Second Nature

The Evolution of Brands, Athletes and Creators If there's one thing for certain, it's that nothing ever stays the same - doubly so if you're a brand in the outdoor space or an athlete or creator. Over the past year, we've had so many discussions about what's working, the right way to approach it, and how it has evolved. Jonathan Levitt: https://www.linkedin.com/in/jlevitt815/ Small Shows Hit Different: https://substack.com/@longrunlabs/p-190439642 Hollow Socks: https://hollowsocks.com/ Hollow Socks on Second Nature: https://youtu.be/qri10TgoOMM Jonathan's Previous SN episode: https://youtu.be/fYEjPke9Btg Brand Partnership 101 Article: https://substack.com/home/post/p-170877180 Substack Podcasts: https://on.substack.com/p/introducing-the-substack-recording Colleen Quigley: https://www.instagram.com/steeple_squigs/ Kitworks: https://alnk.to/hsyF2FO Claude: https://claude.ai/ Eternal: https://www.eternal.co Alex Mather on Second Nature The Huddle: https://findmyhuddle.com/ Second Nature Slack: https://www.launchpass.com/second-nature BPC - Brand, Product, Content: Raziq Rauf "This Is Running" (Book): https://amzn.to/3PteKKk Seth LaRue Trail Waves: https://trailwaves.substack.com/ Wahoo Kickr: https://amzn.to/4bAgDgY Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Recently, two long-standing outdoor industry businesses, Alpenglow Expeditions and Thomson Bike Tours, were acquired by Milky Way Park. But while acquisitions are nothing new to the outdoor industry, the way it came together (and continues to develop) is worth a closer look. On this episode, iconic athlete and Alpenglow founder Adrian Ballinger joins Milky Way Park's founder Matthew Lloyd-Thomas to share the story. Show Notes: Adrian Ballinger: https://www.instagram.com/adrianballinger/ Alpenglow Expeditions: https://alpenglowexpeditions.com/ Matthew Lloyd-Thomas: https://www.linkedin.com/in/matthew-lloyd-thomas-541a9614/ Milky Way Park: https://www.milkywaypark.com/ Chernin Group: https://tcg.co/ Unrivaled Sports: https://www.unrivaledsports.com/ Emily Harrington: https://www.instagram.com/emilyaharrington/ Thomson Bike Tours: https://www.thomsonbiketours.com/ Aiden Charles (Coach): https://www.charlescoaching.com/coaches/ The Duffel Shuffle Podcast: https://www.duffelshufflepodcast.com/ DangerStik: https://www.youtube.com/@DangerStikTV Mt Everest Ski Project: https://www.youtube.com/watch?v=cjZvFY6__qw Centium AI: https://www.centium.ai/ BPC - Brand, Product, Content Luft Bike Shop: https://luftlosangeles.com/ Zipp 404 Wheels: https://www.sram.com/en/zipp/models/wh-404-ftld-b1 Keith McNally "I Regret Everything" (Book): https://amzn.to/40BXhBO Derek Thompson - Fatherhood: https://www.derekthompson.org/p/three-reasons-to-be-a-parent Lenz Heated Socks: https://lenzproducts.com/ Broken Arrow Skyrace: https://www.brokenarrowskyrace.com/ Tangle Podcast: https://podcasts.apple.com/gb/podcast/tangle/id1538788132 Freehub Magazine: https://freehub.com/ John Mackey on David Senra: https://www.youtube.com/watch?v=U8zqsiePKsg Jason Fried on David Senra: https://www.youtube.com/watch?v=BdDCtMA1gSw Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

The Future Of Investing In The Outdoor Industry Mel Strong made a meaningful impression during her first appearance on the podcast, and we've got her back on the podcast again to demystify how brands can raise capital, how to speak to boards and VCs, and to answer the all-important question...should we have our own venture fund? Show Notes: Mel Strong: https://www.linkedin.com/in/melanie-strong/ Mel's First Second Nature Episode: https://www.youtube.com/watch?v=q2V0nDHyQRw Next Ventures: https://www.nextventures.com/ TRE: https://www.therunningevent.com/ Nike ACG: http://nikeacg.com/ Oura: https://ouraring.com/ Trial Library: https://www.triallibrary.com/ Eternal: https://eternal.co/ Trucks (VC): https://www.trucks.vc/ Next Ventures Substack: https://nextventures.substack.com/ Felix Kim: https://www.linkedin.com/in/felixkim93/ Ramble Campgrounds: https://ramble.camp/ BPC - Brand, Product, Content: Ramble Campground: https://ramble.camp/ Path Projects - Basis Tee: https://pathprojects.com/products/basis-tee The Courage To Be Disliked (Book): https://amzn.to/471R716 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Uplifting Talent In The Outdoor Industry Rachael Burnside saw an opportunity to build a stronger community of women in the bike industry by connecting experienced mentors with mentees, which would help build and retain top talent. The fifth round of the Uplift mentorship program is now underway, and in our conversation, Rachael breaks down the playbook of what it took to build this program - and how any other industry can adapt and benefit from making these connections. Show Notes: Rachael Burnside: https://www.linkedin.com/in/rachael-burnside-1bb0b937/ Uplift: https://www.instagram.com/uplift.mentoring.networking/ Shift Active Media: https://www.shiftactivemedia.com/ Rouleur: https://www.rouleur.cc/ Rouleur Live: https://www.rouleur.cc/en-us/pages/rouleur-live Rapha: https://www.rapha.cc/ Alexa Cunningham: https://www.linkedin.com/in/alexa-cunningham-41045433/ Kate Veronneau on Second Nature: https://www.youtube.com/watch?v=RPlJTBv6ABo Stacy Perlis (CFO at Wahoo): https://www.linkedin.com/in/stacy-perlis-cpa/ BPC - Brand, Product, Content: Pure Sport: https://puresport.co/en-us Upway: https://upway.co/ Adweek Article - Outside Interactive: https://www.adweek.com/media/outside-interactive-profit-transformation/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

The Roadmap Of Rumpl Wylie Robinson co-founded Rumpl over a decade ago, bringing an idea to life in the way that every outdoor entrepreneur dreams of doing. Over that time, he's experienced the twists and turns, ups and downs, and during this introspective discussion, we dig into the roadmap and the lessons he's learned from the journey (so far). Show Notes: Wylie Robinson: https://www.linkedin.com/in/wylierobinson/ Rumpl: https://www.rumpl.com/ Kickstarter: https://www.kickstarter.com/ Huckberry: https://huckberry.com/ White Road Investments: https://whiteroadinvestments.com/ Rumpl on Shark Tank: https://www.youtube.com/watch?v=BScmKUoSNdc Rumpl Collabs: https://www.rumpl.com/pages/collaborations BPC (Brand, Product, Content): Kids Ride Shotgun: https://kidsrideshotgun.com/ TowWhee: https://towwhee.com/ Super Rider x Chris King: https://www.youtube.com/watch?v=pvUku8KfEII Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Uncovering The Fear Of Success Christian Rawles joins the podcast today for an extremely open and honest discussion about career, success, and how we approach our work. Christian has inspired so many thought-provoking conversations offline, we had to get him on the podcast to share his wisdom and insights with everyone. This is a special episode, we hope you enjoy it! Christian Rawles: https://www.christianrawles.com/ KORE Podcast: https://koreoutdoors.transistor.fm/ Enneagram Test: https://www.eclecticenergies.com/enneagram/test Enneagram Made Easy (Book): https://amzn.to/4abMbHO Tiny Experiments (Book): https://amzn.to/3NP5EGZ Billy Oppenheimer Newsletter: https://billyoppenheimer.com/ The Go-Giver (Book): https://amzn.to/4qhcIcO The Lion Tracker's Guide To Life (Book): https://amzn.to/4rndlT6 The Gap and The Gain (Book): https://amzn.to/3NZMGNJ Founders Podcast: https://www.founderspodcast.com/ Five Year Journal: https://amzn.to/3MkQXLd BPC - Brand, Product, Content: Durston Gear: https://durstongear.com/ Centium AI: https://www.centium.ai/ Jonathan Weaver's Substack: https://theantiblueprintproject.substack.com/ Powerwolf: https://www.powerwolf.net/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Des Linden, 2018 Boston Marathon champion turned writer and podcaster, now exploring trail and ultra-distance races. She talks about stepping away from elite marathon chasing, the lure and learning curve of trail and ultra events, how partnerships shaped her new path, and why creating content and live shows became a big part of her life.

The Outdoor Brand Spending $1 MILLION On Ads (Every Month) You could've heard a pin drop at Outdoor Media Summit when Brian Davis told the audience his brand spends one million dollars on ads every month. But how did he get here? In this week's episode, we got to dive into Brian's history of launching and building brands - and the conversation that followed did not disappoint. Show Notes: Brian Davis: https://www.linkedin.com/in/briandavisinnovates/ Hollow Socks: https://hollowsocks.com/ Fix It Sticks: https://store.fixitsticks.com/ Back Bottle: https://backbottle.com/ Zach Stuck: https://x.com/zachmstuck Zach's Agency: https://www.homesteadstudio.co/ Josh Haskins (New GM): https://www.linkedin.com/in/jthaskins/ Scheels: https://www.scheels.com/ BPC - Brand, Product, Content: Wahoo Bike: https://www.wahoofitness.com/devices/indoor-cycling/smart-bikes Fanttik X10 Ace Mini Bike Pump: https://amzn.to/4pYICKZ Founders Podcast - Kevin Kelly: https://www.youtube.com/watch?v=RUKafK3xCfY Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

How To Write A Book About Running Raziq Rauf is the author behind "This Is Running" a new book that comes out in a few short months. Raz is also the author behind Running Sucks on Substack, and in this episode we dig into the process of becoming a published author, along with all the necessary hurdles to get over the hurdles to making it happen. Show Notes: Raziq Rauf: https://www.linkedin.com/in/raziqrauf/ This Is Running (Book): https://amzn.to/3O7h1Ke Running Sucks (Newsletter): https://www.runningsucks101.com/ Batsford Publishing: https://www.batsfordbooks.com/ David Miller (Photographer): https://www.instagram.com/davidmiller.photography/ Brandon Leonard: https://semi-rad.com/ Like The Wind: https://www.likethewindmagazine.com/ Chuck Palahniuk Substack: https://chuckpalahniuk.substack.com/ Grant Wall (Journalist): https://en.wikipedia.org/wiki/Grant_Wahl Sabrina Little - The Examined Run: https://amzn.to/3LGvFHQ Duhkha: https://buddho.org/dukkha-the-unsatisfactoriness-of-existence/ BPC - Brand, Product, Content: "The Running Ground" - Nicolas Thompson: https://amzn.to/4qLgbl6 Paperclip.cc: https://www.thepaperclip.cc/ Greeking Out (Nat Geo): https://www.nationalgeographic.com/podcasts/greeking-out Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Alex Mather and his team at Eternal are building a platform that addresses long term health of active, athletic people looking for a proactive approach. In this episode, we dug into the lessons Alex learned while being an early employee at Strava, founding The Athletic (as well as exiting it) and it all played into his latest venture. Show Notes: Alex Mather: https://www.linkedin.com/in/alexemather/ Eternal: https://www.eternal.co The Athletic: https://www.nytimes.com/athletic/ Strava: https://www.strava.com/ Rebecca Rusch: https://www.rebeccarusch.com/ Mel Strong: https://www.linkedin.com/in/melanie-strong/ Next Ventures: https://www.nextventures.com/ BPC - Brand, Product, Content: Oura: https://ouraring.com/ Nuclear War (Book): https://amzn.to/4jRGT8Z Semafor - Jonah Weiner: https://www.semafor.com/article/10/14/2025/blackbird-spyplane-jonah-weiner The War Of Art (Book): https://amzn.to/45nir9z Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia