OFFBounds Retail

Welcome to Episode 28 of OFFBounds! Join Paula Macaggi as she sits down with Nicole Sheffield, Managing Director of Wesfarmers OneDigital and President of the Australian Retailers Association in Singapore while we were visiting the NRF APAC event last month. In this insightful episode, we delve into Australia's retail landscape, Wesfarmers' diverse operations, including OneDigital which was founded in 2022 and brings together the Group's digital ventures like the OnePass membership program, the Catch marketplace, and the Group's data assets. OneDigital fuels the Group's digital and data-driven growth, aiming to make shopping across the Group's retail businesses smoother, more rewarding, and valuable for customers. The team is about 600 strong, all working to enhance your shopping experience.Connect with Us:🔗 Follow OFFBounds on LinkedIn🔗 Learn more about Wesfarmers OneDigital🔗 Explore the Australian Retailers Association ----Sponsored by VTEX

In this episode, Paula Macaggi takes you on an exhilarating journey to Singapore, where she attended the much-anticipated NRF APAC event. Tune in as Paula shares her firsthand experiences and key insights from the event, held from June 11-13, 2024. Discover why Singapore, known as the City of Lights, was the perfect host for this international retail event.Explore the stunning Changi Airport, marvel at the iconic Marina Bay Sands, and dive deep into the world of APAC retail. Paula's discussions with industry experts like Ian Scott and Ryf Quail provide a unique perspective on the region's growth and potential. Learn about innovative retail strategies from leading brands like Fairprice, Don Don Donki, Uniqlo, and more.Whether you're curious about the latest retail technologies, fascinated by consumer behavior in the APAC region, or simply love hearing about Paula's travel adventures, this episode has something for everyone. Join us for episode 27 of OFFBounds, and don't forget to subscribe for more global content coming your way! ----Sponsored by VTEX

Paula Macaggi sits down with Danielle Diliberti, CEO of Sommsation, a wine marketplace born during the pandemic that connects independent wineries and world-class sommeliers with consumers. Danielle shares how her background in technology helped build Sommsation with a legacy-free architecture to support decades of growth. We explore Som sation's innovative approaches, such as the Rebel Wine Club and digital tasting experiences, and discuss the blend of traditional winemaking with modern technology. Danielle also talks about the importance of community, sensory experiences, and the role of MACH Alliance in supporting the industry's ecosystem.  ----Sponsored by VTEX

In the latest episode of OFFBounds, host Paula Macaggi sits down with retail veteran and best-selling author Steve Dennis to discuss his new book, Leaders Leap. With an extensive background that includes strategic roles at Sears and Neiman Marcus, Steve brings a wealth of knowledge to the conversation about why many transformations fail and how leaders can effectively navigate change. The discussion delves into Steve's experiences and insights on innovation, transformation, and leadership in a rapidly evolving retail landscape. He emphasizes the need for profound and swift business model evolution to keep pace with dynamic market conditions and technological advancements.Steve shares his perspective on the common pitfalls leaders face, such as being overly protective of successful past strategies and failing to adapt quickly enough to disruptive forces. He also discusses the importance of vulnerability, curiosity, and openness to new ideas in driving successful transformations. Through anecdotes from his career and lessons from his book, Steve offers practical advice on how leaders can cultivate a mindset geared towards remarkable, sustained success. Tune in to gain valuable insights from a seasoned expert on the crucial steps leaders must take to thrive in today's fast-paced business world.#retail #retailtransformation #bookauthor ----Sponsored by VTEX

In this episode of OFFBounds, host Paula Macaggi sits down with Celso Borges Shimabukuro, VP of E-commerce at PepsiCo Europe, during Shop Talk Europe in Barcelona. Celso delves into PepsiCo's mission to drive outrageous growth and develop differentiating capabilities in the e-commerce space. He explains how the company navigates the complexities of partnering with both traditional retail giants and digital natives while experimenting with direct-to-consumer strategies. Celso highlights the challenges and innovations in creating impulsive buying experiences online, leveraging retail media networks, and the importance of digital transformation. He also shares insights on the role of technology, data analytics, and AI in shaping the future of digital commerce for PepsiCo, emphasizing the need for continuous learning and adaptability in this rapidly evolving landscape.Follow us on 👇🏻 ➡️ Instagram: https://instagram.com/off_bounds ➡️  LinkedIn: https://www.linkedin.com/company/offbounds  ➡️ TikTok: https://www.tiktok.com/@off-bounds   ----Sponsored by VTEX

Welcome to Episode 23 of OFFBounds! In this episode, Paula Macaggi sits down with Matthieu Houle, the CIO of Aldo, one of the world's most popular shoe brands. Matthieu shares his fascinating journey from running a surf magazine in Costa Rica to leading digital transformation at Aldo. Learn about his unique insights on the importance of embracing change, leveraging AI, and maintaining agility in the retail industry. Whether you're a tech enthusiast, a retail professional, or an Aldo fan, this episode is packed with valuable insights and inspiring stories. Don't miss it!Follow us on 👇🏻 ➡️ Instagram: https://instagram.com/off_bounds ➡️  LinkedIn: https://www.linkedin.com/company/offbounds  ➡️ TikTok: https://www.tiktok.com/@off-bounds ----Sponsored by VTEX

Welcome to Episode 22 of OFFBounds! Today, we take you to Montreal, Canada. The city is famous for its bagels, poutines, Anthony Bourdain, and incredible education. I had two distinguished guests from the Bensadoun School of Retail Management at McGill University. Join me as I sit down with Charles de Brabant, the Executive Director, and Carl Boutet, a Senior Advisor and Lecturer, to delve into the evolving landscape of retail leadership. We'll explore why dedicated retail management education is crucial in today's fast-paced retail environment, the unique value proposition of the Bensadoun School, and how their innovative programs are shaping the future leaders of the retail industry. Key Topics Discussed: 👉🏼 The necessity of specialized retail management education. 👉🏼 The impact of technological advancements on retail. 👉🏼 The importance of balancing data and human touch in retail. 👉🏼 Insights into the school’s curriculum and experiential learning approach. 👉🏼 Real-world projects and partnerships with leading retail companies. 👉🏼 The role of sustainability and societal responsibility in modern retail. ----Sponsored by VTEX

In this episode, Paula welcomes to OFFBounds a reference in the digital commerce: Rick Watson. He's a consultant and host of both Watson Weekly and Watson Weekend. Probably one of the best experts to follow if you want to be up to date with the industry. We asked Rick to join us to help us understand a few things about the market:- What happened to DTC?- What happened to Allbirds?- Are companies re-platforming? Should they?- What is the incredible Walmart results about? ----Sponsored by VTEX

In this episode of OFFBounds Market, we travel to the largest country in the South Hemisphere: Brazil.Paula Macaggi shares insights from her recent visits to VTEX Day and WebSummit and explores the complexities and opportunities within the Brazilian retail market. She discusses Brazil's advanced financial system, highlighting its innovative payment methods and high banking penetration. Macaggi delves into the unique retail landscape, noting the lack of market share dominance by any single player and the popularity of the Atacarejo (cash and carry) format. She emphasizes the significant role of digitalization, especially accelerated by COVID-19, and the growing influence of social media and content marketing in Brazilian consumer behavior. Additionally, she touches on the potential of AI and retail media to enhance operational efficiencies and drive revenue growth in the sector. The episode underscores Brazil's dynamic and competitive retail environment, shaped by its connected population.Mentioned in the episode: Nubank Want to know more about Brazil? Here are some names to follow: Alberto Serrentino, Thiago Furbino, Fabio de Souza Lima, Caio Camargo, Fred Alecrim, Beatriz Guarezi, Anelise Campoi, Vanderlei Reis, Michel Jasper ----Sponsored by VTEX

In this compelling episode of OFFBounds, host Paula Macaggi is joined in London by Oliver Banks, retail expert and author of "Driving Retail Transformation." Together, they delve into the intricacies of retail change, discussing the balance between strategic decisions and ongoing adjustments needed to stay competitive. Oliver shares insights from his career, including his time at Tesco and as a consultant, exploring themes like the importance of intentional transformation, the role of data in decision-making, and the impact of company culture on innovation. Tune in for a deep dive into how businesses can navigate the challenges of transformation in the dynamic retail landscape.Here's the link to Oliver's book: Driving Retail Transformation ----Sponsored by VTEX