Networking and Marketing Made Simple

Scott Aaron
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Jun 26, 2025 • 26min

Let's Make Sales Great Again

Benjamin Dennehy is not your average sales trainer—he’s the UK’s Most Hated Sales Trainer. Known for his brutally honest and no-nonsense approach, Benjamin has helped thousands of salespeople and business owners worldwide revolutionize their approach to selling.With over 10 years of experience, Benjamin’s Sales Matrix Training methodology eliminates weak sales habits and replaces them with battle-tested techniques that lead to predictable, consistent success.He’s a global speaker, trainer, and YouTuber, renowned for exposing the REAL reasons why salespeople fail—fear, poor prospecting habits, and a lack of control in sales conversations. His approach forces sales professionals to confront their limiting beliefs, embrace rejection, and become top-performing closers.Benjamin is here to challenge the outdated sales mindsets, shatter misconceptions, and help business owners and sales professionals stop quoting and hoping—and start closing deals with confidence.Connect with Benjamin here: https://www.linkedin.com/in/benjamindennehy/https://www.facebook.com/benjamindennehyukhttps://www.instagram.com/benjamindennehywww.uksmosthatedsalestrainer.comwww.salesmatrixcourses.comDon't forget to sign up for our FREE LinkedIn Content Workshop here:https://www.thetimetogrow.com/LinkedInContentRoadmap
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Jun 23, 2025 • 13min

Are LinkedIn Video Shorts Still Worth Doing?

That’s the question I asked myself recently…Because something wasn’t adding up. I was posting short-form videos (under 1 minute and 30 seconds) — the kind that show up in LinkedIn’s new “video-only” feed. But my engagement didn’t reflect the effort. So I took a step back and asked a better question: Where is my network spending its time? I tested it. I posted some content exclusively optimized for the short video feed, as well as other content for the general LinkedIn content feed, specifically videos that were over 1 minute and 31 seconds long. And here’s what I found:👉 My network is spending more time in the general content feed, not the short-form, video-only feed. That one insight changed the way I show up on the platform. It’s not that short videos aren’t valuable, but if your audience isn’t seeing them, your message might not land. So here’s my recommendation: Don’t guess. Test. Try both types of video.Track which ones get more impressions, reactions, comments, and shares. Then double down on where the attention is, not where the trends say it should be. Because the best content isn’t just short or long. It’s strategic. Don't forget to click below to download our FREE LinkedIn High Impact Post Templates: https://www.thetimetogrow.com/ecsposttemplates1:59 – What sparked the question about LinkedIn Shorts3:58 – The difference between the video-only feed and the general feed5:57 – How I tested both formats with my audience7:56 – The surprising results from my LinkedIn video engagement9:55 – What this means for your video strategy moving forward
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Jun 20, 2025 • 27min

How Marketing and Storytelling Drive Business Revenue

https://www.linkedin.com/in/davidmmastovich/https://davidmmastovich.com/Want to create better content on LinkedIn? Grab our FREE LinkedIn High-Impact Post Templates here:https://www.thetimetogrow.com/ecsposttemplates
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Jun 16, 2025 • 17min

Master Your Workday, Maximize Your LinkedIn Impact

If you’ve ever felt like you’re throwing spaghetti at the wall with your schedule or your LinkedIn content, this episode is your reset button.In this episode, Nancy and I break down how to structure your workday for focus, consistency, and client success, with a special emphasis on staying visible and effective on LinkedIn.Inside the episode:Why 5 focused hours can outperform a 12-hour hustleThe shift from “busy work” to intention-based productivityHow your daily habits directly impact your content quality on LinkedInWhy building authority online starts with offline structurePlus, a free resource: the LinkedIn High-Impact Post Templates that help you write scroll-stopping content in minutesWhether you're scaling your coaching or consulting business or just tired of chaotic days and inconsistent visibility online, this episode helps you lock in your rhythm and lead like a pro.👉 Grab the free LinkedIn content templates mentioned in the episode at: https://www.thetimetogrow.com/ecsposttemplates
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Jun 13, 2025 • 37min

How Your Story Can Increase Your Business and Income

Kyle Gray is a world-class presentation coach, story strategist, and author who helps coaches, startups, and executives use storytelling to better communicate their unique value and improve sales with their audience. He combines timeless storytelling with cutting-edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call, or in conversation, both online and offline.Connect with Kyle here: https://www.linkedin.com/in/kyle-gray-27055b33/https://www.facebook.com/heykylegrayhttps://www.instagram.com/heykylegraywww.thestoryengine.coDon't forget to click below to grab a copy of our FREE LinkedIn High-Impact Post Templates: https://www.thetimetogrow.com/ecsposttemplates
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13 snips
Jun 9, 2025 • 18min

How Often You Should Post On LinkedIn (and What Time?)

If you’ve ever wondered how frequently you should post on LinkedIn and when your content is most likely to reach the right people, this training breaks it all down.We explore the power of posting with intentionality and consistency, and how timing your content can boost engagement across time zones. I share why I post every morning between 7:00 and 7:30 am EST, Monday through Saturday, and how that strategy ensures my audience sees my content, whether they’re in New York, Dallas, or Los Angeles.Inside this episode, you'll learn:➡️ The ideal posting frequency to stay visible without burning out➡️ The best times of day to post for maximum reach➡️ A proven weekly structure using 3 content formats:- A vertical short-form video (audio/visual)- A market research poll to spark interaction- A high-value text post (newsletter, article, or written post)Plus, I explain why committing to just three days a week (like Monday, Wednesday, and Friday) can give you enough momentum to grow without feeling overwhelmed, especially when you batch your content ahead using LinkedIn’s built-in scheduling tool.Whether you're building brand authority, generating leads, or growing a loyal audience, this episode will give you the framework to show up consistently and strategically.Don't forget to grab a free copy of our High Impact Post Templates for LinkedIn here:https://www.thetimetogrow.com/ecsposttemplates
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Jun 6, 2025 • 35min

How Decision Making Is More Science Than Ever Before

Nika has spent 25+ years studying decision-making, with 15 of those years in consumer insights. She has studied consumer decision-making for Amazon, Google, Microsoft, Salesforce, PepsiCo, Anheuser-Busch, Oakley, Tillamook, General Mills, Expedia, Zillow, and many more - including startups that have barely been launched. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more. Connect with Nika here:https://www.linkedin.com/in/nikakabiri/www.sparkconsumerinsights.comDon't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here:https://networkacademy.kartra.com/page/LinkedIn101
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Jun 5, 2025 • 38min

Bite Size Tools to Build Stronger Brands

Peter Wilken is a branding expert with 30 years of experience working with some of the world's most prestigious brands, including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa.A 'madman' advertising veteran, Peter ran top creative agencies such as BBDO, Leo Burnett, and Ogilvy. He co-founded The Brand Company in 2002, a Hong Kong-based firm whose clients included AIG, SmarTone-Vodafone, and Shangri-La Hotels.A global nomad, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he founded his private consulting company, Dolphin Brand Strategy, and the online brand strategy coaching platform, The Lighthouse Brand Strategy Academy. Launched in late 2023, the academy is Peter’s online course and mentoring program focused on democratizing effective brand strategy, making it accessible, affordable, and actionable to small business owners, solopreneurs, and brand strategists everywhere.Peter is the author of Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands, which includes more than 40 carefully curated, bite-sized creative and strategic thinking tools, as well as the free e-book, The 10 Commandments to Build a Strong Brand (and Steer Your Ship). He lives in West Vancouver, BC, with his wife Regina. They have three grown sons, two grandchildren, and a beagle.Connect with Peter here:https://www.linkedin.com/in/peterwilken/https://www.facebook.com/lighthousebrandstrategy/https://www.instagram.com/dolphinbrandman/https://www.peterwilken.com/Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here:https://networkacademy.kartra.com/page/LinkedIn101
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Jun 4, 2025 • 25min

Paid Advertising Does Work When Done The Right Way

Garrett Nann is a results-driven digital marketing expert and entrepreneur specializing in paid advertising, SEO, and data-driven growth strategies. As the Co-founder of POP Advertising Partners, he manages over $1 million per month in Google Ads and spearheads national SEO campaigns for e-commerce and B2C brands, helping businesses maximize their online presence and customer acquisition.Garrett’s journey in marketing began with selling ads on pizza boxes, a creative and grassroots approach that laid the foundation for his expertise in high-impact advertising. His latest innovation, the Smart Data Pixel, is transforming the way businesses capture and monetize website traffic. This cutting-edge technology allows companies to identify anonymous site visitors, turning lost opportunities into revenue-generating leads.With a passion for leveraging data to drive growth, Garrett continues to push the boundaries of digital marketing, helping brands scale effectively in an increasingly competitive landscape.Connect with Garrett here:https://www.linkedin.com/in/garrettnann/https://www.facebook.com/popadpartnershttps://www.instagram.com/garrettnann/smartdatapixel.comDon't forget to register for my FREE LinkedIn 101 Workshop on June 9th from 12 - 1:30 pm EST here:https://networkacademy.kartra.com/page/LinkedIn101
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Jun 3, 2025 • 32min

SEO Is Not Dead! It's Never Been More Alive and Here's Why

Corey is an author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him the recipient of the KCDMA 2019 Marketer of the Year award.In addition to leading VOLTAGE, he has served as an officer on the global trade association board. He also previously led a local initiative in Kansas City, founding the KC Search Marketing Conference, and prior to that, co-hosted a local marketing and tech radio show.He is currently a contributor to Search Engine Journal, Search Engine Land, and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics, including at SMX and Digital Summit events.Corey has created the START Planning process featured in his new Amazon best-seller book, the Digital Marketing Success Plan, which you can find at thedmsp.com.Connect with Corey here: https://www.linkedin.com/in/coreymorris/https://www.facebook.com/digital.coreymorrisDon't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12-1:30 pm EST here: https://networkacademy.kartra.com/page/LinkedIn101

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