

The CEO Mindset
Andrea Patrick
Put the "B-U" in your BUSINESS with clarity, consistency, and authenticity. Learn how to leverage your personal brand with tips and techniques that educate, encourage, and empower you to be authentic with your marketing and leadership strategies. Use what you learn to attract, engage, convert and lead THE RIGHT audience.
Episodes
Mentioned books

Apr 24, 2018 • 11min
How to Create Brand Consistency in 3 Organic Steps
Your brand should be consistent for 3 very good reasons, recognition, relationship, and rapport. Simply put, your customer base will feel most comfortable doing business with you when they KNOW, LIKE, AND TRUST YOU. I found this quote while preparing for this podcast. It’s a quote that really speaks to the points I want to […]

Apr 17, 2018 • 32min
Prepping for an Authentic “Re-Brand”
If your efforts have proven ineffective and you are being swallowed with overwhelm, if you seem to have the inability to be productive and you have a lack of focus… this episode of P. B. & Style is definitely for you. You’ll hear me doing a live case study with clothing boutique owner Tiffany Evans. […]

Apr 10, 2018 • 9min
PERSEVERANCE: 5 Tips I Learned from My Daughter Jessica
Welcome to P. B. & Style…This week the topic is PERSEVERANCE! How to do business despite difficulty or delay in achieving success. As a special needs mom, I am intimately acquainted with perseverance and feel uniquely qualified to approach the subject from both and entrepreneurial and parental point of view. There are 5 tips I […]

Apr 3, 2018 • 18min
Reach: A Discussion About Mentoring
Your REACH is a measure of your influence. It’s the legacy you leave the world, and it’s your efforts to be and do better. In this episode of P. B. & Style I’m talking to my husband, Joseph Patrick. He’s an IT professional who, in the nearly 20+ years of our marriage, has been a […]

Mar 27, 2018 • 8min
Leadership Island
As you may know, I am the founder of The Unique Friends Foundation. It’s a nonprofit with the mission to ENCOURAGE and EMPOWER individuals with intellectual & developmental disabilities to compete for their place in society through employment or volunteering. It is also to EXPOSE the local communities to the challenges of our Unique Friends & EDUCATE employers to their untapped potential. Our […]

Mar 20, 2018 • 14min
7 Lessons to Learn on Your Leadership Journey
Okay, every leader has to be accountable, right? But what does that look like in the real world? Leadership starts with that old saying “…it’s just me, myself, and I”. I’ve shared my story many times on P. B. & Style and I don’t want to bore you again so suffice it to say… my […]

Mar 6, 2018 • 9min
3 Characteristics of a Successful Leader
In the last episode, I told you I was taking you on a leadership journey and the first stop was VALUE. This week we are making a stop along Hwy 3. Here I’m sharing 3 Characteristics of a Successful Leader. You’ll find these characteristics easy enough to TALK ABOUT, but a little more difficult to […]

Feb 27, 2018 • 6min
The Leadership Journey: First Stop – VALUE
The leadership journey doesn’t start how you might think. It’s a windy road of influence, confidence, value and more. This podcast is one in a series of three. I’m taking you down that windy road and sharing a few of my favorite stops along the way. Our first stop is VALUE.

Feb 20, 2018 • 21min
ROI: 3 Money-less Returns that Made Me Money
In today’s episode, I’m sharing stories of money-less returns ultimately paid The moral of each story is this… YOUR ROI is as valuable as you make it. There is no such thing as “doing something for FREE”. Make a point of entering into deals that are mutually beneficial, then leverage the value to make you […]

Feb 13, 2018 • 24min
Content Marketing Revealed with Melissa Alexander
Hanging out your business shingle doesn’t mean “THEY” will come. In this episode of P. B. & Style my guest, Melissa Alexander, has a lot to share about the value of content marketing has in your business goals for 2018. You’ll want to hear her advice regarding Facebook ads, creating narratives, and being authentic […]


