eCommerce MasterPlan

In this episode we find out how a sustainable denim brand is fighting against fast fashion.We are joined by Kristian Hansen, co-founder and CEO of slø, a brand that has gained success by being honest and building a community of like-minded people. We cover some big topics in the eCommerce world!The company is currently raising capital to build their own facility and achieve their goal of making people happy by providing jeans that fit, regardless of gender identity. In this episode we discuss:How sustainability can drive community How to get organic conversions from TikTokWhy you need a ‘mission-first’ approach to product developmentPractical tips for creating a community Ways to implement authenticity in your marketingHow to get the most out of ChatGPTTimestamps:[00:29] The role of TikTok marketing in fashion.[04:51] How slø is expanding to fashion.[07:43] The 'Instagram model' and having a small, versatile content-based team.[12:05] Market to a segmented, diverse community for successful growth.[15:34] How the customer feedback loop powers community growth.[18:28] Social media audience wants entertainment, not sales.[24:36] Training ChatGPT to generate reliable information efficiently.[29:51] eCommerce trends to watchFind out more about Treyd at https://ecmp.info/treyd ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure and retail with branded, high-quality warehouse clearance events for 20 years.Katy specialises in helping retailers turn remnant or returned stock into cash, while protecting their core brand values. Two years ago she launched Finders Keepers Club to bring the same concept online. The Finders Keepers Club operates via a Shopify store and already has over 10,000 members and is doing at least 2 sales events a month.In this episode we discuss:How to run your own short-term stock clearance eventsWhy you should include charities in your overstock distribution Leveraging technology for in-person sales, such as the SumUp Card ReaderHow to make sure everything sells at a 2 day eventA great system for building a teamFind out more about Treyd at https://ecmp.info/treyd ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Having worked in sustainability for a decade, Stacy Kauk is currently the Head of Sustainability at Shopify. She has been leading the change at Shopify since January 2020 where her role is to ensure the businesses using Shopify’s platform, the shoppers that purchase from a Shopify merchant, and climate entrepreneurs globally are working together in the fight against climate change.In this episode we discuss:How brands can provide carbon neutral options to customersCarbon offset credits Why we need to reduce carbon emissions How Shopify invests in environmental improvement How using carbon credits can help build customer relationships Find out more about Treyd at https://ecmp.info/treyd Learn more about Bloomreach >>> ecmp.info/bloomreach Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

CEO and Chief Sustainability Geek at EcoEnclose, Saloni Doshi, joins the show to talk about sustainable packaging and so much more. EcoEnclose are a B2B eCommerce store selling sustainable packaging solutions on the BigCommerce platform. Founded in 2015 they now do over $25 million a year and in 2022 alone brands using their products saved 15,000 tonnes of emissions, 12,000 acres of forest, and 21 million gallons of water!In this episode we discuss:When to expand your business’ reachHow to choose the right packaging optionsPlastic vs. cardboard packagingConsolidating your to-do listHow to run a B2B eCommerce businessFind out more about Treyd at https://ecmp.info/treyd Learn more about Bloomreach >>> ecmp.info/bloomreach Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Host of the ‘Inventory Genius’ podcast, and the author of the brand new, bestselling book ‘Inventory Genius: Use your inventory to create more profit and keep more cash’ – Ciara Stockeland is a true expert when it comes to profit strategy. She was also one of our guests during our recent eCommerce Explored: The Overstock Problem event, so it’s great to have her back for another conversation. In this episode we discuss:How to manage inventory Calculating your margin Actionable tips for stock management Using storytelling as a way to connect with customersSimple ways to reduce wasteFind out more about Treyd at https://ecmp.info/treyd Learn more about Bloomreach >>> ecmp.info/bloomreach Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Saxon Wright is Chairman and co-founder of two B Corps:Pablo & Rusty’s Coffee Roasters – supplying mainly wholesale, but also DTC and subscription via their Shopify store. AND Huskee - creators, designers, sellers of beautiful and practical products made from waste. We explore the upsides and downsides of running two stores. In this episode we discuss:Customer education around sustainability Introducing an eco-friendly re-use scheme To B Corp or not to B CorpThe differences between D2C, Wholesale and International marketing Pinterest as a marketing platform Low cost, recyclable packaging Find out more about Treyd at https://ecmp.info/treyd ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online, via her shop & via wholesale. Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges of running a successful eCommerce store. In this episode we discuss:Starting an eCommerce business based on your passionsThe pros and cons of trade showsTips for becoming a B-CorpSolutions to overstocking Creative ways to reduce carbon footprint Learn more about Bloomreach >>> ecmp.info/bloomreach Find out more about Treyd at https://ecmp.info/treyd ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our guest is Allan Marshall, the CEO at Upexi – a creator, acquirer, and scaler of DTC and Amazon brands.Including Vitametica, Qubes vitamin gummies and Tytan Tiles. Allan invested in and took control of Upexi in March 2019. They generated $44m in the year to June 2022 and are on track for over $100m in calendar year 2023.In this episode we discuss:Seizing opportunities outside of the D2C spaceWhat is takes to scaleInventory management Avoiding overstocking Managing large and diverse teamsSustainable packagingLearn more about Bloomreach >>> ecmp.info/bloomreach Find out more about Treyd at https://ecmp.info/treyd ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat. Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels. And they have recently gained their B Corp certification!In this episode we discuss:The alignment of sustainability and customer expectations How demographics have changed within the past decadeExploring print as a means of marketing Utilising a multichannel approach to advertising Reducing the carbon footprint of an eCommerce storeLearn more about Bloomreach >>> ecmp.info/bloomreach Find out more about Treyd at https://ecmp.info/treyd ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear. Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year.In this episode we discuss:Communicating directly with your customersWhere to find effective keyboards to improve SEOHow to arrange shipping and product sourcing in a sustainable mannerWhy operating within a niche market can kick start an eCommerce brand How tailoring your website’s content to a specific demographic can help drive conversionsLearn more about Bloomreach >>> ecmp.info/bloomreach ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy