The MIT Press Podcast

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now: How Amazon Branded Convenience and Normalized Monopoly (MIT Press, 2022), Emily West examines Amazon's consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy.Noopur Raval is a postdoctoral researcher working at the intersection of Information Studies, STS, Media Studies and Anthropology

Artificial intelligence, or AI for short, has generated a staggering amount of hype in the past several years. Is it the game-changer it's been cracked up to be? If so, how is it changing the game? How is it likely to affect us as customers, tenants, aspiring homeowners, students, educators, patients, clients, prison inmates, members of ethnic and sexual minorities, and voters in liberal democracies? Authored by experts in fields ranging from computer science and law to philosophy and cognitive science, A Citizen's Guide to Artificial Intelligence (MIT Press, 2022) offers a concise overview of moral, political, legal and economic implications of AI. It covers the basics of AI's latest permutation, machine learning, and considers issues such as transparency, bias, liability, privacy, and regulation.Both business and government have integrated algorithmic decision support systems into their daily operations, and the book explores the implications for our lives as citizens. For example, do we take it on faith that a machine knows best in approving a patient's health insurance claim or a defendant's request for bail? What is the potential for manipulation by targeted political ads? How can the processes behind these technically sophisticated tools ever be transparent? The book discusses such issues as statistical definitions of fairness, legal and moral responsibility, the role of humans in machine learning decision systems, “nudging” algorithms and anonymized data, the effect of automation on the workplace, and AI as both regulatory tool and target.Dr John Zerilli is a philosopher with particular interests in cognitive science, artificial intelligence, and the law. He is currently a Leverhulme Fellow at the University of Oxford, a Research Associate in the Oxford Institute for Ethics in AI, and an Associate Fellow in the Centre for the Future of Intelligence at the University of Cambridge.Frances Sacks is a journalist and graduate of Wesleyan University where she studied in the Science and Society Program.

Carbon Queen: The Remarkable Life of Nanoscience Pioneer Mildred Dresselhaus (MIT Press, 2022) follows Mildred Dresselhaus (or Millie, as everyone calls her) from her childhood in New York City to her final years in Cambridge. It focuses on her scientific achievements, but also rightfully presents her as a multi-hyphenate: being a resilient student, an adaptive researcher, a professor, an administrator, an advocate, a fundraiser, a patent owner, a book author. The accolades are plentiful and her involvement in science seemingly boundless.Maia Weinstock masterfully blends anecdotes and scientific explanations into the life story of a truly phenomenal scientist.In this episode of the podcast, we discuss Millie’s multifaceted career, as well as the process of putting the book together, and Maia’s history course on women in science.Ana Georgescu studied astrophysics and physics at Harvard University and is now a science consultant and writer based in New York City.

Has the internet really been the main culprit behind the upheaval of the contemporary media industries? In Media Disrupted: Surviving Pirates, Cannibals, and Streaming Wars (MIT Press, 2021), Professor Amanda Lotz provides a rebuttal to persistent myths about disruption across the mediascape of the late 20th and early 21st Centuries. Through a granular reading of four media industries – newspapers, recorded music, film and television – Lotz demonstrates that the internet has had diffuse and divergent effects in each, none of which are adequately explained through simplistic narratives of piracy or cannibalism. Lotz suggests that the speed and scale of reconfiguration in these industries has stemmed more from built up consumer demand and business (mal)practices, often with deep historical roots, which have only then been catalysed by the advent of the internet.Alongside laying out what we often get wrong about the internet and the media industries, Lotz provides detailed analyses of those media businesses which managed to negotiate this tumultuous period successfully. Media Disruption helps us understand how the media industries got to where they are today and provides valuable lessons for those seeking to weather disruptions to come.Professor Amanda Lotz works at the Digital Media Research Centre at Queensland University of Technology.

Few people realize that raising children is the single largest industry in the United States. Yet this vital work receives little political support, and its primary workers—parents—labor in isolation. If they ask for help, they are made to feel inadequate; there is no centralized organization to represent their interests; and there is virtually nothing spent on research and development to help them achieve their goals. It’s almost as if parents are set up to fail—and the result is lost opportunities that limit children’s success and make us all worse off. In The Parent Trap: How to Stop Overloading Parents and Fix Our Inequality Crisis (MIT Press, 2022), Nate Hilger combines cutting-edge social science research, revealing historical case studies, and on-the-ground investigation to recast parenting as the hidden crucible of inequality.Parents are expected not only to care for their children but to help them develop the skills they will need to thrive in today’s socioeconomic reality—but most parents, including even the most caring parents on the planet, are not trained in skill development and lack the resources to get help. How do we fix this? The solution, Hilger argues, is to ask less of parents, not more. America should consider child development a public investment with a monumental payoff. We need programs inspired by Medicare—call them Familycare—to drive this investment. To make it happen, parents need to become an interest group that can wield its political power on behalf of children—who will always be the largest bloc of disenfranchised people in this country.The Parent Trap exposes the true costs of our society’s unrealistic expectations around parenting and lays out a profoundly hopeful blueprint for reform.Nate Hilger is a Harvard and Stanford-trained economist who has worked as a professor of economics at Brown University and an economist and data scientist in Silicon Valley. While in academia he was a Research Fellow at the National Bureau of Economic Research and continues to hold an affiliation with the Population Studies and Training Center at Brown. In 2020 he served as a lead policy consultant on early childhood and non-K12 child development issues for Pete Buttigieg’s presidential campaign.His academic research on child development and inequality has been published in The Quarterly Journal of Economics and other leading peer-reviewed journals, and has been featured in The New York Times, The Washington Post, and other major media outlets. He lives with his wife and son in Redwood City, California.Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new Master's program in Applied Economics focused on the digital economy.

In Technology of the Oppressed: Inequity and the Digital Mundane in Favelas of Brazil (MIT Press, 2022), David Nemer draws on extensive ethnographic fieldwork to provide a rich account of how favela residents engage with technology in community technology centers and in their everyday lives. Their stories reveal the structural violence of the information age. But they also show how those oppressed by technology don’t just reject it, but consciously resist and appropriate it, and how their experiences with digital technologies enable them to navigate both digital and nondigital sources of oppression—and even, at times, to flourish. Nemer uses a decolonial and intersectional framework called Mundane Technology as an analytical tool to understand how digital technologies can simultaneously be sites of oppression and tools in the fight for freedom. Building on the work of the Brazilian educator and philosopher Paulo Freire, he shows how the favela residents appropriate everyday technologies—technological artifacts (cell phones, Facebook), operations (repair), and spaces (Telecenters and Lan Houses)—and use them to alleviate the oppression in their everyday lives. He also addresses the relationship of misinformation to radicalization and the rise of the new far right. Contrary to the simplistic techno-optimistic belief that technology will save the poor, even with access to technology these marginalized people face numerous sources of oppression, including technological biases, racism, classism, sexism, and censorship. Yet the spirit, love, community, resilience, and resistance of favela residents make possible their pursuit of freedom.David Nemer is an Assistant Professor in the Department of Media Studies and in the Latin American Studies program at the University of Virginia. He is also a Faculty Associate at Harvard University's Berkman Klein Center and Princeton University's Brazil Lab. His research and teaching interests cover the intersection of Science and Technology Studies (STS), Anthropology of Technology, ICT for Development (ICT4D), and Human-Computer Interaction (HCI). Nemer is an ethnographer whose fieldworks include the Slums of Vitória, Brazil; Havana, Cuba; Guadalajara, Mexico; and Eastern Kentucky, Appalachia. Nemer is the author of Technology of the Oppressed (MIT Press, 2022) and Favela Digital: The other side of technology (Editora GSA, 2013).Austin Clyde is a Ph.D. candidate at the University of Chicago Department of Computer Science. He researches artificial intelligence and high-performance computing for developing new scientific methods. He is also a visiting research fellow at the Harvard Kennedy School's Science, Technology, and Society program, where my research addresses the intersection of artificial intelligence, human rights, and democracy.

Few would disagree that inclusion is both the right thing to do and good for business. Then why are we so terrible at it? If we believe in the morality and the profitability of including people of diverse and underestimated backgrounds in the workplace, why don’t we do it? Because, explains Ruchika Tulshyan in this eye-opening book, we don’t realize that inclusion takes awareness, intention, and regular practice. Inclusion doesn’t just happen; we have to work at it. Tulshyan presents inclusion best practices, showing how leaders and organizations can meaningfully promote inclusion and diversity. Tulshyan centers the workplace experience of women of color, who are subject to both gender and racial bias. It is at the intersection of gender and race, she shows, that we discover the kind of inclusion policies that benefit all. Tulshyan debunks the idea of the “level playing field” and explains how leaders and organizations can use their privilege for good by identifying and exposing bias, knowing that they typically have less to lose in speaking up than a woman of color does. She explains why “leaning in” doesn’t work—and dismantling structural bias does; warns against hiring for “culture fit,” arguing for “culture add” instead; and emphasizes the importance of psychological safety in the workplace—you need to know that your organization has your back. With Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work (MIT Press, 2022), Tulshyan shows us how we can make progress toward inclusion and diversity—and we must start now.Sine Yaganoglu trained as a neuroscientist and bioengineer (PhD, ETH Zurich). She currently works in innovation management and diagnostics.

“One should really only do philosophy as poetry.” What could Ludwig Wittgenstein have meant by this? What was the context for this odd remark? In Wittgenstein’s Artillery: Philosophy as Poetry (MIT Press, 2021), James Klagge provides a perspective on Wittgenstein as a person and how his life intersected with his work, in particular in the transition from his early Tractatus Logico-Philosophicus to the later Philosophical Investigations. Based on private notebooks and memoirs by some of Wittgenstein’s students, Klagge, a professor of philosophy at Virginia Tech, sees Wittgenstein’s interactions with his students as gradually prodding him to come grips with the problem of how to influence the frames of mind that people take to philosophical problems. Poetry, along with parables, similes, and other imaginative presentations, exemplify a way of addressing these non-cognitive attitudes – and Wittgenstein conceded that he was not entirely successful in his efforts.Carrie Figdor is professor of philosophy at the University of Iowa.

The human brain undergoes massive changes during its development, from early childhood and the teenage years to adulthood and old age. Across a wide range of species, from C. elegans and fruit flies to mice, monkeys, and humans, information about brain connectivity (connectomes) at different stages is now becoming available. New approaches in network neuroscience can be used to analyze the topological, spatial, and dynamical organization of such connectomes. In Changing Connectomes: Evolution, Development, and Dynamics in Network Neuroscience (MIT Press, 2020), Marcus Kaiser provides an up-to-date overview of the field of connectomics and introduces concepts and mechanisms underlying brain network changes during evolution and development.Drawing on a range of results from experimental, clinical, and computational studies, Kaiser describes changes during healthy brain maturation and during brain network disorders (including such neurodevelopmental conditions as schizophrenia and depression), brain injury, and neurodegenerative disorders including dementia. He argues that brain stimulation is an area where understanding connectome development could help in assessing the long-term effects of interventions. Changing Connectomes is a suitable starting point for researchers who are new to the field of connectomics, and also for researchers who are interested in the link between brain network organization and brain and cognitive development in health and disease. Matlab/Octave code examples available at the MIT Press website will allow computational neuroscience researchers to understand and extend the shown mechanisms of connectome development.Galina Limorenko is a doctoral candidate in Neuroscience with a focus on biochemistry and molecular biology of neurodegenerative diseases at EPFL in Switzerland.

Kendall Square in Cambridge, Massachusetts, has been called “the most innovative square mile on the planet.” It's a life science hub, hosting Biogen, Moderna, Pfizer, Takeda, and others. It's a major tech center, with Google, Microsoft, IBM, Amazon, Facebook, and Apple all occupying big chunks of pricey office space. Kendall Square also boasts a dense concentration of startups, with leading venture capital firms conveniently located nearby. And of course, MIT is just down the block. In Where Futures Converge: Kendall Square and the Making of a Global Innovation Hub (MIT Press, 2022), Robert Buderi offers the first detailed account of the unique ecosystem that is Kendall Square, chronicling the endless cycles of change and reinvention that have driven its evolution.Buderi, who himself has worked in Kendall Square for the past twenty years, tells fascinating stories of great innovators and their innovations that stretch back two centuries. Before biotech and artificial intelligence, there was railroad car innovation, the first long-distance telephone call, the Polaroid camera, MIT's once secret, now famous Radiation Laboratory, and much more. Buderi takes readers on a walking tour of the square and talks to dozens of innovators, entrepreneurs, urban planners, historians, and others. He considers Kendall Square's limitations—it's “gentrification gone rogue,” by one description, with little affordable housing, no pharmacy, and a scarce middle class—and its strengths: the “human collisions” that spur innovation.What's next for Kendall Square? Buderi speculates about the next big innovative enterprises and outlines lessons for aspiring innovation districts. More important, he asks how Kendall Square can be both an innovation hub and a diversity, equity, and inclusion hub. There's a lot of work still to do.Galina Limorenko is a doctoral candidate in Neuroscience with a focus on biochemistry and molecular biology of neurodegenerative diseases at EPFL in Switzerland.