eCommerce MasterPlan

Chloë Thomas

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episodes

Mentioned books

Jun 15, 2020 • 31min

Customer Communities and Exclusive Short Run Products with Findlay Hats' Jimmy Hickey

Jimmy Hickey is the founder and owner at Findlay Hats. Founded in late 2013, they have grown from a 2 person team working out of a living room to a 12 person team in a warehouse. With no outside funding, investors or famous influencers, they now have a fiercely loyal community of over 100,000 with a 7-figure revenue in 2019.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 8, 2020 • 35min

Micheal Valdsgaard ex VP Digital Transformation IKEA on augmented reality

Michael Valdsgaard has been in the retail industry since 1993 initially on the bricks side at Danish Supermarket Bilka, then with IKEA in both Europe and the USA where he shifted to the online retail world as Senior VP Digital Transformation leading IKEA’s shift to digital. Since 2018 he’s been helping other retailers to digitally transform with a recent focus on Augmented Reality – or AR.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 1, 2020 • 35min

Running and micro influencer marketing campaign with Shannon Fitzsimmons from O So Curly

Shannon Fitzsimmons is the founder at O So Curly, an online store selling tools and accessories for curly hair. Shannon started the business in 2015 and is now getting over 100 order per month. We discuss the nuts and bolts of how to run influencer marketing campaigns as well as a host of other subjects.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 25, 2020 • 40min

Kajetan Wyrzykowski Head of Content at Packhelp on B2B eCommerce and your content strategy

Kajetan Wyrzykowski is the Head of Content at Packhelp. A B2B eCommerce business selling bespoke packaging supplies to companies including H&M, Google, Wrangler, T Mobile and more. They launched in 2016 and now have over 16,000 customers and make over half a million boxes a quarter. We talk about your content strategy, the importance of customer personas, and Kajetan shares a lot of great tips!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 18, 2020 • 35min

Chloe's Marketing Maxims - 3 ways to increase the performance of ALL your marketing

In this episode just like last time we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world.Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business!Well in March the Audiobook version FINALLY went live. To celebrate I’ve picked 3 of the Marketing Maxims from Part 4 to share with you.I’ve picked them because each shares a tactic or an idea that will help you with every piece of marketing you’re doing.We’re starting with my Promotional Golden Rule.Then moving into some copy writing and content tips that will help you to drive sales without giving away margin.Finally the Keep Optimising chapter!---You can get the full audiobook right now on all good audiobook platforms including Audible:Audible USAAudible FranceAudible GermanyAudible UKAnd lots more:AmazonGoogle PlayAppleScribdIt’s called eCommerce Marketing: How to Get Traffic that Buys to your website and it’s by me Chloe Thomas.If you’re not yet sure you want to invest in the whole book then head to eCommerceMarketingBook.com to take the free crash course – 2 chapters with video and audio guides too.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 20, 2020 • 27min

The Customer MasterPlan Model - use it to improve your marketing performance

In this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world.Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business!Well in March the Audiobook version FINALLY went live.(Why it’s taken so long is a story that’s almost as boring to tell as it was frustrating to live through – so I’m not going to bore you with it!) Suffice to say – it’s now available!So to celebrate that in this episode rather than an interview I’m bringing you a Chapter of the audiobook.You can hear the whole of Part 1 The Customer MasterPlan Model.I’ve picked this section to share with you because I think it’s one of the most helpful sections of the book – it takes you through my Customer MasterPlan Model and how you can use it to improve your marketing. It works for businesses of all shapes and sizes – so I think you’re going to find it very useful too.---You can get the full audiobook right now on all good audiobook platforms including Audible:Audible USAAudible FranceAudible GermanyAudible UKAnd lots more:AmazonGoogle PlayAppleScribdIt’s called eCommerce Marketing: How to Get Traffic that Buys to your website and it’s by me Chloe Thomas.If you’re not yet sure you want to invest in the whole book then head to eCommerceMarketingBook.com to take the free crash course – 2 chapters with video and audio guides too.In next week’s episode I’ll be...--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 13, 2020 • 39min

How sell your eCommerce business for max £$€s with Chris Shipferling of Global Wired Advisors

Chris Shipferling is the Managing Partner at Global Wired Advisors, who help eCommerce business owners sell up. With over 1,000 transactions under their belts they know what they’re talking about! We talk about how to set up your business to sell for the maximum amount, and why who you choose to help you broker the deal can make a huge difference to your payout. Chris also shares lots of tips and tactics from his years in eCommerce and selling on Amazon.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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