

eCommerce MasterPlan
Chloë Thomas
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
Episodes
Mentioned books

Jun 10, 2017 • 28min
Delicious Coffee's Simon Rigby - Startup Growth, Offline Marketing, and Customer Focus
Simon Rigby is the founder of Delicious Coffee. Simon is a coffee lover who’s turned that passion into an online only business selling delicious coffee, and everything you need to make it. He launched in early 2016 and now has over 1,000 customers.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 3, 2017 • 40min
Introversion Software's Mark Morris selling BAFTA winning games software online! Must listen
Mark Morris is the Managing Director of Introversion Software a highly respected independent game developer and publisher. Since launching in 2001 they’ve brought 5 critically acclaimed video games to market – including the BAFTA award winning Prison Architect, which has sold over 2 million copies to date.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 29, 2017 • 38min
Violent Little Machine Shop's Yanne Root "Be unapologetically you"
Yanne Root is the founder of Violent Little Machine Shop. Violent Little Machine Shop is an online only & wholesale business distributing their unique and crazy tactical patches (and many other items). They launched in June 2013 and now approaching their 50,000th order. Really interesting interview about following your own path, the freedom of eCommerce to be you, and be where you want, Email marketing and getting the brand right.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 22, 2017 • 40min
Divine Leg's Christine Nicholson 100 orders in 100 days eCommerce startup strategy
Christine Nicholson is the founder of Divine Legs an online only business selling tights (that’s pantyhose for our American listeners) individually and as subscriptions. Christine started Divine Legs in 5th August 2016 she hit 100 orders in the first 100 days, and things are continuing to grow, 25% of whom are subscribers. We discuss how she came up with and executed her 100 orders in 100 days strategy, plus her tips and recommendations for anyone looking to boost their business.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 22, 2017 • 33min
Takeaways from Catalyst with Mary Portas, Cambridge Satchel Company, and marketplace news
Our host Chloe Thomas attended Channel Advisor's Catalyst conference in Manchester last week, and has distilled the whole day down into this show of takeaways for the smaller eCommerce retailer. Packed with inspiration, thought-provoking bits, and some top tips. Including updates from Channel Advisor, Amazon, Mary Portas and Julie Deane CEO of Cambridge Satchel Company - enjoy!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 15, 2017 • 34min
Connor Gillivan, 7-figure Amazon drop-ship seller AND author of 'Free Up Your Business'
Connor Gillivan has built a 7-figure businesses trading drop-shipped items on Amazon. Connor has also founded a business called Freeeup which you can use to outsource technical yet time-consuming eCommerce tasks to their band of 400 and growing vetted freelancers (think Upwork but for eCommerce!). AND Connor has just published a brand new book “Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies” – packed with great tips and advice from Connor’s years of experience. Given all that I knew I needed to get Connor on the show for a chat. We’re going to cover all 3 of those areas today – so get ready for some great information.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 8, 2017 • 35min
Full Disclosure's Shirine Modad-Neill email and customer service in luxury fashion retail
Shirine Modad-Neill is the founder of Full Disclosure a online fashion boutique bringing customers a curated selection of luxury lingerie, sleepwear and swimwear from established and under-the-radar designers. Launched in Aug 2014, with high price points, they now 1-2 orders per day, from £50-£2000 per order. We discuss how they get 30% of their customers to buy again, their personal approach to customer service, and the power of email marketing - especially their welcome sequences.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 4, 2017 • 16min
Takeaways from Direct Commerce Association Digital Marketing Day-CRO & Email Automation
Our host Chloe Thomas attended the DCA Digital Marketing Day last week, and now brings you her quick picks of the top takeaways from the event. Including great advice on how to get started with Optimisation and Personalisation. AND how Funky Pigeon has reworked their automated emails to create huge results.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 1, 2017 • 42min
Ask Chloe! Answers to your questions, inc Email marketing, About us pages, Startups and more
This is our second "Ask Chloe" episode. Chloe Thomas (our host) answers 6 questions posed members of the eCommerce MasterPlan World Facebook group. Including lots of email marketing advice, product photo tips, mistakes for eCommerce startups to avoid, how to improve your marketing when there's just you! And the best ways to increase site visitors and sales. Have a listen! And join the group to ask your question.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 24, 2017 • 32min
John Warrillow author: The Automatic Customer & Built to Sell discusses Subscription eCommerce
John Warrillow runs The Value Builder System a statistically proven methodology for increasing the value of your company. We discuss the role subscription and customer life time value has in power the growth of any business.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


