

Retail Gets Real
National Retail Federation
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
Episodes
Mentioned books

May 21, 2018 • 27min
#59 The new normal: How retailers continue to evolve
Forrester Retail Analyst Sucharita Kodali knows a thing or two about how the retail industry has evolved over the years. For one, more brands plan to open stores versus close them this year. On this episode, she presents findings from the 2018 NRF-Forrester research report “State of Retailing Online” to crush the myth of the “retail apocalypse.”

May 14, 2018 • 20min
#58 Crazy dog people: How passion drives BARK
BARK, the makers of BarkBox, began where so many great companies do — in a heart-shaped bed on a cruise ship. Henrik Werdelin and his co-founders bonded over a mutual love for dogs and an obsession with making their furry family members happy. In this episode, Werdelin discusses how BARK’s dog-obsessed culture drives every facet of the business and attracts an army of similarly obsessed fans.

May 7, 2018 • 21min
#57 UrbanStems uproots the floral industry
Ajay Kori knew nothing about the floral business. But after too many bad experiences when ordering flowers online, he devised a brand-new supply chain, from the growing process through delivery within hours of an order. On this episode of Retail Gets Real, UrbanStems CEO and co-founder Kori talks about how the startup is upending the online flower industry — and how it turned a disastrous Valentine’s Day into an advantage.

Apr 30, 2018 • 24min
#56 How Warby Parker and STORY approach innovation
What do Warby Parker and STORY have in common? Entrepreneurs with a keen eye for innovation. Warby Parker’s Neil Blumenthal and STORY’s Rachel Shechtman come from different backgrounds, but they both built brands with a fresh take on retail. In this episode, the two friends chat about building a brand around a crazy idea, and how retailers can evolve with the changing retail landscape.

Apr 23, 2018 • 20min
#55 Making magic with Disney: Danielle Nicole designs around an icon
Dream job doesn’t even begin to describe Danielle DiFerdinando’s career. The young fashion designer started the Danielle Nicole brand of handbags as a student and has grown the business through partnerships with retailers like Nordstrom and HSN. In this episode, DiFerdinando talks about the thrill of working on a line of Disney and Harry Potter handbags, being named one of Forbes Magazine’s 30 Under 30 and what drives her creative spirit.

Apr 16, 2018 • 21min
#54 How DSW stays a step ahead
After 25 years in business, DSW is re-evaluating its strategy and adopting new retail concepts to skip ahead of the competition. CEO Roger Rawlins and CFO Jared Poff join Retail Gets Real to discuss their recent successes and where the reinvention is taking the company. Hear how DSW is fighting the “retail is dead” myth and demonstrating how the company is alive and kicking.

Apr 9, 2018 • 21min
#53 The real world of loss prevention
In 35 years of a loss prevention career, truth has sometimes been stranger than fiction. Rosamaria Sostilio, vice president of loss prevention for Barnes & Noble Inc., describes what her job involves – from asset protection to risk management – and the unique perspective she brings. Listen to Sostilio on this episode as she reveals a hidden side of retail and what it takes for a woman to rise to the top in the industry.

Apr 2, 2018 • 23min
#52 Bra shopping reimagined: Harper Wilde supports women in a new way
Two business students set out to make the bra buying experience more comfortable, affordable and accessible, establishing Harper Wilde around the concepts of simple options, fair prices and home try-ons. In this episode, co-founders Jane Fisher and Jenna Kerner discuss how they’re empowering women through revolutionizing the way bras are sold.

Mar 26, 2018 • 20min
#51 Inside the Walgreens mobile experience
How do companies design smooth mobile experiences? Most retailers keep this question top of mind, and Walgreens is no different. The retailer has optimized its mobile experience for customers including Boomers, which comprise over 20 percent of Walgreens’ app users. In this episode, hear from Walgreens’ “mobile guy,” Senior Product Manager Benjamin Weiss, on how the company integrates its services into one app that eases friction in not just the shopping experience, but customers’ quality of life.

Mar 19, 2018 • 21min
#50 Leading with passion: The values that saved Ashley Stewart
After serving urban communities for more than 20 years, plus-size fashion retailer Ashley Stewart was on the brink of closing in 2013 when investment professional James Rhee stepped in as CEO and brought the company back to life. In this episode, Rhee joins co-host Shannon Schuyler, chief purpose officer at PwC to discuss his values-based leadership style and how passion saved the company.


