The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager
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Jan 30, 2026 • 57min

How to Get Affiliates to Actually Promote

If you want affiliates to actually promote, it's on YOU to make it happen. Because the truth is… most affiliates don't wake up thinking about your program, your product or your launch. They need a spark—and if you don't light the fire, no one will. In this episode, I'll show you how to activate affiliates early, keep them engaged, and turn passive partners into top promoters. Links Mentioned in this Episode Affiliate Promo Plan Template Rethink Dieting Webinar with Matt and Alan Get ALL of our Affiliate Activation Templates What Affiliates REALLY Need to be Successful How to Co-Create Promo Plans with Your Affiliates Recommended Affiliate Programs and Upcoming Product Launches
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Jan 21, 2026 • 25min

How to Sell With Confidence (Not Desperation)

When it's time to sell, do you suddenly sound… different? A lot of people do. Their tone changes. Their words change. Their confidence changes. And without realizing it, they stop sounding like themselves. They stop sounding confident and start sounding desperate. That shift kills trust, hurts conversions, and slowly damages your brand. In this episode, I'm sharing how to sell in a way that feels natural, confident, and completely on brand… without sounding desperate, awkward, or fake. If selling ever feels uncomfortable or forced, this episode will help you fix that. Links Mentioned in this Episode How to Use Swipe Copy How to Stand Out in a Crowded Market
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Jan 15, 2026 • 56min

Is AI the End of Affiliate Marketing?

What if the biggest threat to affiliate marketing right now… is also its biggest opportunity? There's been a lot of noise lately about AI replacing content creators… killing SEO… making affiliates obsolete. But is that actually true? In today's episode, I'm discussing the real impact of AI on affiliate marketing… what's changing, what isn't, and how the smartest affiliates are using AI to grow faster than ever. If you're worried AI is going to ruin everything… or just trying to figure out how to adapt, this one's for you. Links Mentioned in this Episode Review Post Pro Affiliate Email Pro Affiliate Terms Wizard
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Jan 6, 2026 • 47min

How to Grow Your Affiliate Program with Podcast Interviews

If you're looking to grow your audience, boost your credibility, and build your email list in a big way, podcast interviews might just be your secret weapon. In this episode, I'm sharing exactly how I've landed more than 600 podcast interviews… and how I turned those into affiliates who became a huge driver of our company's growth. Links Mentioned in this Episode ListenNotes MeetEdgar Your First 100 Affiliates Pretty Link
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Dec 30, 2025 • 53min

2026 New Year's Resolutions for Affiliate Marketers

Let me ask you something… what if 2026 is the year you stop hoping affiliate marketing works and start treating it like it actually matters? Not more random promos. Not more last‑minute emails. Real commitments that change how you show up, how you promote, and how you get paid. In this episode, I'm sharing the affiliate resolutions that actually move the needle… from building systems and tracking results to selling with confidence and creating bonuses that stand out. If you want this year to be different, this is where it starts. Links Mentioned in this Episode Watch My Walkthrough of my Kit Account Kit Email List Launch Challenge Turn Your Passions Into Profits Review Post Pro
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Dec 22, 2025 • 46min

New Year's Resolutions for Affiliate Managers

What if 2026 was the year your affiliate program finally took off? Today, I'm sharing the resolutions smart affiliate managers are making this year. These are the type of resolutions that lead to bigger launches, more evergreen sales, and stronger affiliate relationships. If you want this to be your best year ever, listen up. Links Mentioned in this Episode Affiliate Email Pro Affiliate Training Templates The Book on Affiliate Management Affiliate Terms Wizard Affiliate Activation Templates
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Dec 15, 2025 • 44min

The Future of Affiliate Marketing: 2026 Edition

What does 2026 look like for affiliate marketers? Let's just say… it's not business as usual. From AI taking over the grunt work to virtual influencers and voice-driven SEO, the landscape is changing fast. In this episode, I'm sharing 13 bold, research-backed predictions for where affiliate marketing is headed, and what you can do now to be ready. Spoiler: the future favors the prepared. Links Mentioned in this Episode Affiliate Email Pro Affiliate Terms Wizard Review Post Pro
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Dec 8, 2025 • 39min

How Affiliates Can Make More Money This Holiday Season

What if you could turn the busiest shopping season of the year into your biggest affiliate payday? Today, I'm sharing the strategies top affiliates use to make more money in December without burning out, posting nonstop, or guessing what might work. If you want a simple plan to increase your holiday commissions, this episode is for you. Links Mentioned in this Episode Affiliate Promo Warm Up Guide
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Dec 1, 2025 • 37min

The Affiliate Manager Holiday Survival Guide

The holidays are here… which means chaos for most affiliate managers. There are promos flying everywhere, inboxes are packed, and your affiliates? Half of them are over-promoting, and the other half have gone silent. So how do you stay sane and strategic when the whole season is moving at lightning speed? Today, I'm sharing the practical guide to not just surviving December, but actually thriving as an affiliate manager during the busiest season of the year. Links Mentioned in this Episode The Book on Affiliate Management
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Nov 24, 2025 • 23min

Why Every Author Should Be Using Affiliate Marketing

Writing a book is hard. Making real money from it is harder. In this episode, I'll show you how to add affiliate offers to your book so it drives more revenue and creates long-term passive income. Links Mentioned in this Episode The Book on Affiliate Management Affiliate Marketing for Authors Training Resources Page Guide My Recommended Books Page

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