ADSN

This week's guest: Grant Cohen Grant is the Co-founder and Chief growth officer of Fan Controlled Sports and Entertainment, which runs Fan Controlled Football, and the recently announced Fan Controlled Hoops league. They tout team owners that include Quavo, Richard Sherman and Marshawn Lynch and former NFL players Johnny Manziel and Josh Gordon taking the field. Previously Grant was the global head of endemic media at Roku, a $700M business and before that he was the GM at Kochava, a leading mobile measurement company.   Fan Controlled Football: https://www.fcf.io/ Fan Controlled Hoops: https://fchoops.io/  Twitter: https://twitter.com/g4cohen  LinkedIn: https://www.linkedin.com/in/grantcohen1/

This week's guest: Eric Seufert Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired in 2017. Following the acquisition Eric launched Heracles Capital, an early-stage venture capital fund focused on the mobile ecosystem. Eric also runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Eric has been featured and quoted in The Information, Business Insider, The Wall Street Journal, The New York Times, and more.   Twitter: https://twitter.com/eric_seufert MobileDevMemo: https://mobiledevmemo.com/   Links: The profound, unintended consequence of ATT: content fortresses Eric’s Book Freemium Economics: https://www.amazon.com/Freemium-Economics-Leveraging-Analytics-Segmentation/dp/0124166903 Theseus Growth, open-source cohort analysis and general marketing performance analysis: https://github.com/ESeufert/theseus_growth

This week's guest: Anthony Vennare Anthony Vennare, founder and CEO of Fitt Insider, the must-read newsletter that comes out every Tuesday and breaks down the most important developments impacting the business of fitness and wellness. Since founding Fitt Insider, Anthony and his brother and co-founder Joe, have expanded the business to include the Fitt Insider podcast, industry jobs board, and Fitt capital where they invest and advise health and wellness companies.   LinkedIn: https://www.linkedin.com/in/vennare  Fitt Insider Newsletter: https://insider.fitt.co/newsletter/ Fitt Capital: https://capital.fitt.co/

This week's guest: Evan Prodromou Evan is one of the co-editors of ActivityPub and has spent more than 15 years working on distributed social network protocols. He ran an open-source social project called StatusNet, formerly chaired the W3C working group on Social Web standards, and is now the Director of Open Technology at Open Earth, where he builds digital architecture to scale climate action.   Fediverse account: https://cosocial.ca/@evan ActivityPub: https://activitypub.rocks/ Twitter: https://twitter.com/evanpro LinkedIn: https://www.linkedin.com/in/evanprodromou/  OpenEarth Foundation: https://www.openearth.org/about

Conor McKenna is a partner at LUMA Partners, the leading investment bank focused on digital media and marketing. They’ve led some of the most notable M&A transactions in the space. They’re also famous for their LUMAscapes, which everyone from executives to students use to understand digital media and marketing ecosystems. At LUMA, Conor works across a range of focus areas including Ad Tech, CTV, and emerging trends in Commerce Media and Digital Audio. You can find Conor at: Twitter: @conorjmckenna LinkedIn: https://www.linkedin.com/in/conor-mckenna-7a079125/ LUMA Partners: https://lumapartners.com/  LUMA’s 2023 State of Digital: https://lumapartners.com/presentations/state-of-digital-2023/  Use Bitcoin Video: https://lumapartners.com/funny-business/use-bitcoin/

James and Daniel welcome back James Avery, CEO of Kevel, for a special episode where they discuss all things Twitter (renamed X after recording) in response to the following Tweet from Elon Musk: “We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else.” The guys discuss actions that Twitter can take to improve the current situation including: Using payments as a lever to attract and retain advertisers Rebuilding trust with advertisers and partners Eliminating restrictions on accessing the API  Leaning into integrations with Shopify How to combat Meta's aggressive push with Threads

This week James and Daniel talk to Eric Franchi Eric Franchi is the General Partner at AperiamVentures, an early-stage venture capital firm focused on transformative ad tech and mar tech companies. AperiamVentures is an investor in Market as well as companies including tvScientific, Iris.tv, ID5, Rembrand, and Kevel (listen to James’ interview with Kevel’s CEO). Prior to founding AperiamVentures, Eric founded Undertone, which was a leading digital ad network and tech company. Eric built that business to over $100M in revenue before being acquired by publicly traded Perion Network.  Eric is also co-host of the Marketecture podcast, which covers the latest developments in ad tech and marketing.   You can find Eric @ericfranchi and on LinkedIn Website: https://www.aperiam.vc/   Link to Marc Andreesen's take on the Elon Musk vs. Mark Zuckerberg fight: https://www.thefp.com/p/marc-andreessen-musk-zuckerberg-cage-fight

EP12: James Avery, the founder and CEO of Kevel, talks about writing books, building APIs to power a new generation of walled gardens, and why over time retail media is going to get a lot easier to buy.James Avery is the Founder and CEO of Kevel, which offers a set of APIs for retailers, publishers and apps to build and launch their own custom ad platforms. As CEO, he has helped launch over 100 ad platforms using the Kevel APIs, helping businesses of all sizes drive new revenue and take back the Internet from ad tech giants like Google, Amazon, and Facebook. You can find James on Twitter and Threads @averyj and Linkedin

This week's guests: Jenna Menking & Erin KempThe founders of Crosswalk, explain why Ariana Grande is both a musical and marketing genius, the problems with traditional market research, and how selling their first business to IPG led to their next startup idea. You can find Jenna Menking & Erin Kemp Website: https://www.crosswalknyc.com/

This week's guest: Jon Morgenstern Jon Morgenstern is the EVP, Head of Investment at VaynerMedia, the global creative and media agency founded by Gary Vaynerchuk. In his role, Jon oversees the media buying practice globally and works with some of the world’s biggest brands. Jon joined VaynerMedia in 2015 after four years at SocialCode, one of Facebook’s earliest Marketing Partners. Jon is also a strategic advisor for Vayner3 and VeeFriends and is a marketing and digital media thought leader.  You can find Jon on Twitter @_jonnymo_ and LinkedIn