Side Hustle Pro

The number one question I get asked is how to leverage social media to build a brand. When people ask me this, I know that they're really searching for a quick and dirty shortcut to get thousands of followers without having to put in a lot of work. Well I hate to break it to you, but there's no way to build an engaged social media audience without consistent and authentic effort. With over seven years of professional experience as a social media marketing strategist, I've learned firsthand the challenges that come with trying to keep up with changing platforms and algorithms. If you want to be successful in social media, you have to abandon the 'I want to make something that will go viral’ mentality because that's not how it works. On this episode, I'm providing a detailed blueprint for how to grow an active and engaged social media following. I'm going to go over step by step what I've done to grow my own social media accounts and I'll provide a full checklist of resources to measure and grow your social channels, but don't worry, you don't need to take a lot of notes because I've created a downloadable freebie for this episode. So if you go to sidehustlepro.co/episode7 you can see the show notes from this episode and get the FREE step by step checklist for the Side Hustle Pro Social Media Toolkit. My special guest on this episode is Muoyo Okome, Founder of Daily Spark Media & the Daily Spark Entrepreneur Community, who details how he was able to grow his account from a little under 600 followers to 25,000 in less than a year by studying his Instagram insights. He used the data on the most liked and most commented posts to plan his content strategy and explode his social media audience. Show notes from this week's episode: SideHustlePro.co/Episode7 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.

What goes into the making of a YouTube personality? CeeDotCee is this episode’s special guest. Whether it's recapping the latest episode of Love & Hip Hop or reviewing the hottest new music and gossip in pop culture, CeedotCee is an all around entertainer. Trailblazing the internet with her hilarious videos from YouTube to Facebook, she has over four million views combined. Her hilarious videos, like her Beyonce lemonade recap have garnered the attention of the likes of PEOPLE magazine. As if her talent in front of the camera isn't already enough, she also has skills behind the camera as a videographer and editor for various artists such as Chrisette Michele, Mya and Keke Palmer. If you haven't heard of her yet, now is the time to become a member of the rapidly growing "Cee Hive." In this episode she breaks down: How to create and build a brand as a YouTube personality Why you don’t need expensive equipment to have successful YouTube channel How to stand out in the crowded YouTube space The secret ingredient that accelerated her Facebook and YouTube following How she’s paying the bills and keeping the lights on as an entrepreneur Connect with CeeDotCee: YouTube: http://www.youtube.com/ceedotceeTV Facebook: https://www.facebook.com/CeeHive Twitter: https://twitter.com/ceedotcee Snapchat: CeeDotSnaps Hosted on Acast. See acast.com/privacy for more information.

The words "Side Hustle" means different things to everyone. In this episode I’m breaking down: The real definition of a side hustle How to tap into your talents to determine what your side hustle should be 5 steps you can take to get started on your side hustle TODAY Hosted on Acast. See acast.com/privacy for more information.

As a Corporate America retiree, Meiko Drew walked away from a 6-figure salary to start a lifestyle and food empire. But it hasn’t all been smooth sailing. As the Side Hustle Pro Entrepreneur-in-Residence, Meiko will share the real picture of entrepreneurship after quitting your job. On this episode we talk about: The steps she took to prepare herself mentally and financially to quit her job Her early mistakes as an entrepreneur so far How she pays the bills as she works to build a profitable business Tune in for an eye-opening episode. Website: https://www.meikoandthedish.com/ Twitter: @MeikoandTheDish Instagram: @MeikoandTheDish Hosted on Acast. See acast.com/privacy for more information.

Today’s guest is Genese Jamilah, Founder of I Don’t Do Clubs, a successful events and lifestyle blog that caters to African American  professionals across the country. In 2015, Genese also created the popular Must Love Beards Day Party Series and the first ever Black-Owned Restaurant Month. You’ll hear how Genese built I Don’t Do Clubs into a profitable business and how she got her brand and coins in formation to prepare to leave her day job. Hosted on Acast. See acast.com/privacy for more information.

What goes into the making of a Venture Capitalist? Wharton graduate and Michigan MBA Stefanie Thomas shifted from a career in banking at Citigroup to centering her passions around support for under-resourced entrepreneurs. But the road to VC was not always clear. Learn about the key experiences she gained at the University of Michigan Ross School of Business, the steps she took to feed her entrepreneurial fire, and the way she set herself on the path to Senior Associate with Impact America Fund. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the very first episode of Side Hustle Pro. In this episode I’ll share the vision for this podcast and tell you more about me, your host Nicaila Matthews. You’ll hear why quitting my first job at 24, a rejection from Google and taking the path less traveled inspired me to create and grow my side hustle into a profitable brand.  Plus, I’ll tell you what to expect each week on the show and give you a sneak peek at our first guest. Hosted on Acast. See acast.com/privacy for more information.