Expertly Said

While digital marketing solutions have made it easier to connect with customers, there is still something to be said for good old-fashioned relationship-building. With more than 20 years of experience driving growth across regulated B2B industries, Meredith Dennis brings a philosophy rooted in building strong relationships, devising practical marketing strategies, and delivering meaningful results. She launched Compression Marketing on a principle that guides all her work: connect with people, help them solve problems, and skip the gimmicks.In this episode of Expertly Said, Meredith joins Kristen to discuss why “the human factor” will always have a place in marketing.

The diagnostics field is changing fast, and Maria Urso is helping it keep its humanity. As Director of MedicalCommunications at Exact Sciences, she focuses on communicating complex science to healthcare providers and equipping them to communicate effectively with patients. In this episode of Expertly Said, Maria breaks down what it takes to educate these audiences in a world flooded with new tests and large amounts of data.

To what extent does a healthcare provider’s word choice impact patient outcomes? In this episode of Expertly Said, physical therapist, yoga teacher, and pelvic floor rehab specialist Kathryn Ahuja of Solstice Physiotherapy joins Kristen to explore the role of language in healing—and how even well-intentioned words can inadvertently cause harm. She explains why “do no harm” begins with mindful communication and how choosing the right words can transform a patient’s experience of care.

In this discussion, Chuck Anderson, an Associate Director at AbbVie with over 20 years in executive communication, explores key strategies for impactful messaging. He shares how his theater background shaped his storytelling skills and how legal training aids in crafting compelling arguments. Chuck emphasizes the importance of authenticity and building trust with executives. He also discusses effective communication tactics for technical audiences, the value of feedback loops, and the necessity of adapting to a shifting media landscape. Plus, he highlights the role of executive coaches in fostering growth.

Tara Goodwin is the founder of Goodwin Consulting and co-founder of Crisis Interception, Inc. With over three decades of experience in communications, she has guided everyone from professional athletes and CEOs to global organizations through high-stakes moments. In this episode of Expertly Said, Tara joins Kristen Sweeney to talk about crisis communication—how to prepare for it, manage it, and, most importantly, why your response in those first few moments determines everything.

Chris Dennen, Co-Founder and CMO of Branch, knows how to bridge the gap between strategy and execution. He’s built his career designing marketing systems that help organizations find their “nugget of awesome”—the distinct qualities that make them great—and share it effectively with the world. In this episode of Expertly Said, Chris joins Kristen Sweeney to talk about how bite-sized strategies can turn marketing from an overwhelming to-do list into a manageable, measurable growth engine.

Casey Cheshire is the founder and CEO of Ringmaster Conversational Marketing, a B2B podcasting agency that helps businesses build authentic connections through conversation. A seasoned marketer, podcaster, and author of Marketing Automation Unleashed, Casey brings more than two decades of experience at the intersection of technology and communication. In this episode of Expertly Said, he and Kristen Sweeney dive into how podcasting has evolved from a content tool to a human connector—and why genuine connection may be the most valuable currency in an increasingly automated world.

Kim Callahan Fox has spent over 20 years shaping communications strategies for some of the world’s leading pharmaceutical, biotech, and health companies, including Bristol Myers Squibb, Johnson & Johnson, and now Milestone Pharmaceuticals. In her conversation with Kristen Sweeney on Expertly Said, Kim explains why she views trust and transparency as the cornerstones of strong communication and explores how companies can determine when to speak up about an issue and when to remain silent.

In this episode of Expertly Said, Kristen Sweeney speaks with Steve Jamieson, Associate Manager of Field Communications at Novo Nordisk. A former TV sports anchor, Steve pivoted to pharmaceutical sales before bringing his broadcast skills into corporate communications. Today, he helps engage Novo Nordisk’s nationwide sales reps through video, a medium he believes can highlight authenticity and personality in ways the written word sometimes can’t.

In this episode of Expertly Said, Kristen Sweeney talks with executive communications coach Brian Krogh—founder of BK Presentations and lead facilitator at Leadership-Link—about how technical experts can communicate like leaders. With experience spanning sales, ministry, and higher education, Brian brings a unique perspective on what it takes to connect across different industries and audiences.