The Predictable Revenue Podcast

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Steve Mayernick, Product Marketing Lead at Guru, a Philadelphia-based company re-inventing the way teams store and share internal knowledge / marketing assets. Steve is a veteran product marketer and sales enablement pro, having led fast rapidly growing sales and marketing teams, specifically in the data marketing and business intelligence fields. Throughout the pod, Collin and Steve take a step back from our regular in-the-trenches sales discussion to examine sales enablement – the process and function of arming salespeople with the tools they need to close. Highlights include: defining sales enablement (10:43), how to begin an effective sales enablement function (12:38), the various marketing assets sales enablement functions can produce (18:46), Steve's battle cards (25:20), and how to operationalize a sales enablement function (34:18).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Steve Mayernick, Product Marketing Lead at Guru, a Philadelphia-based company re-inventing the way teams store and share internal knowledge / marketing assets. Steve is a veteran product marketer and sales enablement pro, having led fast rapidly growing sales and marketing teams, specifically in the data marketing and business intelligence fields. Throughout the pod, Collin and Steve take a step back from our regular in-the-trenches sales discussion to examine sales enablement – the process and function of arming salespeople with the tools they need to close. Highlights include: defining sales enablement (10:43), how to begin an effective sales enablement function (12:38), the various marketing assets sales enablement functions can produce (18:46), Steve's battle cards (25:20), and how to operationalize a sales enablement function (34:18).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Kim Brown, Sales Development and Marketing Manager at Catavolt, a enterprise mobile app development company. To call Kim an account-based sales specialist is an understatement. Kim has helped lead her company's sales development and marketing departments in routine process overhauls, all geared towards refining account based sales development. Throughout the pod, Collin and Kim examine (in detail!) Catavolt's continued account based evolution. Highlights include: Catavolt's company / sales development alignment (6:28), Catavolt's battle cards (25:28), what's next for Catavolt's sales process (45:03), and Catavolt's SDR to AE handoff email (47:17).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Kim Brown, Sales Development and Marketing Manager at Catavolt, a enterprise mobile app development company. To call Kim an account-based sales specialist is an understatement. Kim has helped lead her company's sales development and marketing departments in routine process overhauls, all geared towards refining account based sales development. Throughout the pod, Collin and Kim examine (in detail!) Catavolt's continued account based evolution. Highlights include: Catavolt's company / sales development alignment (6:28), Catavolt's battle cards (25:28), what's next for Catavolt's sales process (45:03), and Catavolt's SDR to AE handoff email (47:17).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Evan Bartlett, Head of Inside Sales at New York City's Zocdoc. What isn't there to say about Evan? He's a veteran sales manager with international experience, mentor, coach and co-host of Building the Sales Machine, an event focused on bringing together sales managers from companies of all shapes and sizes. Evan truly is the consummate sales leader. Throughout the pod, Evan shares his in-depth knowledge of effective sales management practices and how those practices help scale sales orgs. Highlights include: Key components to scaling a sales department (9:21), good sales management practices (19:54), traits and skills for effective managers (28:23), Communication mistakes (34:49), and establishing a culture of accountability (54:03).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Evan Bartlett, Head of Inside Sales at New York City's Zocdoc. What isn't there to say about Evan? He's a veteran sales manager with international experience, mentor, coach and co-host of Building the Sales Machine, an event focused on bringing together sales managers from companies of all shapes and sizes. Evan truly is the consummate sales leader. Throughout the pod, Evan shares his in-depth knowledge of effective sales management practices and how those practices help scale sales orgs. Highlights include: Key components to scaling a sales department (9:21), good sales management practices (19:54), traits and skills for effective managers (28:23), Communication mistakes (34:49), and establishing a culture of accountability (54:03).

On this edition of The Predictable Revenue Podcast, host Collin Stewart is joined by Jake Biskar, Head of Sales Development at San Francisco's Rainforest QA, a fast-growing firm building a market leading crowd testing software for agile development teams. Jake is burgeoning sales leader in the Bay Area, having led large SDR teams in both the telecommunications and the software development worlds. Throughout the pod, Collin and Jake examine a favorite (and critical) sales development conundrum: how to humanize your prospecting, while still hitting you activity numbers. Highlights include: why relying on email is "irresponsible" (7:25), Rainforest's outbound success (25:15), Re-working leads (33:57), and tracking SDR activities and results (39:30)

On this edition of The Predictable Revenue Podcast, host Collin Stewart is joined by Jake Biskar, Head of Sales Development at San Francisco's Rainforest QA, a fast-growing firm building a market leading crowd testing software for agile development teams. Jake is burgeoning sales leader in the Bay Area, having led large SDR teams in both the telecommunications and the software development worlds. Throughout the pod, Collin and Jake examine a favorite (and critical) sales development conundrum: how to humanize your prospecting, while still hitting you activity numbers. Highlights include: why relying on email is "irresponsible" (7:25), Rainforest's outbound success (25:15), Re-working leads (33:57), and tracking SDR activities and results (39:30).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes back David Mordzynski, Enterprise Marketing Strategist at Demandbase and (more importantly!) the first return guest on The Predictable Revenue Podcast. David is making waves in the SDR world for his personalized method of prospecting based on info listed on prospects' LinkedIn profiles. Throughout this pod, however, Collin and David turn their gaze away from pure sales practices to focus on productivity. To maximize his work day, David has designed a series of simple systems to ensure he focuses on the important stuff, and ensure nothing falls through the cracks. Highlights include: Leveraging Trello and The Eisenhower Matrix (4:37), The 80/20 Rule (8:24), David's Systems (11:49), and How Cadences Fuel Productivity (23:49).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes back David Mordzynski, Enterprise Marketing Strategist at Demandbase and (more importantly!) the first return guest on The Predictable Revenue Podcast. David is making waves in the SDR world for his personalized method of prospecting based on info listed on prospects' LinkedIn profiles. Throughout this pod, however, Collin and David turn their gaze away from pure sales practices to focus on productivity. To maximize his work day, David has designed a series of simple systems to ensure he focuses on the important stuff, and ensure nothing falls through the cracks. Highlights include: Leveraging Trello and The Eisenhower Matrix (4:37), The 80/20 Rule (8:24), David's Systems (11:49), and How Cadences Fuel Productivity (23:49).