On Brand with Nick Westergaard

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent development from Google. On last week’s show, we shared new data illustrating that Facebook is far from dead with teens. However, Google is breaking their social network Google+ into three products — streams, photos, and Hangouts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.Beyond the Sound Bite Here’s a round-up of coverage on the Google+ news. First, this article from The Verge provides a great overview on how Google+ officially splits into Photos and Streams. While Engadget reports that Google is testing new Contacts that blend Gmail and Google+. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, Tom Webster spends a lot of his time carefully examining the relationship between brands, their customers, and the media landscape. We discussed all of this during his recent visit to the On Brand podcast.About Tom WebsterTom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy, and product development. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide.He has conducted research for some of America’s most popular media programs, including nationally syndicated shows such as All Things Considered, The Takeaway, and The Bob and Tom Show. Webster also has experience in consumer research and new product development, and has worked with leading companies in the pharmaceutical, high tech, and financial services sectors to provide key competitive intelligence, customer requirements, and marketing strategies.His work has been widely published in both print and online media, and he is the author of several widely quoted studies, including “Twitter Usage In America” and “The Podcast Consumer Revealed.” He’s also co-author of the Edison/Triton Digital “Infinite Dial” research series and the new book The Mobile Commerce Revolution.As We Wrap Up …Recently, listener Seth Sparks said about our January Brand Zeitgeist show, “I was starting to script a vlog about Iowa in the media lately. Now I feel like I don’t need to. Awesome work!” Thanks Seth!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is still the dominant social network for this demographic in spite of characterizations to the contrary. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.Beyond the Sound Bite Don’t listen to what your friends say — Facebook is NOT dead. Want proof? Here’s an overview of social media use among Americans age 12–24 (Edison Research). As noted on the show, to dig deeper on this data, you can sign up for the free webinar for the 2015 Infinite Dial study. Sign up now. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive background working with large organizations on large-scale brand transformations. He has a point, though. While branding isn’t any less important, we have to come up with a better definition. That’s what we set out to do on this episode of the On Brand podcast.About Jason BaerJason’s passion for partnering with clients in pursuit of bolder, more ambitious definitions of success led him to SYPartners, where he joined in 2013. As a Principal, he combines his experience in strategy, communications, and creative direction to help great leaders and their organizations realize their true potential.He began his career in a variety of roles at the D. E. Shaw Group, an overachieving global investment and technology development firm. He then spent several years as a Director and two-time winner of the Best Work award at Interbrand, the world’s largest brand consultancy, and most recently built and managed a thriving content strategy business at the simplicity and communications firm Siegel+Gale. Over this time Jason has led transformative engagements for some of the world’s leading organizations, including P&G, Hulu, NASA, Citi, Microsoft, Goldman Sachs, SAP, Subaru, Comcast, and American Express.As We Wrap Up …Before we call it wrap, I want to flip the microphone around to our listeners. Recently, Kate Connell shared how much she enjoyed hearing Meghann and I “jam about Iowa brands” on our January Brand Zeitgeist show. Cheers Kate!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for some engaging TV, there’s also a content marketing lesson baked into this story as well. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.Beyond the Sound Bite Here’s the full story on Modern Family’s episode that never leaves the screen of a MacBook Pro  (The Verge) Plus, does the Pinterest buy button mean no more affiliate links for marketers? (CNET) Have you downloaded our new 2015 Social Brand Trendbook yet? Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital channel.” Nope. They’re actually part of a larger, all-encompassing brand experience. I couldn’t wait to sit down and discuss this further with the author of Digital Branding and Mobile Marketing Daniel Rowles.About Daniel RowlesDaniel Rowles has been working in Digital Marketing for the past 16 years, with extensive experience working internationally both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer, and an associate professor at Imperial College and Cranfield School of Management.Daniel has helped organizations of all types use digital marketing effectively, working with a wide range of businesses, from startups to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, Managing Director of TargetInternet.com, and award winning author of Mobile Marketing and Digital Branding.His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.A Few Final RemindersA big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also shared some light news about a Texas teen who lost her job due to an unfortunate tweet her boss saw. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.Beyond the Sound Bite Twitter Confirms Google Firehose Deal To Target Logged Out Users (TechCrunch) A great break down of who wins, who loses in the Twitter/Google deal (VentureBeat) And here’s that amazing story of young woman fired over Twitter before starting job (USA Today) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kramer knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that brands of all shapes and sizes can succumb to. You won’t want to miss this master class on personal branding from Purematter’s Bryan Kramer.About Bryan KramerBryan Kramer has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. His focus, fun, and passion is as CEO at Purematter — one of the fastest growing private companies in Silicon Valley. As a social media strategist followed by over 200,000 combined social media followers, he’s an in-demand keynote speaker, recently giving a TED talk.Bryan is the author of the new best-selling book, Human to Human or #H2H. He also hosts the podcast, “From the Author’s Point of View,” as well as #Substance, PureMatter’s Luminary video series. He is a featured contributor on Social Media Today, Business2Community, and the IBM Smarter Commerce blog. He has been named a top social media influencer by Forbes, Business Insider, and Kred.A Few Final RemindersA big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the half-time show, the ads, and everything in between. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.Beyond the Sound Bite Twitter Group DM: A live test with William Shatner (Mashable) Here’s our commentary on this year’s Super Bowl Ads — Monday Morning Ad Quarterback: The Best Ads of Super Bowl XLIX And how social were brand’s in this year’s Super Bowl? Not very as Jeffrey K. Rohrs points out in this insightful post (Salesforce Marketing Cloud) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait to sit down and chat with digital strategist, agency leader, and podcast extraordinaire Mitch Joel of Twist Image.About Mitch JoelMitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada.Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters, and Dr. Phil.Mitch is a regular columnist for the Harvard Business Review, The Huffington Post, and other magazines and newspapers. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, was released in May 2013.A Few Final RemindersA big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices