Email After Hours: The Podcast for Email Senders
Sender Score Powered By Validity
Welcome to Email After Hours by Sender Score, powered by Validity.
By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc.
By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc.
Episodes
Mentioned books
Jan 5, 2023 • 23min
BIMI, BIMI More: How to Boost Email Engagement with Tom Bartel, SVP of Data Services at Validity
Episode Summary: Are you tired of fighting for attention in stuffed inboxes? Brand Indicators for Message Identification (BIMI) might be the answer. We know what marketers are thinking: Did we really need yet another email acronym? But BIMI is so much more than that. In this episode of Email After Hours, Tom Bartel, Senior Vice President of Data Services for Validity, joins hosts Guy Hanson and Danielle Gallant to explain how senders can use BIMI to win more clicks and conversions in the inbox. They’ll discuss the benefits of BIMI, how to implement it, adoption trends, and why senders will want to be early adopters of this emerging specification. (Best of all, they’ll do it in plain English!) If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
Dec 15, 2022 • 18min
What’s the Deal with Email Deliverability? (And Why Everyone Gets It Wrong)
Episode Summary: In this introductory episode, Guy and Danielle discuss who they are, what makes them email experts, and some of the biggest challenges email marketers are facing (hot takes included). Listen as they dive into one of the biggest mistakes email marketers make: failing to understand and prioritize email deliverability. Tune in as they unpack what deliverability is, why it matters, and how senders can pave their road to the inbox in any email climate.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
