatchworks.com/.  Full episode notes here: https://ecmp.info/528..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. Here's some of his achievements:scaled soak.com from £2 to £80milliondrove digital growth at Holland & Barretttook Bathroom Mountain from £0 to £40million in 18 months Who better to chat to about how to grow your sales from 7 to 8 figures?!  Hit PLAY to hear: The one obsession that can skyrocket your eCommerce growth How Jay scaled a business to $40M in just 18 months Why efficiency and AI are game-changers for scaling in 2025 Jay’s top tips for picking the perfect marketing channel The biggest mistake most brands make—and how to avoid it  Key timestamps to dive straight in: [05:21] Focus obsession on a single digital channel. [09:27] Research channels, understand competitors, leverage advantages. [11:41] Understand and learn channel metrics for advantage. [13:51] Optimise landing page performance for conversions. [19:56] AI enhances efficiency; human expertise remains crucial. [21:23] AI boosts efficiency and ROI by simplifying data. [24:08] Listen to Jay’s Top Tips! Full episode notes here: https://ecmp.info/527..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this insightful discussion, e-commerce technology expert Jim Herbert shares his wisdom on leveraging data for better operations. Emilie Benoit from Shopify highlights the significance of AI-driven personalization and peak season planning for seamless omnichannel experiences. SEO specialist Carolyn Shelby emphasizes the value of crafting engaging FAQs and guides to boost visibility in AI-driven searches. Together, they delve into the transformative potential of automation, social commerce, and content strategies to fuel growth in 2025.

David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent. Hit PLAY to hear: Why most personalisation isn’t personal—and how to fix it The surprising link between empathy and customer retention Netflix’s 10-year lesson on making personalisation work The one question every brand should ask to connect deeply Easy, actionable steps to humanize your marketing today  Key timestamps to dive straight in: [05:38] Debate over email subject lines' impact importance. [08:18] Feeling nickel-and-dimed; brands lack personalization empathy. [11:24] In-store vs. online: personalization, empathy difference. [13:16] Personalization: Familiarity, acknowledgment, care, intimacy, authenticity, listening. [19:31] Brands should prioritize personalization for customer retention. [23:12] Framework created; personalization start routes explored. [24:30] Understanding intent personalizes communication in eCommerce. [25:51] Listen to David’s Top Tips!  Full episode notes here: https://ecmp.info/525..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Diego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com. Founded in 2015 they now sell globally via their Shopify store and Amazon and some small select wholesale partners. And all in all they do 15,000 orders a month. Hit PLAY to hear: The 80/20 rule that transformed Wunderbrow’s growth strategy How to avoid the biggest risk of rapid expansion Why focus is the ultimate growth hack for eCommerce brands The trade-offs every business must manage to scale sustainably  Diego’s #1 tip for navigating a business transformation  Key timestamps to dive straight in: [08:06] Seeking impact as CEO of KF Beauty. [14:19] Managing product discontinuation and new product launches. [17:53] Be pragmatic: Simplicity and focus yield growth. [18:53] NYU professor discusses business growth trade-offs. [23:22] Established product faces challenges with new launches. [25:18] Listen to Diego’s Top Tips! Full episode notes here: https://ecmp.info/524..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping eCommerce businesses grow and become more sustainable especially in the home and gardens space. Which is what their new venture The Green Room is all about – helping the home and garden industry become greener.  Hit PLAY to hear: How 42% of UK landfill textile waste comes from homewares—and what to do about it The Green Room’s unique approach to eco-friendly eCommerce growth Secrets to cutting packaging costs while staying sustainable Why collaboration (not competition) drives success in sustainability Practical tips to kick-start sustainability in any eCommerce brand  Key timestamps to dive straight in: [04:59] Helping SMEs simplify and implement sustainability strategies. [06:47] Green Room fosters sustainable innovation and collaboration. [11:29] Small group collaboration expanded to over 35 brands. [14:22] Quarterly webinars share solutions across departments. [19:55] Reduced packaging costs lead to overall savings. [20:53] Listen to Top Tips from Jules and Mirry! Full episode notes here: https://ecmp.info/523Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations.  Hit PLAY to hear: Adding new products strategically Using a phased approach to product launches Investing in technology for project management Making sure teams work together Focusing on the customer and their needs  Key timestamps to dive straight in: [06:28] Expanding customer base with frequently-purchased products. [08:52] Team structure and what they outsource. [13:33] Stagger launch phases for continuous promotional opportunities. [14:23] Prioritize action, iterate quickly, embrace imperfection. [18:10] Communication and feedback are key elements to success. [20:46] Houseplants becoming interior decor, not horticulture. [22:46] Listen to Joy’s Top Tips! Full episode notes here: https://ecmp.info/522Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.  Hit PLAY to hear: The roles of design and user experience in eCommerce Simplicity enhances customer satisfaction How customization contributes to B2B success Why aligned teams are key to growth The importance of continuous adaptation  Key timestamps to dive straight in: [05:41] Industry West ecommerce journey: Drupal, Magento, Shopify. [07:33] Creating bespoke, aesthetic, B2B design experiences effectively. [09:59] Redesign improved eCommerce site's functionality and aesthetics. [13:37] July Shopify launched B2B module, enabling customization. [16:51] Educate teams; align website and sales efforts. [20:45] Listen to Ian’s Top Tips! Full episode notes here: https://ecmp.info/521Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy