eCommerce MasterPlan
Chloë Thomas
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
Episodes
Mentioned books
Dec 3, 2017 • 29min
Launching eCommerce for an established business. Corinne Noca of Slam, and Facebook Live tips
Corinne Noca is the eCommerce Manager of Slam, an Italian sportswear brand specilising in sailing apparel and technical equipment. They launched into eCommerce in October 2017, with an agency strategy and already have big plans for 2018 including a new website in January - have a listen to hear how she's managing this very different type of eCommerce startup plus why Facebook Live is her number one traffic tip.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Nov 26, 2017 • 33min
Maison Rustic's Georgina Hustler how she's moved from retail into eCommerce - it's all brand
Georgina Hustler is the founder of Antique Rose and Maison Rustic. A pair of brick retail businesses in Wokingham. They sell a mix of gift, jewellery, home accessories and furniture, and Georgina is right in the middle of turning her Bricks into Clicks! Everything started in 2008 and now combined turnover is just under half a million pounds.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Nov 19, 2017 • 38min
Wines with Attitude's Linsay Cornelissen - mobile apps, customer focus, 20% yoy growth
Lindsay Cornelissen founded Wines with Attitude in October 2014, a passion project that helped her escape the City London. It’s been a steep learning curve over the last 3 years – and there’s still a lot to learn, but the customer base is growing at a steady 20% year on year.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Nov 12, 2017 • 30min
Goat Milk Stuff's PJ Jonas on growing an eCommerce business to $1m and improving efficiency
PJ Jonas is the founder and CEO of Goat Milk Stuff. Yes, you guessed it they sell stuff made from Goats milk. It started with soap and has grown to all kinds of things! It’s a family business that started on the kitchen table, and now turns over in excess of $1million a year.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Nov 9, 2017 • 27min
Takeaways from DCA - Email Marketing, Video, Direct Mail, and Customer Psychology
Last week our host Chloe Thomas attended the DCA's Autumn Conference in London. A packed agenda has led to a packed collection of takeaways. Including customer psychology and segmentation tips; email marketing advice; 2 great video marketing tips AND some very cool Direct Mail statsThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Nov 5, 2017 • 41min
Licensing, B2B resellers, product creation, the power of outsourcing. Craig Wolfe: Celebriducks
Craig Wolfe is the President and sole employee at Celebriducks – the world’s number 1 rubber duck manufacturer! They launched in 1997 and have now sold millions and millions of ducks!. Selling via wholesale and direct to consumer on their website. We discuss licensing, how to lock up your market, the power of social media, managing how your customers sell your product on Amazon and much moreThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Nov 2, 2017 • 32min
Takeaways from PI Live - Affiliate Marketing, Influencers, Facebook Ads, Growth Hacking
Last week I spent a fascinating couple of days at PI Live - here's my takeaways, covering Affiliate marketing, influcencer marketing, facebook ad tips, and Growth Hacking.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Oct 29, 2017 • 42min
Private Equity investor Murray Preistley joins us to discuss growing your eCommerce business
Murray Priestley is a partner at Global Private Partners, a private equity firm based in Hong Kong. And author of “The $1million Pay Day” – which is designed to help us understand what a Private Equity business would be looking for in our business should we want to sell. So this show is going to be about buying, scaling and selling online businesses. Plus, we’ll probably aim to get a few nuggets from Murray’s wide experience with ecommerce businesses. This interview is packed with top tips for both the amazon seller and shopify seller alikeThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Oct 21, 2017 • 42min
Launching an ethical business, achieving 500% YoY growth by yr3 Julie Mathers of Flora & Fauna
Julie Mathers is the founder and CEO of the multi-award winning Flora and Fauna, Flora & Fauna is Australia's largest cruelty free & vegan shop with exclusive eco friendly products. They launched in 2014 and now do several 1,000 orders a week and are experiencing accelerating growth of over 500% year on year.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Oct 14, 2017 • 29min
Cork Yogis' Lara Sengupta Woocommerce, Pinterest Ads, YouTube Ads, getting organised and more
Lara Sengupta is the founder of Cork Yogis, selling ethical yoga products including cork yoga mats! They launched in April 2016 and just over 1 year in now turnover £3-4K per month. We discuss where marketplaces fit for her, the growing B2B opportunity, how she's discovered niche ad platforms really do the business. And much more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
