The EdUp Experience

Dr. Kristina Powers is President of the Institute for Effectiveness in Higher Education.  IEHE is a data analytics powerhouse. They work with senior leaders to deliver clear, practical information needed for informed decision-making. Tackling tough data analytic topics in easily understandable ways, IEHE partners with colleges and universities to create customized pathways from institutional weaknesses to success. Dr. Powers serves as the WSCUC Fellow on Student Achievement as a resource to WSCUC institutions regarding the Graduation Rate Dashboard.  Also, Dr. Powers is an IPEDS National Trainer - simply put, she knows higher education DATA! A special holiday message from Gemma Sallustio in the introduction! Thanks so much for tuning in. Join us again next time for another episode! Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

Ryan Craig is a wildly successful venture capitalist.  He is the Managing Director of University Ventures, a firm dedicated to creating new pathways from education to employment.  Ryan has written two very successful books regarding higher education and the need for change and he also is a regular contributor to publications like Inside Higher Education and Forbes.   Thanks so much for tuning in. Join us again next time for another episode! Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

In This Episode… Join us in a riveting conversation with Mayaan Gordon, a TikTok social media phenom with 1.7 million followers. She gives the inside scoop on how to mobilize social media in higher education to grow an audience quickly and use its content and technology in marketing, as she has had amazing success in her meteoric rise as a social media influencer since October 2019.  ● [03.20] Maayan describes how to conceptualize TikTok for business and higher education marketing to use its content and technology ● [05.45] Maayan provides advice for anyone who wants to jump on Tik Tok and start to create education-related videos ● [07.05]Maayan explains the tools available for Tik Tok creators, including data analytics and provides an overview of how the platform functions ● [09.30] Maayan recounts her story of how she overcame her own personal struggles to become a top social media influencer ● [16.10] Maayan lays out how TikTok can be used in higher education marketing ● [19.20] Maayan breaks down her strategy for creating viral social media content ● [22.35] Maayan gives the pros and cons for higher education marketing professionals to learn Tik Tok marketing strategy versus hiring a social media consultant to deploy content on the platform ● [26.10] Maayan gives insight on the logistics of how videos are created, how marketing leads can captured and converted, the advantages of colleges using Tik Tok for brand awareness and how she keeps challenging herself to grow in this uncharted social media territory ● [36.50] Maayan closes out the show with what she would like to be remembered for and what she sees as the future for higher education People We Mentioned in the Show  ● Maayan Gordan was our guest today. Learn more about her at tiktokinfluencing.com  Episode Length: 42:48  Thanks so much for tuning in. Join us again next time for another episode! Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

Ken Knueven is Managing Consultant for the Association of Governing Boards for Universities. He gives listeners an inside-out look regarding higher ed and what is happening within industry. This is the first time we ask a guest about COVID-19 and the potential consequences to institutions of higher learning. It’s a can’t miss episode. Thanks so much for tuning in. Join us again next time for another episode! Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

You've heard the name.  Gallup - synonymous with surveys and data, can help higher education focus on "key institutional priorities powered by Gallup research, analytics, and advice."  In this episode, Elvin and Liz interview Gallup Education Consultant John Clark.  John schools us on how Gallup can help institutions create successful student experiences, understand the campus climate, and how to use the information to differentiate from the competition. Thanks so much for tuning in. Join us again next time for another episode! Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

In This Episode…Join us as we speak to 20-year teaching veteran Danielle Shelton. She shares a wealth of knowledge about quickly and effectively mobilizing and delivering classes online in light of the coronavirus health crisis, based on her experience teaching online and face-to-face in both the K-12 and higher education environments. ● [02.00] Danielle explains her K-12 and higher education background ● [05.15] Danielle describes how teachers can prepare themselves to teach online ● [07.30] Danielle provides some free online resources for teachers, including Internet websites ● [13.05] Danielle suggest strategies for helping students adjust to online learning ● [21.30] Danielle busts some common myths about online learning ● [30.00] Danielle provides her final online learning resources with a final word of caution Online Teaching Resources We Mentioned in the Show Algebra Nation Khan Academy Newsela www.nearpod.com Vocabulary.com Think Central EverCleverMom.com- COVID-19 Camp McGraw-Hill MERLOT Norton Publishing InQuizitive martwork5 Pearson Wiley Publishers Zoom GotoMeeting WebEx Google Hangouts Microsoft Teams

In This Episode… Join us as we have a fascinating conversation with Bernie Weiss, President of iHeartMedia New York. He takes us on his epic career journey in media from his humble beginnings as an account executive with iHeartMedia’s New York cluster in 2004. Get a peek into a media mastermind’s strategy for how higher education can use the power of media to create brand awareness and drive student enrollment with digital marketing. ● [02.15] Bernie Weiss explains his journey to becoming the President of iHeartMedia New York ● [06.20]  Bernie Weiss gives advice for new graduates to be competitive in today’s marketplace ● [11.30]  Bernie Weiss explains his roles and responsibilities at iHeartMedia, the goals and mission of the organization and his hiring process as a hiring manager. ● [21.15] Bernie Weiss explains how colleges can better prepare students for a rigorous hiring process ● [26.05] Bernie Weiss explains how colleges and universities should position themselves in their marketing campaigns to uniquely brand themselves with a “story” in today’s new media marketing environment and what iHeartMedia does to help in their partnerships with institutions ● [33.15] Bernie Weiss describes what he would like to be remembered for and what he sees as the future for higher education People and Companies We Mentioned in the Show ● Bernie Weiss was our guest today. Learn more about iHeartMedia. Episode Length: 36:09 Thanks so much for tuning in.  Join us again next time for another episode!  Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

Join us as we talk with Doug Lederman, Editor and Co-Founder of Inside Higher Ed. If you work in higher ed, there is basically a 100% chance you are getting some level of news from Inside Higher Ed. Doug is a great facilitator of higher ed information! Thanks so much for tuning in.  Join us again next time for another episode!  Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

How can Higher Ed professionals recruit students using podcasts? Evo Terra of Simpler Media Productions published the 40th ever podcast in 2004. He has seen podcasts come and go and can tell you why your content may or may not be good enough for the long term. If you work in education, you’ll find gems in here about how to start and optimize a university podcast.  Thanks so much for tuning in.  Join us again next time for another episode!  Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

Brandon Busteed is one of the top voices in education today. As President of Kaplan University Partners, Brandon uses his resources to help higher education adapt, grow, and thrive. As the former Global Head of Public Sector at Gallup, Brandon has access to research that guides his data-driven decision-making helping to champion change within higher education. If you are a student, work within higher education, or have kids that will someday enter higher education, you won't want to miss this episode.  Thanks so much for tuning in.  Join us again next time for another episode!  Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!